Incontinence Pads Women

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.5M a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

-10.3%

Conversion, latest week

10.9%

Market size, estimated

£3.5Ma year

Peak month

January1.8× the quietest month

Top search term

tena pads for women532K searches a year

Listings sell for £14.39 on average, from £3.17 to £50.57. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 4,000 to 5,000 of them. At £14.39 that is £58K to £72K a year per listing.

Average price

£14.39under the $15 to $100 sweet spot

Price range

£3.17–£50.57

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

250K–300K

Units per listing a year

4,000–5,000

Revenue per listing a year

£58K–£72K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

66% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #26 within Intimate Hygiene. It carries 2,549 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

66%

Prime listings

93%

Out of stock, average day

3.7%

Average rank

#26in Intimate Hygiene

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,549per listing

Listings tracked

44

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

6Amazon's first-year sales bar

Average brand age

52 months