Is insect repellent wipes profitable to sell on Amazon United Kingdom?

The niche generates £41K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +148.2%. Flapen's verdict: Worth a look (58/100).

How competitive is the insect repellent wipes niche?

13 brands and 145 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in insect repellent wipes?

Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Advertised Vs Actual Product. The return rate is 0.6%.

When does demand for insect repellent wipes peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.8× the quietest.

What does it cost to enter the insect repellent wipes niche?

Listings span £4.20–£11.53; the average listing price is £6.04 (sweet spot $15–$100). The average incumbent carries 536 reviews — the moat a new listing must climb.

insect repellent wipes

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Growth

Incredible+148.2%

90-day search growth — must beat 0% to launch

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good536.28

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£6.04

avg listing price — sweet spot $15–$100

Market size

Bad£41K

£41K/yr · 55K searches

Price range

Bad£4.20–£11.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, insect repellent wipes is a £41K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 58/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

insect repellent wipes market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £36K–£48K; units × avg price
Conversion rate: 12.1%
Avg BSR: #72
Page quality: 0%
Prime: 61%
Sponsored: 61%
Out of stock: 5.3%
Avg brand age: 52 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

145

Top-5 brand share

77%

Top 20: 99%

Top-5 click share

63%

Top 20: 100%

Open market

17%

XHC29%
Xpel20%
THEYE15%
Travel Essentials7%
FREYPAC6%
PYRAMID6%
Open — no brand owns it (7 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +148.2% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.8×

Open Trend

Top insect repellent wipes search terms

mosquito repellent wipes14K/yr +111.5%10.6% conv.
insect repellent wipes11K/yr +223.5%11.4% conv.
mosquito wipes12K/yr +153.1%12.4% conv.
xpel mosquito repellent10K/yr +263.0%10.0% conv.
xpel5K/yr +76.9%3.0% conv.
deet wipes4K/yr +47.3%4.7% conv.

All search terms

Top insect repellent wipes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Xpel Insect Mosquito REPELLENT WIPES Tropical Formula 25 wipes (6)

XHC£7.344.6★394 rev

THEYE Mosquito Repellent Wipes 100% Natural Plant-Based Insect Repellent DEET-Free Alcohol-Free Up to 6 Hours Protection for Sensitive Skin 12 Wipes

THEYE£4.344.3★480 rev

2 Pack Anti-Mosquito & Insect Repellent Wipes Long Lasting Protection 50 Wipes

Xpel£5.074.2★51 rev

Xpel Mosquito & Insect Repellent Wipes 25pack

Travel Essentials£4.554.4★180 rev

FREYPAC£6.654.4★99 rev

Newest

by launch date

Mosquito & Insect Repellent Wipes 4-Pack (100 Wipes) LongLasting Outdoor Protection for Travel Repels Mosquitoes Midges Flies Ticks & Biting Insects Exclusive AG Total Health Bundle

AG Total Health£8.440 rev

3mo ago

Koala Wipes - Insect Repellent Wipes - 30 Pack - Biodegradable Wipes to Discourage Insect Bites and Stings - Perfect for Hiking Camping Travelling and Other Outdoor Adventures - 15x20cm

KOALA WIPES£4.2048 rev

1y ago

XPELMosquito Insect Relief Plug-in Insect Killer for Home & Travel Lasts up to 45 Nights per Refill Mosquito Repellent Plug in Jungle Formula Insect Repellent Mosquito Plug ins for Abroad

AQUA THOUGHTS£5.03448 rev

1y ago

FREYPAC£6.6599 rev

2y ago

Trek Insect Repellent Wipes with Saltidin - DEET Free Suitable for Sensitive Skin Children 2+ Years & Pregant Women - Consists of 15x Mosquito Repellent Wipes in 1 Pack - 100% Biodegradable

PYRAMID£6.41725 rev

7y ago

What buyers say about insect repellent wipes

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency13%

“It does work”

Quality-Overall12%

“Good quality Repellent”

Value For Money12%

“Theyre werent expensive”

Pest/Insect Control10%

“Bug Free”

Ease Of Use10%

“Easy to use”

Advertised Vs Actual Product9%

“Does the job”

Smell9%

“Nice citronella scent”

Spray/Flow6%

“These are really effective and much easier to pack and also use, than the sprays”

Breathability2%

“Brilliant and convenient and doesnt take your breath away”

Color2%

“No issue at all fantastic price love the colours definitely buy again”

What buyers complain about

Functionality-Overall22%

“Did not work”

Pest/Insect Control12%

“does not get rid of them”

Advertised Vs Actual Product11%

“False advertising NO Deet”

Leak-Proof9%

“had leaked out over the delivery label”

Moist/Dry5%

“seemed a little dry”

Size-Overall5%

“Small”

Motor Power5%

“It met my expectations however one pump action spray didn't work which made me grouchy n grumble”

Allergies5%

“I am extremely allergic to gnats etc if bitten ihave an allergic reaction with a area the size of a saucer”

Certifications5%

“Doesn't make the grade”

Defective Material/Parts5%

“Return date not long enough bearing in mind you may not have used defective items before end date”

Top return reasons

Leak-Proof53%

Functionality-Overall19%

Compatibility-Overall6%

Advertised Vs Actual Product4%

Size-Overall3%

Moist/Dry3%

Connectivity-Overall3%

Durability1%

Motor Power1%

Language Issues1%

Common questions

Is insect repellent wipes profitable to sell on Amazon United Kingdom?: The niche generates £41K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +148.2%. Flapen's verdict: Worth a look (58/100).
How competitive is the insect repellent wipes niche?: 13 brands and 145 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in insect repellent wipes?: Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Advertised Vs Actual Product. The return rate is 0.6%.
When does demand for insect repellent wipes peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.8× the quietest.
What does it cost to enter the insect repellent wipes niche?: Listings span £4.20–£11.53; the average listing price is £6.04 (sweet spot $15–$100). The average incumbent carries 536 reviews — the moat a new listing must climb.