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Inflatable Cushion

Maybe

The top 5 brands take only 37% of clicks. But shoppers spend only $50K a year here, so Inflatable Cushion is a Maybe.

Flapen Score
64
64 / 100
Top 4% of 2,035 Health & Personal Care niches · +16 vs the category median of 48
Market size
£50K/yr88K searches / yr
90-day growth
+43.5%search demand this quarter
Competition
34%top-5 click share · 40 brands · 59 sellers

Flapen Score

Inflatable Cushion against its category

The dotted line is the Health & Personal Care average. Past it, Inflatable Cushion is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Inflatable Cushion market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Inflatable Cushion 88K times last year and spent an estimated £50K. The top 5 brands take 37% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +43.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
+43.5%
Conversion, latest week
5.7%
Market size, estimated
£50Ka year
Top search term
inflatable cushion31K searches a year

02 · Price

A sale here is worth £9.99.

Listings sell for £9.99 on average, from £3.89 to £22.71. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.99 that is £0 to £999 a year per listing.

Average price
£9.99under the $15 to $100 sweet spot
Price range
£3.89–£22.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£999
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #185 within Medical Supplies & Equipment. It carries 950 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
96%
Out of stock, average day
10.2%
Average rank
#185in Medical Supplies & Equipment
Average rating
4.00 starsAmazon United Kingdom average 4.36 stars
Average reviews
950per listing
Listings tracked
48

04 · Newcomers

Amazon counts 1 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Inflatable Cushion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

40 falling

Sellers

59

Top-5 brand share

37%

Top 20: 79%

Top-5 click share

34%

Top 20: 70%

Open market

58%

  • Generic14%
  • AUYAO8%
  • EULANT5%
  • CYZBL5%
  • ATEPA5%
  • Boosterz5%

Demand

Inflatable Cushion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 2.3× · 11 of 12 months tracked

Search terms

Top Inflatable Cushion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • inflatable cushion31K/yr
  • inflatable seat cushion18K/yr
  • inflatable cushions to sit on12K/yr
  • blow up cushion to sit on6K/yr
  • blow up cushion5K/yr
  • inflatable travel cushion5K/yr
  • inflatable cushion for travel5K/yr
  • inflatable seat cushion for travel5K/yr

Reviews and returns

What reviews say buyers love and hate about Inflatable Cushion

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall12%−0.11

To small

Not fit for purpose

It was bigger than I expected

Value For Money12%−0.10

is overpriced

Maybe a little expensive for what it is

poor pricing

Cushion10%+1.13

Does not provide much cushion

Not much cushion

wasn't as cushioned as I was expecting

Quality-Overall8%−0.05

Absolute rubbish

Poor quality lasted 1 month

Poor quality

Comfort-Overall6%+1.67

Not comfy on a chair as it slips off from under you

Its not very comfortable

not for comfort

Love

Comfort-Overall21%+1.67

Very comfortable

my son found it comfortable to use

provides comfortable seat

Cushion19%+1.13

Good seat cushion

Great cushion

Excellent cushion

Portability8%+0.40

Convenient for travel

it is much easier to transport

This is a genuinely good. portable

Value For Money8%−0.10

Great for the price

Excellent value for money

Very reasonable

Ease Of Use5%+0.40

Easy as pie

Easy to blow up

Easy to use, easy to carry and comfortable

Return

1.7% Return rate 27% Fixable by listing

Comfort-Overall17%█▃▄▆▇▆

Not comfy on a chair as it slips off from under you

Its not very comfortable

not for comfort

Size-Overall17%▇▇█▇█▅

To small

Not fit for purpose

It was bigger than I expected

Cushion11%▂▇▇▇█▇

Does not provide much cushion

Not much cushion

wasn't as cushioned as I was expecting

Quality-Overall7%▆▃██▂▇

Absolute rubbish

Poor quality lasted 1 month

Poor quality

Functionality-Overall6%█▅▄▂▃▄

FAQ

Common Inflatable Cushion questions

Answered from the same tracked data.