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Insect Repellent Wipes

Insect Repellent Wipes shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

58
Worth a look
Market size 10Growth 96Conversion 95Competition 37Returns 97Price range 0Avg price 17Brand share 47Review moat 74Quality gap 78
This niche Category average

Is Insect Repellent Wipes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Insect Repellent Wipes is a £41K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 58/100.

Insect Repellent Wipes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +148.2% over the last 90 days and 12.1% of searches end in a purchase.

£41K

revenue / yr

Units sold / yr8K
Search volume / yr+148.2%55K
Conversion rate12.1%
Avg price£6.04

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers13 · 145
Top-5 product click share63%
Open market23%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement61%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews536

Top Insect Repellent Wipes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

145

Top-5 brand share

77%

Top 20: 99%

Top-5 click share

63%

Top 20: 100%

Open market

17%

  • XHC29%
  • Xpel20%
  • THEYE15%
  • Travel Essentials7%
  • FREYPAC6%
  • PYRAMID6%
  • Open — no brand owns it (7 brands, 17%)

Insect Repellent Wipes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume55KCVR12.1%Products18Brands13Top 5 Brands77%OOS Rate5.3%Rating4.3★Reviews536Avg BSR#72
3K2KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.8×

Top Insect Repellent Wipes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mosquito repellent wipes14K/yr
  • insect repellent wipes11K/yr
  • mosquito wipes12K/yr
  • xpel mosquito repellent10K/yr
  • xpel5K/yr
  • deet wipes4K/yr

What reviews say buyers love and hate about Insect Repellent Wipes

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Efficiency13%

It does work

Quality-Overall12%

Good quality Repellent

Value For Money12%

Theyre werent expensive

Pest/Insect Control10%

Bug Free

Ease Of Use10%

Easy to use

What buyers complain about

85% of reviews
Functionality-Overall22%

Did not work

Pest/Insect Control12%

does not get rid of them

Advertised Vs Actual Product11%

False advertising NO Deet

Leak-Proof9%

had leaked out over the delivery label

Moist/Dry5%

seemed a little dry

Insect Repellent Wipes return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

8%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
53%
2Functionality-Overall
19%
3Compatibility-Overall
6%
4Advertised Vs Actual Product
4%
5Size-Overall
3%

Common Insect Repellent Wipes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Insect Repellent Wipes 58/100 on Amazon United Kingdom — Worth a look. The niche generates £41K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +148.2% over the last 90 days.
Search demand for Insect Repellent Wipes on Amazon United Kingdom peaks in May–Jun–Jul–Aug, where the busiest month runs 5.8× the quietest.