Incontinence Pads Men
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 98% of clicks, so Incontinence Pads Men is a Maybe.
- Flapen Score
- 61 / 100Top 7% of 2,035 Health & Personal Care niches · +13 vs the category median of 4861
- Market size
- £1.3M/yr583K searches / yr
- 90-day growth
- -7.3%search demand this quarter
- Competition
- 36%top-5 click share · 7 brands · 50 sellers
Flapen Score
Incontinence Pads Men against its category
The dotted line is the Health & Personal Care average. Past it, Incontinence Pads Men is stronger. Inside it, weaker.
Market
The Incontinence Pads Men market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Incontinence Pads Men 583K times last year and spent an estimated £1.3M. The top 5 brands take 98% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
12.7% of searches ended in a purchase last week.
Shoppers searched for this 583K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.
- Searches, last 12 months
- 583K
- Growth, 90 days vs prior 90
- -7.3%
- Conversion, latest week
- 12.7%
- Market size, estimated
- £1.3Ma year
- Peak month
- March1.4× the quietest month
- Top search term
- tena pads for men188K searches a year
02 · Price
A sale here is worth £17.01.
Listings sell for £17.01 on average, from £4.26 to £35.36. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £17.01 that is £26K to £34K a year per listing.
- Average price
- £17.01inside the $15 to $100 sweet spot
- Price range
- £4.26–£35.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £26K–£34K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
51% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #56 within Incontinence. It carries 3,934 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 51%
- Prime listings
- 70%
- Out of stock, average day
- 2.4%
- Average rank
- #56in Incontinence
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,934per listing
- Listings tracked
- 37
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Incontinence Pads Men products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TENA Men Absorbent Protector Incontinence Pads Level 2 60 Incontinence Pads (10 x 6 packs) for Men of All Ages Cup-Shaped for Medium Bladder Weakness Urine Leakage and Drips
- Price
- £18.92
- Rating
- 4.6/5
- Reviews
- 17,294
- Age
- 9y ago

Tena Men Active Fit Absorbent Protector Level 3 6 Packs of 16 (96 Count)
- Price
- £32.93
- Rating
- 4.4/5
- Reviews
- 283
- Age
- 11y ago

TENA Men Active Fit Absorbent Protector Level 2 1 Pack of 20 (20 Count)
- Price
- £8.06
- Rating
- 4.6/5
- Reviews
- 2,090
- Age
- 15y ago

Abena Man Formula 2 700ml Pack of 15 Incontinence Pads for Men Eco-Labelled Mens Incontinence Protection Extra Protection Breathable & Comfortable with Fast Absorption Discreet
- Price
- £4.83
- Rating
- 4.2/5
- Reviews
- 943
- Age
- 3y ago

TENA Men Active Fit Absorbent Protector Level 3 (16 Count)
- Price
- £7.56
- Rating
- 4.6/5
- Reviews
- 2,680
- Age
- 14y ago
Trending
90-day click momentum
Tena Men Active Fit Absorbent Protector Level 3 6 Packs of 16 (96 Count)
- Price
- £32.93
- Rating
- 4.4/5
- Reviews
- 283
- Age
- 11y ago

TENA Men Protective Underwear Large Level 4 for Heavy Bladder Weakness x 40
- Price
- £35.36
- Rating
- 4.6/5
- Reviews
- 17,294
- Age
- 9y ago

Tena Men Active Fit Absorbent Protector Level 2 6 Packs of 10 (60 Count)
- Price
- £19.06
- Rating
- 4.6/5
- Reviews
- 285
- Age
- 16y ago

TENA Men Active Fit Absorbent Protector Level 3 6 Packs of 8 (48 Count)
- Price
- £19.80
- Rating
- 4.6/5
- Reviews
- 17,294
- Age
- 9y ago

20 x Incontinence Pads Men with Adhesive Strip | Provides Extra Protection and Maximum Dryness | Mens Incontinence Pad | Anatomical Shaped | Pad for Men | (1 Pack of 20)
- Price
- £7.94
- Rating
- 4.2/5
- Reviews
- 579
- Age
- 3y ago
Newest
by launch date
40 x Super Incontinence Pads Men | Mens Incontinence Pads | Pad for Men | High Absorption & Smooth Feel | Male Incontinence Pad | Size 27x21 cm | (2 Packs of 20)
- Price
- £8.93
- Rating
- 4.3/5
- Reviews
- 101
- Age
- 1y ago

40 x Super Incontinence Pads Men | Adhesive Backsheet & High Absorption | Mens Incontinence Pads | Pad for Men | Male Incontinence Pad | Size 26x18 cm | (2 Packs of 20)
- Price
- £10.84
- Rating
- 4.6/5
- Reviews
- 194
- Age
- 1y ago

20 x Maxi Incontinence Pads Men | Adhesive Backsheet & Ultra Absorption | Mens Incontinence Pads | Pad for Men | Male Incontinence Pad | Size 29x23 cm | (1 Pack of 20)
- Price
- £7.93
- Rating
- 4.2/5
- Reviews
- 138
- Age
- 1y ago

TENA Men Active Fit Absorbent Protector Level 3 6 Packs of 8 (48 Count)
- Price
- £22.42
- Rating
- 4.2/5
- Reviews
- 263
- Age
- 1y ago

50 x Incontinence Pads Men with Adhesive Backsheet | Provides High Absorption and Anti Leak | Size 26 x 18 cm | Mens Pads for Urine Leakage | Mens Incontinence Pads | (2 Packs of 25)
- Price
- £11.71
- Rating
- 4.5/5
- Reviews
- 215
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
7 falling
Sellers
50
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
36%
Top 20: 79%
Open market
1%
- TENA67%
- ViraCare17%
- ABENA8%
- FASAJCARE4%
- SUNKISS1%
- Drylife1%
- Open — no brand owns it (1 brand, 1%)
Demand
Incontinence Pads Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Incontinence Pads Men search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tena pads for men188K/yr
- mens incontinence pads74K/yr
- incontinence pads men49K/yr
- tena men43K/yr
- incontinence pads for men41K/yr
- pads for men22K/yr
- mens pads19K/yr
- tena for men19K/yr
- mens pads for urine leakage17K/yr
- tena men level 314K/yr
Reviews and returns
What reviews say buyers love and hate about Incontinence Pads Men
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
its not a one fit for all
These pads are tiny
Bit small
lacking adhesive
They dont stick very well
Only gave 3 stars as the adhesive strip is not very good
Leak
Not very good leak easily
constantly leaking
Need to be a bit thicker
This pad may appear to be too thin
the thin bit under my 🥜🥜
They're far too bulky and uncomfortable
Uncomfortable
adheres to parts of the body that are uncomfortable
Love
Excellent quality - delivered promptly
Excellent Product
Great product that meets my needs
Excellent value for money
Amazing value
Competitive price
Comfortable fit
Comfortable to wear
Very comfortable and secure
Fit is reasonably comfortable
Comfortable fit
Easy to fit
Does what it is supposed to do
Do the job
As described
Return
0.0% Return rate 75% Fixable by listing
its not a one fit for all
These pads are tiny
Bit small
was dubious about the claims
Incorrect description on the measurement of the product
Slip pads nothing like picture
Inner absorbent material broke down while wearing
The pad body is 21x17.5cm and for me, the 4 drops are not as absorbant as suggested
Not as absorbent as the usual ones I use
Leak
Not very good leak easily
constantly leaking
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Incontinence Pads Men questions
Answered from the same tracked data.









