Intimate Wash Women
prices mostly outside the sweet spot ($1.98–$14.97) — Intimate Wash Women doesn't clear our bar today.
Flapen Score
Is Intimate Wash Women profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Intimate Wash Women is a £220K/yr Amazon United Kingdom market (245K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Mar–Aug. Verdict: Skip it — 42/100.
Intimate Wash Women: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -13.0% over the last 90 days and 14.0% of searches end in a purchase.
£220K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 20 products
Top Intimate Wash Women products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Femfresh Daily Intimate Wash Feminine Hygiene Shower & Bath Gel Cleanser pH Balanced Soap Free Feminine Wash with Aloe Vera & Calendula Hypoallergenic 250ml
- Price
- £1.98
- Rating
- 4.8/5
- Reviews
- 14,671
- Age
- 13y ago

Vagisil pH Balance Intimate Wash 250ml
- Price
- £3.88
- Rating
- 4.6/5
- Reviews
- 5,408
- Age
- 12y ago

Femfresh 0% Sensitive Intimate Wash Feminine Hygiene Shower & Bath Gel Cleanser pH Balanced Soap & Fragrance Free Feminine Wash Vegan Formula with Lotus Flower Extract 250ml
- Price
- £2.18
- Rating
- 4.8/5
- Reviews
- 2,345
- Age
- 6y ago

Vagisil Scentsitive Scents Daily Feminine Intimate Wash For Women Plus Aloe All-Day Freshness Hypoallergenic skin-friendly Spring Lilac Scent 354ml
- Price
- £4.54
- Rating
- 4.6/5
- Reviews
- 21,589
- Age
- 7y ago

Vagisil Scentsitive Scents Daily Feminine Intimate Wash For Women Plus Vitamin E All-Day Freshness Hypoallergenic skin-friendly White Jasmine Scent 354 ml
- Price
- £4.66
- Rating
- 4.6/5
- Reviews
- 21,589
- Age
- 8y ago
Trending
90-day click momentum
Femfresh 0% Sensitive Intimate Wash Feminine Hygiene Shower & Bath Gel Cleanser pH Balanced Soap & Fragrance Free Feminine Wash Vegan Formula with Lotus Flower Extract 250ml
- Price
- £2.18
- Rating
- 4.8/5
- Reviews
- 2,345
- Age
- 6y ago

Vagisil Scentsitive Scents Daily Feminine Intimate Wash For Women Plus Aloe All-Day Freshness Hypoallergenic skin-friendly Spring Lilac Scent 354ml
- Price
- £4.54
- Rating
- 4.6/5
- Reviews
- 21,589
- Age
- 7y ago

Vagisil Menopause Probiotic Mousse Wash Advance Probitotic Technology With Up To 24 Hour Odour Protection 180ml
- Price
- £6.08
- Rating
- 4.5/5
- Reviews
- 674
- Age
- 6mo ago

YOPE Natural Intimate Wash Feminine Wash Lacid Acid Sorbitol Panthenol Gentle 99% Natural Ingredients Aloe & Liquorice 300Ml
- Price
- £5.59
- Rating
- 4.7/5
- Reviews
- 194
- Age
- 5y ago

Eucerin Duplo Intimate Hygiene Gel
- Price
- £12.15
- Rating
- 4.5/5
- Reviews
- 532
- Age
- 11y ago
Newest
by launch date
Vagisil Menopause Probiotic Mousse Wash Advance Probitotic Technology With Up To 24 Hour Odour Protection 180ml
- Price
- £6.08
- Rating
- 4.5/5
- Reviews
- 674
- Age
- 6mo ago

Vagisil Ultra Fresh Intimate Body Wash for Feminine Daily Care 500ml 24 Hour Protection Hypoallergenic Odour Shielding Technology
- Price
- £7.39
- Rating
- 4.7/5
- Reviews
- 85
- Age
- 1y ago

Vagisil Intimate Body Wash Hygiene pH Balance for Feminine Daily Care 500ml Daily Protection To Help Fortify Natural Defences With LactoPrebiotic
- Price
- £7.59
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 1y ago

Vagisil Scentsitive Scents Daily Feminine Intimate Wash For Women Plus Coconut Water All-Day Freshness Hypoallergenic skin-friendly Coconut Hibiscus Scent 354ml (Package may vary)
- Price
- £4.86
- Rating
- 4.6/5
- Reviews
- 21,589
- Age
- 2y ago

VAGENTLE Antibacterial Feminine Hygiene Intimate Wash with Chlorhexidine for Strong Antibacterial Effect Infection Protection & Odor Control pH-Balanced & Soap-Free for Gentle Daily Care 250ml
- Price
- £14.97
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
104
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
1%
- Vagisil61%
- Femfresh27%
- Yope4%
- Uriage3%
- Vagentle3%
- Lactacyd1%
- Open — no brand owns it (1 brand, 1%)
Intimate Wash Women demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Mar, Aug · busiest ÷ quietest = 5.1×
Top Intimate Wash Women search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- intimate wash for women125K/yr
- vagisil intimate wash76K/yr
- vaginal wash20K/yr
- feminine washes6K/yr
- vagisil wash6K/yr
- vaginal soap4K/yr
- intimate soap3K/yr
- vagisil ph balance wash2K/yr
- intimate washing gel2K/yr
What reviews say buyers love and hate about Intimate Wash Women
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Good smell”
“Great product very pleased with purchase”
“Good value”
“Gentle intimate wash”
“No irritation”
What buyers complain about
64% of reviews“Very bad smell”
“caused irritation on my sensitive skin”
“honestly im not sure its any better than cheaper alternatives”
“a bit expensive”
“Didn't feel clean after using”
Intimate Wash Women return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
10%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Intimate Wash Women questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









