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Iodine Nasal Spray

Fail

Demand is soft, at -65.4% this quarter, so Iodine Nasal Spray is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£37K/yr28K searches / yr
90-day growth
-65.4%search demand this quarter
Competition
60%top-5 click share · 11 brands · 25 sellers

Flapen Score

Iodine Nasal Spray against its category

The dotted line is the Health & Personal Care average. Past it, Iodine Nasal Spray is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iodine Nasal Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iodine Nasal Spray 28K times last year and spent an estimated £37K. The top 5 brands take 87% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 14.5% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved -65.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-65.4%
Conversion, latest week
14.5%
Market size, estimated
£37Ka year
Top search term
povidone iodine nasal spray4K searches a year

02 · Price

A sale here is worth £9.23.

Listings sell for £9.23 on average, from £3.36 to £21.81. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £9.23 that is £2K to £5K a year per listing.

Average price
£9.23under the $15 to $100 sweet spot
Price range
£3.36–£21.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #426 within Allergy & Asthma Relief. It carries 178 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
61%
Out of stock, average day
3.0%
Average rank
#426in Allergy & Asthma Relief
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
178per listing
Listings tracked
18

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Iodine Nasal Spray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 rising

Sellers

25

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

10%

  • VIRALEZE28%
  • Nasofed25%
  • Generic14%
  • NoriZite13%
  • Clisole7%
  • Wsndyjia3%
  • Open — no brand owns it (5 brands, 10%)

Demand

Iodine Nasal Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 7.7× · 7 of 12 months tracked

Search terms

Top Iodine Nasal Spray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • povidone iodine nasal spray4K/yr
  • iodine nasal spray8K/yr
  • nasofed2K/yr
  • viraleze antiviral nasal spray5K/yr
  • viraleze3K/yr
  • nasal iodine spray4K/yr
  • nasofed antiviral nasal spray2K/yr

Reviews and returns

What reviews say buyers love and hate about Iodine Nasal Spray

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Didn't work”
A buyer, on “Functionality-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Iodine Nasal Spray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data