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Instant Ice Packs

Maybe

Returns run at only 0.1% of orders. But the top 5 products take 67% of clicks, so Instant Ice Packs is a Maybe.

Flapen Score
63
63 / 100
Top 5% of 2,035 Health & Personal Care niches · +15 vs the category median of 48
Market size
£242K/yr173K searches / yr
90-day growth
+98.9%search demand this quarter
Competition
67%top-5 click share · 9 brands · 27 sellers

Flapen Score

Instant Ice Packs against its category

The dotted line is the Health & Personal Care average. Past it, Instant Ice Packs is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Instant Ice Packs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Instant Ice Packs 173K times last year and spent an estimated £242K. The top 5 brands take 85% of clicks. Demand peaks in May–Jun–Jul–Aug–Sep. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +98.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £242K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
+98.9%
Conversion, latest week
11.1%
Market size, estimated
£242Ka year
Peak month
July4.1× the quietest month
Top search term
instant ice packs64K searches a year

02 · Price

A sale here is worth £12.58.

Listings sell for £12.58 on average, from £5.15 to £42.52. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £12.58 that is £9K to £13K a year per listing.

Average price
£12.58under the $15 to $100 sweet spot
Price range
£5.15–£42.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #57 within Hot & Cold Therapies. It carries 2,287 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#57in Hot & Cold Therapies
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,287per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Instant Ice Packs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£36K£48K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

27

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

10%

  • Koolpak40%
  • Reliance Medical17%
  • General Medi15%
  • AllSett Health7%
  • HONYAO6%
  • VSafety5%
  • Open — no brand owns it (3 brands, 10%)

Demand

Instant Ice Packs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 4.1×

Search terms

Top Instant Ice Packs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • instant ice packs64K/yr
  • disposable ice packs21K/yr
  • instant ice pack19K/yr
  • instant cold pack13K/yr
  • first aid ice packs9K/yr
  • instant ice packs first aid7K/yr
  • instant cool pack4K/yr
  • first aid ice packs instant5K/yr
  • instant cold packs3K/yr
  • snap ice packs4K/yr

Reviews and returns

What reviews say buyers love and hate about Instant Ice Packs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%−0.03

Unfortunately, I can't recommended, based on the poor performance

Absolute garbage

Very bad quality

Temperature Retention11%−0.03

Barely gets cold at all

it doesnt stay cold for long

don't stay cool for very long

Functionality-Overall8%−0.08

Dont work

Really hard to start working

SECOND PACK DOES NOT ACTIVATE

Ease Of Use7%+0.30

Difficult

Not that easy to open either

Hard to get going

Leak-Proof6%

2 bags have leaked

The pack leaked

spilling liquid everywhere

Love

Ease Of Use15%+0.30

easy to use

handy product

Easy to operate

Value For Money11%+0.96

Great value

Good value for money

Good value

Efficiency8%+1.01

effective

Works perfectly

Tested one and it worked quickly

Quality-Overall8%−0.03

Good quality

Great product

Fantastic product

Warmth7%+0.33

stay cold for a reasonable amount of time

They are warm within a few minutes

Nice and cold

Return

0.1% Return rate 31% Fixable by listing

Size-Overall28%█▆▄▅▃▄

Not fit for purpose

too big

they are very small

Functionality-Overall19%▆▁▃▆█▇

Dont work

Really hard to start working

SECOND PACK DOES NOT ACTIVATE

Quality-Overall10%▁▁█▁▃▄

Unfortunately, I can't recommended, based on the poor performance

Absolute garbage

Very bad quality

Weight Heavy10%▁▆▆██▁
Leak-Proof8%▁▆▁█▄▃

2 bags have leaked

The pack leaked

spilling liquid everywhere

FAQ

Common Instant Ice Packs questions

Answered from the same tracked data.