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Incontinence Pads Men

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 98% of clicks, so Incontinence Pads Men is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 2,035 Health & Personal Care niches · +13 vs the category median of 48
Market size
£1.3M/yr583K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
36%top-5 click share · 7 brands · 50 sellers

Flapen Score

Incontinence Pads Men against its category

The dotted line is the Health & Personal Care average. Past it, Incontinence Pads Men is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Incontinence Pads Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Incontinence Pads Men 583K times last year and spent an estimated £1.3M. The top 5 brands take 98% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 583K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
583K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
12.7%
Market size, estimated
£1.3Ma year
Peak month
March1.4× the quietest month
Top search term
tena pads for men188K searches a year

02 · Price

A sale here is worth £17.01.

Listings sell for £17.01 on average, from £4.26 to £35.36. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £17.01 that is £26K to £34K a year per listing.

Average price
£17.01inside the $15 to $100 sweet spot
Price range
£4.26–£35.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£26K–£34K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

51% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #56 within Incontinence. It carries 3,934 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
70%
Out of stock, average day
2.4%
Average rank
#56in Incontinence
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,934per listing
Listings tracked
37

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Incontinence Pads Men products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

£0£50K£101K£151K£202K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

50

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

36%

Top 20: 79%

Open market

1%

  • TENA67%
  • ViraCare17%
  • ABENA8%
  • FASAJCARE4%
  • SUNKISS1%
  • Drylife1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Incontinence Pads Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Incontinence Pads Men search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tena pads for men188K/yr
  • mens incontinence pads74K/yr
  • incontinence pads men49K/yr
  • tena men43K/yr
  • incontinence pads for men41K/yr
  • pads for men22K/yr
  • mens pads19K/yr
  • tena for men19K/yr
  • mens pads for urine leakage17K/yr
  • tena men level 314K/yr

Reviews and returns

What reviews say buyers love and hate about Incontinence Pads Men

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“its not a one fit for all”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Incontinence Pads Men questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data