Incontinence Pants for Men

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-3.4%

Conversion, latest week

8.9%

Market size, estimated

£2.0Ma year

Peak month

May1.6× the quietest month

Top search term

incontinence pants for men255K searches a year

Listings sell for £19.79 on average, from £4.26 to £45.28. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,250 to 1,500 of them. At £19.79 that is £25K to £30K a year per listing.

Average price

£19.79inside the $15 to $100 sweet spot

Price range

£4.26–£45.28

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

1,250–1,500

Revenue per listing a year

£25K–£30K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #98 within Incontinence. It carries 2,787 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

80%

Out of stock, average day

2.1%

Average rank

#98in Incontinence

Average rating

4.34 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,787per listing

Listings tracked

61

11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

4Amazon's first-year sales bar

Average brand age

51 months