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Iglu Mouth Ulcer Treatment

Fail

The top 5 products take 100% of clicks, so Iglu Mouth Ulcer Treatment is a Fail.

Flapen Score
37
37 / 100
Ranks 1,848 of 2,035 Health & Personal Care niches · −11 vs the category median of 48
Market size
£124K/yr94K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
100%top-5 click share · 1 brands · 18 sellers

Flapen Score

Iglu Mouth Ulcer Treatment against its category

The dotted line is the Health & Personal Care average. Past it, Iglu Mouth Ulcer Treatment is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iglu Mouth Ulcer Treatment market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iglu Mouth Ulcer Treatment 94K times last year and spent an estimated £124K. One brand takes every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

22.3% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
22.3%
Market size, estimated
£124Ka year
Peak month
December1.3× the quietest month
Top search term
iglu mouth ulcer treatment35K searches a year

02 · Price

A sale here is worth £5.94.

Listings sell for £5.94 on average, from £4.86 to £7.27. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At £5.94 that is £18K to £24K a year per listing.

Average price
£5.94under the $15 to $100 sweet spot
Price range
£4.86–£7.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
3,000–4,000
Revenue per listing a year
£18K–£24K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #184 within Dental Care. It carries 980 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#184in Dental Care
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
980per listing
Listings tracked
3

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£25K£50K£74K£99K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Iglu100%

Demand

Iglu Mouth Ulcer Treatment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Iglu Mouth Ulcer Treatment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iglu mouth ulcer treatment35K/yr
  • igloo mouth ulcer13K/yr
  • rinstead pastilles15K/yr
  • mouth ulcer pastilles10K/yr
  • rinstead pastilles for mouth ulcers9K/yr
  • iglu mouth ulcer5K/yr
  • iglu gel3K/yr
  • iglu mouth ulcer gel2K/yr
  • igloo mouth ulcer gel727/yr
  • iglu mouth ulcer treatment paste637/yr

Reviews and returns

What reviews say buyers love and hate about Iglu Mouth Ulcer Treatment

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall12%−0.14

Didn't work

Not effective

No longer functions since the updated recipe

Pain Relief-Overall11%−0.10

Once applied it will seem to disintegrate within literal minutes exposing me to pain

They're just really painful

It did not take away any pain

Taste-Overall10%−0.03

a mild minty taste

Didn't like the taste at all

Strange taste

Oral Hygiene10%+1.14

my mouth didn't seem to be improving

and eating with thick minty glu in your mouth isnt great

Unfortunately, as with other similar products, the product does not remain in place for very long - understandable given it is in your mouth

Ease Of Use8%−0.05

Couldn't use

hard to apply

a bit tricky to use

Love

Quality-Overall17%+0.76

These are great, taste really nice and minty and work really well

Excellent product

Really good stuff

Oral Hygiene15%+1.14

Good for mouth ulcers value for the money

Great for mouth pain

I find these very good for soothing the mouth

Joint Pain9%+0.64

Helped to heal a major ulcer that I had for weeks

This works fabulous ulcer

This is great for protecting your sore mouth ulcers

Value For Money7%+0.44

great value for money

Good price

its worth it

Efficiency6%+0.29

Effective

Really worked well

Works

FAQ

Common Iglu Mouth Ulcer Treatment questions

Answered from the same tracked data.