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Insect Repellent Wipes

Maybe

Returns run at only 0.6% of orders. But prices span $4.20–$11.53, mostly outside the sweet spot, so Insect Repellent Wipes is a Maybe.

Filters Trending
Flapen Score
58
58 / 100
Top 13% of 2,035 Health & Personal Care niches · +10 vs the category median of 48
Market size
£41K/yr55K searches / yr
90-day growth
+148.2%search demand this quarter
Competition
63%top-5 click share · 13 brands · 145 sellers

Flapen Score

Insect Repellent Wipes against its category

The dotted line is the Health & Personal Care average. Past it, Insect Repellent Wipes is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insect Repellent Wipes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Insect Repellent Wipes 55K times last year and spent an estimated £41K. The top 5 brands take 77% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

12.1% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +148.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+148.2%
Conversion, latest week
12.1%
Market size, estimated
£41Ka year
Peak month
July5.8× the quietest month
Top search term
mosquito repellent wipes14K searches a year

02 · Price

A sale here is worth £6.04.

Listings sell for £6.04 on average, from £4.20 to £11.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.04 that is £2K to £3K a year per listing.

Average price
£6.04under the $15 to $100 sweet spot
Price range
£4.20–£11.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #72 within Insect & Pest Repellents. It carries 536 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
61%
Out of stock, average day
5.3%
Average rank
#72in Insect & Pest Repellents
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
536per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Insect Repellent Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

145

Top-5 brand share

77%

Top 20: 99%

Top-5 click share

63%

Top 20: 100%

Open market

17%

  • XHC29%
  • Xpel20%
  • THEYE15%
  • Travel Essentials7%
  • FREYPAC6%
  • PYRAMID6%
  • Open — no brand owns it (7 brands, 17%)

Demand

Insect Repellent Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.8×

Search terms

Top Insect Repellent Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mosquito repellent wipes14K/yr
  • insect repellent wipes11K/yr
  • mosquito wipes12K/yr
  • xpel mosquito repellent10K/yr
  • xpel5K/yr
  • deet wipes4K/yr

Reviews and returns

What reviews say buyers love and hate about Insect Repellent Wipes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall22%−0.16

Did not work

Unsure on effectiveness

This product simply does not work

Pest/Insect Control12%

does not get rid of them

I didn't check that the mosquito plug in inspect repellent was working

Tested on mosquitoes in Thailand, and it has zero effect

Advertised Vs Actual Product11%−0.02

False advertising NO Deet

False advertising do not buy if you want a product containing deet

Leak-Proof9%

had leaked out over the delivery label

I received the product with some of the liquid leaking inside the box

ONE liquid bottle that leaked in transit

Moist/Dry5%−0.03

seemed a little dry

Love

Efficiency13%+1.10

It does work

Work Well

These are very effective

Quality-Overall12%+0.62

Good quality Repellent

Excellent Product

The product itself is brilliant and good quality

Value For Money12%+0.85

Theyre werent expensive

Excellent value for money

Great value

Pest/Insect Control10%

Bug Free

Keeps the bugs away

It seems to do a good job keeping mosquitoes away

Ease Of Use10%+0.41

Easy to use

Handy pack - easy to apply

Just handy

Return

0.6% Return rate 8% Fixable by listing

Leak-Proof53%▅▅▆█▅▄

had leaked out over the delivery label

I received the product with some of the liquid leaking inside the box

ONE liquid bottle that leaked in transit

Functionality-Overall19%▁▄▅▁█▅

Did not work

Unsure on effectiveness

This product simply does not work

Compatibility-Overall6%▁█▄▁▁▃
Advertised Vs Actual Product4%█▁▁▁▁▂

False advertising NO Deet

False advertising do not buy if you want a product containing deet

Size-Overall3%▁▁▁▁▁█

Small

FAQ

Common Insect Repellent Wipes questions

Answered from the same tracked data.