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Iodine Solution

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -5.0% this quarter, so Iodine Solution is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,035 Health & Personal Care niches · +9 vs the category median of 48
Market size
£285K/yr349K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
45%top-5 click share · 27 brands · 66 sellers

Flapen Score

Iodine Solution against its category

The dotted line is the Health & Personal Care average. Past it, Iodine Solution is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iodine Solution market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iodine Solution 349K times last year and spent an estimated £285K. The top 5 brands take 53% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 349K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £285K a year.

Searches, last 12 months
349K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
7.5%
Market size, estimated
£285Ka year
Peak month
March1.6× the quietest month
Top search term
iodine166K searches a year

02 · Price

A sale here is worth £10.86.

Listings sell for £10.86 on average, from £3.94 to £18.99. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £10.86 that is £5K to £8K a year per listing.

Average price
£10.86under the $15 to $100 sweet spot
Price range
£3.94–£18.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #53 within First Aid. It carries 1,391 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
94%
Out of stock, average day
5.9%
Average rank
#53in First Aid
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,391per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Iodine Solution products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£23K£34K£46K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 rising

Sellers

66

Top-5 brand share

53%

Top 20: 94%

Top-5 click share

45%

Top 20: 90%

Open market

41%

  • Health Leads ...Working With Nature17%
  • WeightWorld13%
  • Horbäach9%
  • Gold Label8%
  • Bob's Best6%
  • Heiltropfen6%

Demand

Iodine Solution search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Iodine Solution search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iodine166K/yr
  • iodine liquid59K/yr
  • iodine supplement62K/yr
  • iodine solution14K/yr
  • liquid iodine15K/yr
  • iodine drops8K/yr
  • iodine solution for wounds5K/yr
  • iodine liquid for wounds4K/yr
  • iodine antiseptic4K/yr
  • iodine tincture5K/yr

Reviews and returns

What reviews say buyers love and hate about Iodine Solution

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof7%

Leaked

leaks

The entire contents leaked out into the packaging

Ease Of Use6%

awkward to handle

Bit hard to get out bottle

some of the items are difficult to open

Dosage6%

No dosage instructions on the bottle

a bit difficult to measure the dosage

The correct dosing is a concern

Quality-Overall5%+1.18

Very disappointing quality control

It is a brilliant concept ruined by terrible quality control and cheap manufacturing

Lacking quality

Color5%−0.04

Not the colour

Not as dark as I thought

The color is too inconsistent with each bottle I purchase

Love

Quality-Overall24%+1.18

Overall, this is a reliable and well-made product from a trusted brand

They feel well-made

Best quality

Value For Money10%+0.47

Amazing value

Good value

Reasonably priced

Ease Of Use9%

Easy to use

Easy To Take

Very handy

Advertised Vs Actual Product6%+0.42

arrived as expected

Just what I needed

As described

Efficiency6%+0.32

Does the job

Great works well

Effective

Return

0.1% Return rate 7% Fixable by listing

Language Issues27%▅█▂▁▁▃

Cant read Chinese

All writing is in Chinese

Compatibility-Overall13%▁▁▁▁▁█
Smell13%▁▁█▁▁▁
Ease Of Use9%▁▁▁█▁▁

awkward to handle

Bit hard to get out bottle

some of the items are difficult to open

Value For Money7%▁▁█▁▁▁

FAQ

Common Iodine Solution questions

Answered from the same tracked data.