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Immune System Booster Kids

Fail

Demand is soft, at -56.9% this quarter, so Immune System Booster Kids is a Fail.

Flapen Score
29
29 / 100
Ranks 2,009 of 2,035 Health & Personal Care niches · −19 vs the category median of 48
Market size
£57K/yr59K searches / yr
90-day growth
-56.9%search demand this quarter
Competition
82%top-5 click share · 4 brands · 116 sellers

Flapen Score

Immune System Booster Kids against its category

The dotted line is the Health & Personal Care average. Past it, Immune System Booster Kids is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Immune System Booster Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Immune System Booster Kids 59K times last year and spent an estimated £57K. All 4 brands take every click. Demand peaks in Jan–Feb–Mar–Sep–Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

17.3% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.3% of those searches ended in a purchase. Searches in the last 90 days moved -56.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-56.9%
Conversion, latest week
17.3%
Market size, estimated
£57Ka year
Peak month
January7.7× the quietest month
Top search term
sambucol kids39K searches a year

02 · Price

A sale here is worth £5.60.

Listings sell for £5.60 on average, from £4.33 to £8.53. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £5.60 that is £6K to £7K a year per listing.

Average price
£5.60under the $15 to $100 sweet spot
Price range
£4.33–£8.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Herbal Supplements. It carries 1,654 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#26in Herbal Supplements
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,654per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Immune System Booster Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

116

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Sambucol85%
  • Natures Aid9%
  • CHEWY VITES4%
  • Wellkid2%

Demand

Immune System Booster Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.7×

Search terms

Top Immune System Booster Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sambucol kids39K/yr
  • kids immune support vitamins7K/yr
  • immune support kids7K/yr
  • immunity kids3K/yr
  • sambucol baby3K/yr

Reviews and returns

What reviews say buyers love and hate about Immune System Booster Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall11%+0.20

Bad Taste

They taste so bad that my son would rather eat his veg than these gummies

I dont know if it does any good or not BUT it tastes disgusting

Value For Money10%+1.32

Bit expensive

Not cheap

Durability7%−0.04

the bottle only contains 50ml so barely lasts a month

Doesn't last long

it doesn't last very long

Size-Overall5%−0.02

Very tiny

These are very tiny

The size is slightly smaller than a haribo heart sweet

Hard Feel4%−0.02

Very tiny and hard

Love

Taste-Overall17%+0.20

Sweet flavor

Great taste, just check it's sealed upon arrival

Taste good

Immunity Booster16%+1.55

Very helpful for immune system

Helps with immune system

Great immunity boost

Value For Money16%+1.32

Good for the money

Its great value for money

Good value for money

Quality-Overall11%+0.30

They seem good quality

Great Product

Decent

Vitamin7%+0.19

Lovely sweet tasting vitamin

Great-Tasting Alternative to Vitamin Tablets – Easy

Multivitamin

FAQ

Common Immune System Booster Kids questions

Answered from the same tracked data.