Incontinence Pads Women
PassIncontinence Pads Women scores 66 out of 100, a Pass. Shoppers spend $3.5M a year here, demand is soft, at -10.3% this quarter, and returns run at 0.1% of orders.
- Flapen Score
- 66 / 100Top 3% of 2,035 Health & Personal Care niches · +18 vs the category median of 4866
- Market size
- £3.5M/yr2.2M searches / yr
- 90-day growth
- -10.3%search demand this quarter
- Competition
- 29%top-5 click share · 10 brands · 150 sellers
Flapen Score
Incontinence Pads Women against its category
The dotted line is the Health & Personal Care average. Past it, Incontinence Pads Women is stronger. Inside it, weaker.
Market
The Incontinence Pads Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Incontinence Pads Women 2.2M times last year and spent an estimated £3.5M. The top 5 brands take 93% of clicks. Demand peaks in Jan. Flapen scores it 66 out of 100, a Pass.
01 · Demand
10.9% of searches ended in a purchase last week.
Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.5M a year.
- Searches, last 12 months
- 2.2M
- Growth, 90 days vs prior 90
- -10.3%
- Conversion, latest week
- 10.9%
- Market size, estimated
- £3.5Ma year
- Peak month
- January1.8× the quietest month
- Top search term
- tena pads for women532K searches a year
02 · Price
A sale here is worth £14.39.
Listings sell for £14.39 on average, from £3.17 to £50.57. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 4,000 to 5,000 of them. At £14.39 that is £58K to £72K a year per listing.
- Average price
- £14.39under the $15 to $100 sweet spot
- Price range
- £3.17–£50.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £58K–£72K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
66% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #26 within Intimate Hygiene. It carries 2,549 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 66%
- Prime listings
- 93%
- Out of stock, average day
- 3.7%
- Average rank
- #26in Intimate Hygiene
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,549per listing
- Listings tracked
- 44
04 · Newcomers
Amazon counts 6 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Incontinence Pads Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ZVZK Period Pants Heavy Flow 30ML Absorbent Women Leak Proof Panty Period Knickers Menstrual Underwear 3 Pack (M Pack of 3)
- Price
- £13.56
- Rating
- 4.2/5
- Reviews
- 3,582
- Age
- 4y ago
TENA Discreet Maxi Night Incontinence Pads for Women Specifically Designed for Night Time Protection with Wider Back and Extra Length 48 Count (Pack of 8 x 6) packaging may vary
- Price
- £17.66
- Rating
- 4.6/5
- Reviews
- 5,273
- Age
- 9y ago
Always Discreet Long Plus Incontinence Pads 64 Pads (4 x 16 Pieces) Monthly Pack Discreet Protection & High Absorbency Odour-Neutralising (Packaging May Vary)
- Price
- £16.13
- Rating
- 4.7/5
- Reviews
- 6,353
- Age
- 6y ago
Always Discreet Maxi Comfort Incontinence Pads Women Absorbency 9 48 Pads Extra Secure Bladder Weakness Pads for Sensitive Bladder Odour Lock
- Price
- £18.80
- Rating
- 4.5/5
- Reviews
- 5,299
- Age
- 8mo ago
Always Discreet Incontinence Pads Women Ultimate Night 48 Count Extra Secure & Discreet
- Price
- £17.77
- Rating
- 4.5/5
- Reviews
- 5,299
- Age
- 4y ago
Trending
90-day click momentumZVZK Period Pants Heavy Flow 30ML Absorbent Women Leak Proof Panty Period Knickers Menstrual Underwear 3 Pack (M Pack of 3)
- Price
- £13.56
- Rating
- 4.2/5
- Reviews
- 3,582
- Age
- 4y ago
Always Discreet Incontinence Liners for Sensitive Bladder - Pack of 192
- Price
- £15.11
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 8mo ago
Always Discreet Maxi Comfort Incontinence Pads Women Absorbency 9 48 Pads Extra Secure Bladder Weakness Pads for Sensitive Bladder Odour Lock
- Price
- £18.80
- Rating
- 4.5/5
- Reviews
- 5,299
- Age
- 8mo ago
Tena Discreet Ultra Pad Mini Incontinence Pads for Women with Light Bladder Leaks Thinnest Design Ever Specifically Designed for Discreet Protection 6x20p
- Price
- £14.52
- Rating
- 4.7/5
- Reviews
- 2,347
- Age
- 9mo ago
Tena Discreet Ultra Pad Normal Incontinence Pads for Women with Light Bladder Leaks Thinnest Design Ever Specifically Designed for Discreet Protection 8x16p
- Price
- £20.44
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 9mo ago
Newest
by launch dateAlways Discreet Maxi Comfort Incontinence Pads Women Absorbency 9 48 Pads Extra Secure Bladder Weakness Pads for Sensitive Bladder Odour Lock
- Price
- £18.80
- Rating
- 4.5/5
- Reviews
- 5,299
- Age
- 8mo ago
Always Discreet Incontinence Liners for Sensitive Bladder - Pack of 192
- Price
- £15.11
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 8mo ago
Tena Discreet Ultra Pad Normal Incontinence Pads for Women with Light Bladder Leaks Thinnest Design Ever Specifically Designed for Discreet Protection 8x16p
- Price
- £20.44
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 9mo ago
Tena Discreet Ultra Pad Mini Incontinence Pads for Women with Light Bladder Leaks Thinnest Design Ever Specifically Designed for Discreet Protection 6x20p
- Price
- £14.52
- Rating
- 4.7/5
- Reviews
- 2,347
- Age
- 9mo ago
ABENA Light Super 4 850ml Pack of 30 Overnight Incontinence
- Price
- £7.28
- Rating
- 4.1/5
- Reviews
- 768
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
10 falling
Sellers
150
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
29%
Top 20: 76%
Open market
3%
- TENA40%
- Always Discreet33%
- by Amazon7%
- ZVZK7%
- iD Expert6%
- ABENA5%
- Open — no brand owns it (4 brands, 3%)
Demand
Incontinence Pads Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.8×
Search terms
Top Incontinence Pads Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tena pads for women532K/yr
- incontinence pads women476K/yr
- always discreet pads321K/yr
- incontinence pads177K/yr
- tena137K/yr
- tena discreet pads for women116K/yr
- tena pads57K/yr
- always discreet55K/yr
- tena lady47K/yr
- id form incontinence pads35K/yr
Reviews and returns
What reviews say buyers love and hate about Incontinence Pads Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Fit is wrong
.too large
Too small
Quite thick
The pads are extra thick
for some reason they have changed them they are thinner
Pads poor quality
Since changing this product the quality has deteriorated immensely
Poor quality
Leaking
It leaked
there is some leakage
not as absorbent
Just a pity they're not as absorbent as the description states
The pads are narrower, thinner and no where near as absorbent
Love
Excellent value for money
Fair Price
Value for money
Excellent product
Excellent product a a reasonable price
Reliable product
Very comfortable
comfortable to wear
Very comfortable and easy to use
were exactly as advertised
As Described
Same as image on box
Good absorbance
It was absorbed straight away
They are super absorbent
Return
0.1% Return rate 74% Fixable by listing
Fit is wrong
.too large
Too small
Misleading
They are not the same
Not as pictured
Leaking
It leaked
there is some leakage
not as absorbent
Just a pity they're not as absorbent as the description states
The pads are narrower, thinner and no where near as absorbent
its not as comfortable to wear
which makes for discomfort
They are so uncomfortable
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Incontinence Pads Women questions
Answered from the same tracked data.