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Iodine Nasal Spray

Fail

Demand is soft, at -65.4% this quarter, so Iodine Nasal Spray is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£37K/yr28K searches / yr
90-day growth
-65.4%search demand this quarter
Competition
60%top-5 click share · 11 brands · 25 sellers

Flapen Score

Iodine Nasal Spray against its category

The dotted line is the Health & Personal Care average. Past it, Iodine Nasal Spray is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iodine Nasal Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iodine Nasal Spray 28K times last year and spent an estimated £37K. The top 5 brands take 87% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

14.5% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.5% of those searches ended in a purchase. Searches in the last 90 days moved -65.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-65.4%
Conversion, latest week
14.5%
Market size, estimated
£37Ka year
Top search term
povidone iodine nasal spray4K searches a year

02 · Price

A sale here is worth £9.23.

Listings sell for £9.23 on average, from £3.36 to £21.81. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £9.23 that is £2K to £5K a year per listing.

Average price
£9.23under the $15 to $100 sweet spot
Price range
£3.36–£21.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #426 within Allergy & Asthma Relief. It carries 178 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
61%
Out of stock, average day
3.0%
Average rank
#426in Allergy & Asthma Relief
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
178per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Iodine Nasal Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 rising

Sellers

25

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

10%

  • VIRALEZE28%
  • Nasofed25%
  • Generic14%
  • NoriZite13%
  • Clisole7%
  • Wsndyjia3%
  • Open — no brand owns it (5 brands, 10%)

Demand

Iodine Nasal Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 7.7× · 7 of 12 months tracked

Search terms

Top Iodine Nasal Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • povidone iodine nasal spray4K/yr
  • iodine nasal spray8K/yr
  • nasofed2K/yr
  • viraleze antiviral nasal spray5K/yr
  • viraleze3K/yr
  • nasal iodine spray4K/yr
  • nasofed antiviral nasal spray2K/yr

Reviews and returns

What reviews say buyers love and hate about Iodine Nasal Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall8%−0.09

Didn't work

it didnt work well

It hasn't worked for me

Leak-Proof8%

The Nozzle Leaks

Tends to leak when travelling

leaking I hope the the ones Ive just ordered Ive ordered three I hope theyre not gonna be the same

Value For Money7%

quite expensive

Very bad value

a waste of money

Moist/Dry6%

Didn't get the usual nasal dryness during

Wouldn't bye again made my mouth very dry

Do not allow it to dry on the swab as it will dry quickly

Ease Of Use6%

Found it difficult to use

some of the items are difficult to open

It is a pump rather than a spray so takes more effort to use

Love

Quality-Overall13%+0.67

Good quality Iodine Spray

Excellent product

Very good quality

Value For Money7%

Great value

Cost effective

Good value for money

Sinus Relief7%+0.41

Convenient and definitely helping my sinus issues

Nasal spray for decongestant

Best Nasal Spray Ive used

Ease Of Use6%

Easy to use

as it is easy to take

easy to handle

Advertised Vs Actual Product6%+0.65

As described

No issues so far

Seemed to work

Return

0.1% Return rate 0% Fixable by listing

Compatibility-Overall33%▁▁▁▁▁█
Ease Of Use22%▁▁▂█▁▁

Found it difficult to use

some of the items are difficult to open

It is a pump rather than a spray so takes more effort to use

Functionality-Overall17%█▁▁▁▁▁

Didn't work

it didnt work well

It hasn't worked for me

Leak-Proof17%▁▁█▁▁▁

The Nozzle Leaks

Tends to leak when travelling

leaking I hope the the ones Ive just ordered Ive ordered three I hope theyre not gonna be the same

Durability6%▁▁█▁▁▁

Broke after a couple of uses

Broke within a few days

it then quickly broke

FAQ

Common Iodine Nasal Spray questions

Answered from the same tracked data.