iglu mouth ulcer treatment
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible22.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good979.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£124K£124K/yr · 94K searches
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.94avg listing price — sweet spot $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.86–£7.27cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, iglu mouth ulcer treatment is a £124K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
iglu mouth ulcer treatment market data
- Units sold / yr
- 20K–25K
- avg 3,000–4,000/product
- Revenue / yr
- £119K–£149K
- units × avg price
- Conversion rate
- 22.3%
- Avg BSR
- #184
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 5.1%
- Avg brand age
- 80 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Iglu100%
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -15.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top iglu mouth ulcer treatment search terms
- iglu mouth ulcer treatment35K/yr
- igloo mouth ulcer13K/yr
- rinstead pastilles15K/yr
- mouth ulcer pastilles10K/yr
- rinstead pastilles for mouth ulcers9K/yr
- iglu mouth ulcer5K/yr
- iglu gel3K/yr
- iglu mouth ulcer gel2K/yr
- igloo mouth ulcer gel727/yr
- iglu mouth ulcer treatment paste637/yr
Top iglu mouth ulcer treatment products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Iglu Shield Non-Medicated Mouth Ulcer Treatment. Effective Barrier to Protect ulcers Relieving Pain and Soreness 10g
Iglu£5.684.6★537 rev
Iglu Sugar Free Pastilles. Soothing Relief for Mouth Ulcers and Sore Gums 24-count
Iglu£4.864.3★2,327 rev
Iglu Ultra Clear Mouth Ulcer Gel Pain Relief for Mouth Ulcers Promotes Healing 8 ml
Iglu£7.274.3★75 rev
Newest
by launch dateIglu Ultra Clear Mouth Ulcer Gel Pain Relief for Mouth Ulcers Promotes Healing 8 ml
Iglu£7.2775 rev
Iglu Shield Non-Medicated Mouth Ulcer Treatment. Effective Barrier to Protect ulcers Relieving Pain and Soreness 10g
Iglu£5.68537 rev
Iglu Sugar Free Pastilles. Soothing Relief for Mouth Ulcers and Sore Gums 24-count
Iglu£4.862,327 rev
Trending
90-day click momentumIglu Ultra Clear Mouth Ulcer Gel Pain Relief for Mouth Ulcers Promotes Healing 8 ml
Iglu£7.274.3★
Iglu Shield Non-Medicated Mouth Ulcer Treatment. Effective Barrier to Protect ulcers Relieving Pain and Soreness 10g
Iglu£5.684.6★
Iglu Sugar Free Pastilles. Soothing Relief for Mouth Ulcers and Sore Gums 24-count
Iglu£4.864.3★
What buyers say about iglu mouth ulcer treatment
What buyers praise and complain about, mined from review topics.What buyers love
“These are great, taste really nice and minty and work really well”
“Good for mouth ulcers value for the money”
“Helped to heal a major ulcer that I had for weeks”
“great value for money”
“Effective”
“No nasty taste either”
“Stick very well”
“This iglu shield has given instant relief”
“ease of use”
“Plus cant get in dentist for 3 weeks so apply twice daily now to keep pain. a lot less”
What buyers complain about
“Didn't work”
“Once applied it will seem to disintegrate within literal minutes exposing me to pain”
“a mild minty taste”
“my mouth didn't seem to be improving”
“Couldn't use”
“it is a thick paste that is gritty”
“Others have said it sticks when drinking and eating”
“Dissipates as soon as you eat or drink”
“Check side effects”
“started eating which irritated it”
Common questions
- Is iglu mouth ulcer treatment profitable to sell on Amazon United Kingdom?
- The niche generates £124K/yr across 3 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Skip it (37/100).
- How competitive is the iglu mouth ulcer treatment niche?
- 1 brands and 18 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in iglu mouth ulcer treatment?
- Top complaints mined from reviews: Functionality-Overall, Pain Relief-Overall, Taste-Overall. The return rate is 0.1%.
- When does demand for iglu mouth ulcer treatment peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the iglu mouth ulcer treatment niche?
- Listings span £4.86–£7.27; the average listing price is £5.94 (sweet spot $15–$100). The average incumbent carries 980 reviews — the moat a new listing must climb.