Id Form Incontinence Pads

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £159K a year.

Searches, last 12 months

73K

Growth, 90 days vs prior 90

-1.2%

Conversion, latest week

10.4%

Market size, estimated

£159Ka year

Peak month

May1.9× the quietest month

Top search term

id form incontinence pads35K searches a year

Listings sell for £20.76 on average, from £8.11 to £57.43. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £20.76 that is £5K to £10K a year per listing.

Average price

£20.76inside the $15 to $100 sweet spot

Price range

£8.11–£57.43

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£5K–£10K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

6% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #117 within Intimate Hygiene. It carries 420 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

6%

Prime listings

61%

Out of stock, average day

8.9%

Average rank

#117in Intimate Hygiene

Average rating

4.41 starsAmazon United Kingdom average 4.36 stars

Average reviews

420per listing

Listings tracked

18

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

63 months