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Incontinence Pads Men

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 98% of clicks, so Incontinence Pads Men is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 2,035 Health & Personal Care niches · +13 vs the category median of 48
Market size
£1.3M/yr583K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
36%top-5 click share · 7 brands · 50 sellers

Flapen Score

Incontinence Pads Men against its category

The dotted line is the Health & Personal Care average. Past it, Incontinence Pads Men is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Incontinence Pads Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Incontinence Pads Men 583K times last year and spent an estimated £1.3M. The top 5 brands take 98% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

12.7% of searches ended in a purchase last week.

Shoppers searched for this 583K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
583K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
12.7%
Market size, estimated
£1.3Ma year
Peak month
March1.4× the quietest month
Top search term
tena pads for men188K searches a year

02 · Price

A sale here is worth £17.01.

Listings sell for £17.01 on average, from £4.26 to £35.36. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £17.01 that is £26K to £34K a year per listing.

Average price
£17.01inside the $15 to $100 sweet spot
Price range
£4.26–£35.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£26K–£34K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

51% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #56 within Incontinence. It carries 3,934 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
70%
Out of stock, average day
2.4%
Average rank
#56in Incontinence
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,934per listing
Listings tracked
37

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Incontinence Pads Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£50K£101K£151K£202K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

50

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

36%

Top 20: 79%

Open market

1%

  • TENA67%
  • ViraCare17%
  • ABENA8%
  • FASAJCARE4%
  • SUNKISS1%
  • Drylife1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Incontinence Pads Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Incontinence Pads Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tena pads for men188K/yr
  • mens incontinence pads74K/yr
  • incontinence pads men49K/yr
  • tena men43K/yr
  • incontinence pads for men41K/yr
  • pads for men22K/yr
  • mens pads19K/yr
  • tena for men19K/yr
  • mens pads for urine leakage17K/yr
  • tena men level 314K/yr

Reviews and returns

What reviews say buyers love and hate about Incontinence Pads Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.12

its not a one fit for all

These pads are tiny

Bit small

Adhesion/Stickiness13%−0.07

lacking adhesive

They dont stick very well

Only gave 3 stars as the adhesive strip is not very good

Leak-Proof9%

Leak

Not very good leak easily

constantly leaking

Thickness6%−0.02

Need to be a bit thicker

This pad may appear to be too thin

the thin bit under my 🥜🥜

Comfort-Overall5%+0.30

They're far too bulky and uncomfortable

Uncomfortable

adheres to parts of the body that are uncomfortable

Love

Quality-Overall20%+1.37

Excellent quality - delivered promptly

Excellent Product

Great product that meets my needs

Value For Money17%+1.37

Excellent value for money

Amazing value

Competitive price

Comfort-Overall12%+0.30

Comfortable fit

Comfortable to wear

Very comfortable and secure

Size-Overall10%−0.12

Fit is reasonably comfortable

Comfortable fit

Easy to fit

Advertised Vs Actual Product8%+0.48

Does what it is supposed to do

Do the job

As described

Return

0.0% Return rate 75% Fixable by listing

Size-Overall55%█▅▄▆█▆

its not a one fit for all

These pads are tiny

Bit small

Advertised Vs Actual Product12%▁▁█▄▅▇

was dubious about the claims

Incorrect description on the measurement of the product

Slip pads nothing like picture

Thin5%▁▁█▆▁▁
Absorbency4%▁█▁▁▁▁

Inner absorbent material broke down while wearing

The pad body is 21x17.5cm and for me, the 4 drops are not as absorbant as suggested

Not as absorbent as the usual ones I use

Leak-Proof4%▁▇▁▁▄█

Leak

Not very good leak easily

constantly leaking

FAQ

Common Incontinence Pads Men questions

Answered from the same tracked data.