immune support gummies
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,054.44avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£7.48avg listing price — sweet spot $15–$100
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Market size
Bad£38K£38K/yr · 50K searches
Price range
Bad£3.78–£16.29cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, immune support gummies is a £38K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 40/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
immune support gummies market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £45K–£60K
- units × avg price
- Conversion rate
- 10.1%
- Avg BSR
- #140
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 1.9%
- Avg brand age
- 54 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
126
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
59%
Top 20: 92%
Open market
7%
- CHEWY VITES74%
- novomins10%
- CapyChews4%
- Tonic Health2%
- maxmedix2%
- Vitawell1%
- Open — no brand owns it (6 brands, 7%)
Demand
Weekly Amazon search volume, last 16 weeks — -12.7% search growth over the last 90 days.Top immune support gummies search terms
- chewy vites27K/yr
- kids multivitamin with iron14K/yr
- kids vitamins with iron5K/yr
- chewy vites adult gummies5K/yr
Top immune support gummies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chewy Vites Kids Multi-Vitamin + Iron 60 Kids Vitamins Gummies Iron Gummies 13 Essential Vitamins and Minerals 2 Months Supply Real Fruit Juice Vegan Age 3 + Berries Flavour
CHEWY VITES£8.384.7★304 rev
Chewy Vites Kids Multivitamin Advance 60 Kids Vitamins Gummies 11 Essential Nutrients 2 Months Supply Real Fruit Juice Vegan Age 3 + Blueberry and Raspberry Flavour
CHEWY VITES£5.254.6★2,866 rev
Chewy Vites Adult Multivitamin Advance 60 Multivitamin Gummies 12 Essential Nutrients 2 Months Supply Real Fruit Juice Vegan Berries Flavour
CHEWY VITES£4.824.4★1,465 rev
Kids Iron Gummies - Iron Supplements with Vitamin C - Energy & Immune System - Iron Gummies for Kids - Alternative to Iron Tablets for Kids - 30 Gummies - Vegan & Gluten-Free - Novomins
novomins£7.904.6★1,456 rev
Kids Multivitamin Gummies 5 Month Supply - 150 Gummies - Packed with Essential Vitamins & Nutrients - Chewable Multivitamins for Children - with Vitamin C D3 A E B6 & B12 - Strawberry Flavour
CapyChews£9.394.7★199 rev
Newest
by launch date
Multivitamin Gummies for Adults 120 Gummies (4 Month Supply) 12 Vitamins and Minerals: Vitamin C D B12 Folic Acid Vegan Multivitamins for Women & Men for Energy & Immune Support - Chewy Vites
CHEWY VITES£16.2928 rev
Kids Multivitamin Gummies 5 Month Supply - 150 Gummies - Packed with Essential Vitamins & Nutrients - Chewable Multivitamins for Children - with Vitamin C D3 A E B6 & B12 - Strawberry Flavour
CapyChews£9.39199 rev
Chewy Vites Teens Multi-VIT Advance 60 Vitamin Gummies Teen Vitamins Gummies with 15 Essential Nutrients 2 Months Supply Real Fruit Juice Vegan Berry Flavour for Energy and Immunity
CHEWY VITES£7.08112 rev
Bassetts Vitamins 12-18 Iron 14mg & Multivitamins Cherry Flavour 30 Gummies
BASSETTS VITAMINS£5.8297 rev
Chewy Vites Adult Night Support 60 Non-Melatonin Gummies with 5-HTP Magnesium Theanine Chamomile Lavender Herbal Night Time Gummies 1 Months Supply Berries Flavour
CHEWY VITES£7.69101 rev
Trending
90-day click momentumMultivitamin Gummies for Adults 120 Gummies (4 Month Supply) 12 Vitamins and Minerals: Vitamin C D B12 Folic Acid Vegan Multivitamins for Women & Men for Energy & Immune Support - Chewy Vites
CHEWY VITES£16.294.8★
Bassetts Vitamins 12-18 Iron 14mg & Multivitamins Cherry Flavour 30 Gummies
BASSETTS VITAMINS£5.824.3★
HealthAid Childrens MultiVitamin + Minerals With Iron and Iodine - 30 Vegetarian Tablets
HealthAid£7.444.6★
Tonic Health Kids Vitamins Gummies - 14 in 1 Kids Multivitamin with Vitamins A C D E and Zinc Strawberry Flavour Month Supply (60 Count) Ages 3-12 No Added Sugar No Sweeteners Vegan
Tonic Health£14.434.6★
Kids Multivitamin Gummies 5 Month Supply - 150 Gummies - Packed with Essential Vitamins & Nutrients - Chewable Multivitamins for Children - with Vitamin C D3 A E B6 & B12 - Strawberry Flavour
CapyChews£9.394.7★
What buyers say about immune support gummies
What buyers praise and complain about, mined from review topics.What buyers love
“The taste is really fruity”
“Great chewable vitamins”
“Overall, a decent product with good ingredients,”
“Good value”
“The strawberry flavour is nice”
“They have a soft chew”
“easy to use”
“I'm really pleased with the Nutrition they offer”
“Good little supplement to support iron intake”
“Product is as Advertised”
What buyers complain about
“Weird aftertaste”
“Disappointing for expensive vitamins”
“Bit expensive”
“Not enough iron”
“Dis bath didn smell as it should”
“Too sweet, ineffective”
“Don't work”
“doesnt really like a lot of textures”
“The kid's hated the flavour sadly”
“the jar I received did not look like the one on the picture”
Top return reasons
Common questions
- Is immune support gummies profitable to sell on Amazon United Kingdom?
- The niche generates £38K/yr across 27 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Skip it (40/100).
- How competitive is the immune support gummies niche?
- 12 brands and 126 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in immune support gummies?
- Top complaints mined from reviews: Taste-Overall, Vitamin, Value For Money. The return rate is 0.1%.
- What does it cost to enter the immune support gummies niche?
- Listings span £3.78–£16.29; the average listing price is £7.48 (sweet spot $15–$100). The average incumbent carries 1,054 reviews — the moat a new listing must climb.