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Immune Support Gummies

Fail

Shoppers spend only $38K a year here, so Immune Support Gummies is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£38K/yr50K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
59%top-5 click share · 12 brands · 126 sellers

Flapen Score

Immune Support Gummies against its category

The dotted line is the Health & Personal Care average. Past it, Immune Support Gummies is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Immune Support Gummies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Immune Support Gummies 50K times last year and spent an estimated £38K. The top 5 brands take 91% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

10.1% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
10.1%
Market size, estimated
£38Ka year
Top search term
chewy vites27K searches a year

02 · Price

A sale here is worth £7.48.

Listings sell for £7.48 on average, from £3.78 to £16.29. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.48 that is £748 to £2K a year per listing.

Average price
£7.48under the $15 to $100 sweet spot
Price range
£3.78–£16.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£748–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #140 within Combination Multivitamins & Minerals. It carries 1,054 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#140in Combination Multivitamins & Minerals
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,054per listing
Listings tracked
27

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
54 months

Products

Top Immune Support Gummies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

126

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

59%

Top 20: 92%

Open market

7%

  • CHEWY VITES74%
  • novomins10%
  • CapyChews4%
  • Tonic Health2%
  • maxmedix2%
  • Vitawell1%
  • Open — no brand owns it (6 brands, 7%)

Demand

Immune Support Gummies search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Immune Support Gummies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chewy vites27K/yr
  • kids multivitamin with iron14K/yr
  • kids vitamins with iron5K/yr
  • chewy vites adult gummies5K/yr

Reviews and returns

What reviews say buyers love and hate about Immune Support Gummies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall19%−0.02

Weird aftertaste

Unpleasant taste

Odd taste

Vitamin11%+1.68

Disappointing for expensive vitamins

Horrible taste sadly nobody wanted to take this vitamins

Fussy eats to get all the vitamins in them

Value For Money8%+0.60

Bit expensive

A bit pricey

Expensive

Iron7%−0.03

Not enough iron

Surely they cant call this an iron supplement

THIS IS NOT AN IRON SUPPLIMENT

Smell4%−0.04

Dis bath didn smell as it should

It doesnt have much smell

Smell foul and leave lingering chemical after taste

Love

Taste-Overall26%−0.02

The taste is really fruity

Amazing taste

Great tasting option

Vitamin21%+1.68

Great chewable vitamins

Healthy vitamins

Great tasting vitamins

Quality-Overall7%+0.32

Overall, a decent product with good ingredients,

Great product with positive feedback from my children

Excellent Product

Value For Money7%+0.60

Good value

Great value

Good value for money

Flavor6%+0.22

The strawberry flavour is nice

Nice flavour

The berry flavour is genuinely pleasant

Return

0.1% Return rate 50% Fixable by listing

Advertised Vs Actual Product50%▁▁▁▁█▁

the jar I received did not look like the one on the picture

Age Suitability50%▁▁▁▁▁█

FAQ

Common Immune Support Gummies questions

Answered from the same tracked data.