Intimate Wash Women
FailPrices span $1.98–$14.97, mostly outside the sweet spot, so Intimate Wash Women is a Fail.
- Flapen Score
- 42 / 100Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 4842
- Market size
- £220K/yr245K searches / yr
- 90-day growth
- -13.0%search demand this quarter
- Competition
- 53%top-5 click share · 7 brands · 104 sellers
Flapen Score
Intimate Wash Women against its category
The dotted line is the Health & Personal Care average. Past it, Intimate Wash Women is stronger. Inside it, weaker.
Market
The Intimate Wash Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Intimate Wash Women 245K times last year and spent an estimated £220K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb–Mar–Aug. Flapen scores it 42 out of 100, a Fail.
01 · Demand
14.0% of searches ended in a purchase last week.
Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £220K a year.
- Searches, last 12 months
- 245K
- Growth, 90 days vs prior 90
- -13.0%
- Conversion, latest week
- 14.0%
- Market size, estimated
- £220Ka year
- Peak month
- February5.1× the quietest month
- Top search term
- intimate wash for women125K searches a year
02 · Price
A sale here is worth £6.44.
Listings sell for £6.44 on average, from £1.98 to £14.97. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £6.44 that is £6K to £8K a year per listing.
- Average price
- £6.44under the $15 to $100 sweet spot
- Price range
- £1.98–£14.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #28 within Intimate Hygiene. It carries 6,766 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #28in Intimate Hygiene
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,766per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Intimate Wash Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Femfresh Daily Intimate Wash Feminine Hygiene Shower & Bath Gel Cleanser pH Balanced Soap Free Feminine Wash with Aloe Vera & Calendula Hypoallergenic 250ml
- Price
- £1.98
- Rating
- 4.8/5
- Reviews
- 14,671
- Age
- 13y ago
Vagisil pH Balance Intimate Wash 250ml
- Price
- £3.88
- Rating
- 4.6/5
- Reviews
- 5,408
- Age
- 12y ago
Femfresh 0% Sensitive Intimate Wash Feminine Hygiene Shower & Bath Gel Cleanser pH Balanced Soap & Fragrance Free Feminine Wash Vegan Formula with Lotus Flower Extract 250ml
- Price
- £2.18
- Rating
- 4.8/5
- Reviews
- 2,345
- Age
- 6y ago
Vagisil Scentsitive Scents Daily Feminine Intimate Wash For Women Plus Aloe All-Day Freshness Hypoallergenic skin-friendly Spring Lilac Scent 354ml
- Price
- £4.54
- Rating
- 4.6/5
- Reviews
- 21,589
- Age
- 7y ago
Vagisil Scentsitive Scents Daily Feminine Intimate Wash For Women Plus Vitamin E All-Day Freshness Hypoallergenic skin-friendly White Jasmine Scent 354 ml
- Price
- £4.66
- Rating
- 4.6/5
- Reviews
- 21,589
- Age
- 8y ago
Trending
90-day click momentumFemfresh 0% Sensitive Intimate Wash Feminine Hygiene Shower & Bath Gel Cleanser pH Balanced Soap & Fragrance Free Feminine Wash Vegan Formula with Lotus Flower Extract 250ml
- Price
- £2.18
- Rating
- 4.8/5
- Reviews
- 2,345
- Age
- 6y ago
Vagisil Scentsitive Scents Daily Feminine Intimate Wash For Women Plus Aloe All-Day Freshness Hypoallergenic skin-friendly Spring Lilac Scent 354ml
- Price
- £4.54
- Rating
- 4.6/5
- Reviews
- 21,589
- Age
- 7y ago
Vagisil Menopause Probiotic Mousse Wash Advance Probitotic Technology With Up To 24 Hour Odour Protection 180ml
- Price
- £6.08
- Rating
- 4.5/5
- Reviews
- 674
- Age
- 6mo ago
YOPE Natural Intimate Wash Feminine Wash Lacid Acid Sorbitol Panthenol Gentle 99% Natural Ingredients Aloe & Liquorice 300Ml
- Price
- £5.59
- Rating
- 4.7/5
- Reviews
- 194
- Age
- 5y ago
Eucerin Duplo Intimate Hygiene Gel
- Price
- £12.15
- Rating
- 4.5/5
- Reviews
- 532
- Age
- 11y ago
Newest
by launch dateVagisil Menopause Probiotic Mousse Wash Advance Probitotic Technology With Up To 24 Hour Odour Protection 180ml
- Price
- £6.08
- Rating
- 4.5/5
- Reviews
- 674
- Age
- 6mo ago
Vagisil Ultra Fresh Intimate Body Wash for Feminine Daily Care 500ml 24 Hour Protection Hypoallergenic Odour Shielding Technology
- Price
- £7.39
- Rating
- 4.7/5
- Reviews
- 85
- Age
- 1y ago
Vagisil Intimate Body Wash Hygiene pH Balance for Feminine Daily Care 500ml Daily Protection To Help Fortify Natural Defences With LactoPrebiotic
- Price
- £7.59
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 1y ago
Vagisil Scentsitive Scents Daily Feminine Intimate Wash For Women Plus Coconut Water All-Day Freshness Hypoallergenic skin-friendly Coconut Hibiscus Scent 354ml (Package may vary)
- Price
- £4.86
- Rating
- 4.6/5
- Reviews
- 21,589
- Age
- 2y ago
VAGENTLE Antibacterial Feminine Hygiene Intimate Wash with Chlorhexidine for Strong Antibacterial Effect Infection Protection & Odor Control pH-Balanced & Soap-Free for Gentle Daily Care 250ml
- Price
- £14.97
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
104
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
1%
- Vagisil61%
- Femfresh27%
- Yope4%
- Uriage3%
- Vagentle3%
- Lactacyd1%
- Open — no brand owns it (1 brand, 1%)
Demand
Intimate Wash Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Aug · busiest ÷ quietest = 5.1×
Search terms
Top Intimate Wash Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- intimate wash for women125K/yr
- vagisil intimate wash76K/yr
- vaginal wash20K/yr
- feminine washes6K/yr
- vagisil wash6K/yr
- vaginal soap4K/yr
- intimate soap3K/yr
- vagisil ph balance wash2K/yr
- intimate washing gel2K/yr
Reviews and returns
What reviews say buyers love and hate about Intimate Wash Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very bad smell
No strong scent
Maybe I got a dodgy bottle because it smelt like stale perfume, and not subtly
caused irritation on my sensitive skin
It cause me skin irritation
get irritated very easily
honestly im not sure its any better than cheaper alternatives
really poor quality
There are better ones
a bit expensive
This gel is a bit overpriced
which is a bit dissapointing for the price
Didn't feel clean after using
Very watery and not very efficient at cleaning
Not as good as disposable wipes for me
Love
Good smell
This has the most beautiful fragrance
Lovely perfume aroma
Great product very pleased with purchase
Excellent product
Good quality
Good value
Worth every penny
Good value for money
Gentle intimate wash
Gentle wash
Intimate wash very good
No irritation
Does not irritate
Less skin irritation
Return
0.0% Return rate 10% Fixable by listing
Leaking
contents all leaked
Leaked as lid not closed
Very bad smell
No strong scent
Maybe I got a dodgy bottle because it smelt like stale perfume, and not subtly
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Intimate Wash Women questions
Answered from the same tracked data.