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Iodine for Wounds

Fail

The top 5 brands take 95% of clicks, so Iodine for Wounds is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£103K/yr76K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
79%top-5 click share · 7 brands · 16 sellers

Flapen Score

Iodine for Wounds against its category

The dotted line is the Health & Personal Care average. Past it, Iodine for Wounds is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iodine for Wounds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iodine for Wounds 76K times last year and spent an estimated £103K. The top 5 brands take 95% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
9.7%
Market size, estimated
£103Ka year
Peak month
September2.9× the quietest month
Top search term
lugols iodine solution30K searches a year

02 · Price

A sale here is worth £13.96.

Listings sell for £13.96 on average, from £7.83 to £19.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £13.96 that is £3K to £7K a year per listing.

Average price
£13.96under the $15 to $100 sweet spot
Price range
£7.83–£19.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within First Aid. It carries 1,460 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#52in First Aid
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,460per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Iodine for Wounds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£41K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

16

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

2%

  • Heiltropfen37%
  • Health Leads ...Working With Nature30%
  • Qualified Naturopath - Professional Practitioner Products11%
  • Bob's Best10%
  • J CROW'S6%
  • Essential Minerals3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Iodine for Wounds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.9×

Search terms

Top Iodine for Wounds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lugols iodine solution30K/yr
  • lugols iodine29K/yr
  • lugols solution5K/yr
  • lugols iodine 15 percent6K/yr
  • lugols iodine 15%6K/yr

Reviews and returns

What reviews say buyers love and hate about Iodine for Wounds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use9%+0.23

Bit hard to get out bottle

I did a little research which wasnt easy

Dosage8%

Just don't take too much

a bit difficult to measure the dosage

No dosage instructions on the bottle

Quality-Overall7%+1.76

Wasnt the best fan of this I didnt think the quality was as good or it was as effective however it could be that I wasnt taking it for long enough sorry if this review was not helpful

Oral Hygiene7%−0.04

not in teeth because do not kill bacteria

Advertised Vs Actual Product7%

The description is somewhat misleading

Love

Quality-Overall32%+1.76

Decent brand

Good quality iodine

Best quality

Ingredients-Overall7%+0.49

Good quality iodine

Strong, concentrated iodine solution thats clearly labelled and well packaged

true 5% formulation

Advertised Vs Actual Product6%

Product was good as advertised

As described

does exactly what it says it should Highly recommended

Strength6%+0.15

Very effective

Lugos is pretty strong for a supplement

It's very potent and strong

Efficiency5%+0.43

Does the job

Excellemt

Works brilliant

FAQ

Common Iodine for Wounds questions

Answered from the same tracked data.