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Interdental Toothbrush

Fail

Demand is soft, at -18.3% this quarter, so Interdental Toothbrush is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£381K/yr277K searches / yr
90-day growth
-18.3%search demand this quarter
Competition
75%top-5 click share · 8 brands · 71 sellers

Flapen Score

Interdental Toothbrush against its category

The dotted line is the Health & Personal Care average. Past it, Interdental Toothbrush is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Interdental Toothbrush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Interdental Toothbrush 277K times last year and spent an estimated £381K. The top 5 brands take 94% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

16.7% of searches ended in a purchase last week.

Shoppers searched for this 277K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £381K a year.

Searches, last 12 months
277K
Growth, 90 days vs prior 90
-18.3%
Conversion, latest week
16.7%
Market size, estimated
£381Ka year
Top search term
dental54K searches a year

02 · Price

A sale here is worth £8.26.

Listings sell for £8.26 on average, from £2.88 to £21.45. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £8.26 that is £21K to £25K a year per listing.

Average price
£8.26under the $15 to $100 sweet spot
Price range
£2.88–£21.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,500–3,000
Revenue per listing a year
£21K–£25K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #74 within Dental Care. It carries 16,549 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#74in Dental Care
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
16,549per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Interdental Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£38K£76K£114K£152K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

71

Top-5 brand share

94%

Top 20: 99%

Top-5 click share

75%

Top 20: 100%

Open market

5%

  • TePe81%
  • QGH4%
  • OCBA3%
  • HANGSUN3%
  • Stoddard Icon2%
  • Inscape Data2%
  • Open — no brand owns it (2 brands, 5%)

Demand

Interdental Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 10 of 12 months tracked

Search terms

Top Interdental Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dental54K/yr
  • interdental brushes red27K/yr
  • dental care19K/yr
  • tepe red16K/yr
  • red teepees dental brushes13K/yr
  • tepe interdental brushes red28K/yr
  • oral care13K/yr
  • oral hygiene11K/yr
  • red tepe interdental brushes11K/yr
  • oral hygiene products12K/yr

Reviews and returns

What reviews say buyers love and hate about Interdental Toothbrush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability24%−0.17

Didnt last

STOPPED WORKING

Breaks after a few months

Charging16%−0.10

wouldn't charge at all

it stopped charging

would not charge

Quality-Overall6%+0.80

Poor Quality

the build quality is not up to standard - the head snapped off whilst trying to change it

Not original TePe quality as it used to be

Oral Hygiene5%+1.62

Poor for gum health

Could knock your teeth out

I think if you have a build up of tartar etc you dont have the best oral hygiene

Size-Overall4%−0.01

slightly larger than I thought

Small

They are too short

Love

Oral Hygiene22%+1.62

Excellent for you teeth

good for dental care/hygiene

keeps the teeth cleaner

Quality-Overall16%+0.80

Good quality product and excellent customer service and company

Always good quality is Tepe

Best quality

Value For Money10%+0.68

worth every penny

Great value

Good for the money

Advertised Vs Actual Product8%+0.28

Working as advertised

Exactly what I needed

As described

Ease Of Use7%+0.28

Ease of use

the settings are easy to use

ease to hold

Return

0.4% Return rate 18% Fixable by listing

Functionality-Overall19%█▇▇▆▆▇
Charging12%█▆▆█▅▇

wouldn't charge at all

it stopped charging

would not charge

Size-Overall8%▄▅▄▅▇█

slightly larger than I thought

Small

They are too short

Defective Material/Parts6%██▄▇█▇
Quality-Overall5%▃▆▇█▇▄

Poor Quality

the build quality is not up to standard - the head snapped off whilst trying to change it

Not original TePe quality as it used to be

FAQ

Common Interdental Toothbrush questions

Answered from the same tracked data.