Icon Interdental Brushes
FailThe top 5 brands take 100% of clicks, so Icon Interdental Brushes is a Fail.
- Flapen Score
- 40 / 100Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 4840
- Market size
- £104K/yr87K searches / yr
- 90-day growth
- -10.0%search demand this quarter
- Competition
- 59%top-5 click share · 5 brands · 59 sellers
Flapen Score
Icon Interdental Brushes against its category
The dotted line is the Health & Personal Care average. Past it, Icon Interdental Brushes is stronger. Inside it, weaker.
Market
The Icon Interdental Brushes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Icon Interdental Brushes 87K times last year and spent an estimated £104K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.
01 · Demand
20.4% of searches ended in a purchase last week.
Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.
- Searches, last 12 months
- 87K
- Growth, 90 days vs prior 90
- -10.0%
- Conversion, latest week
- 20.4%
- Market size, estimated
- £104Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- optim interdental brushes30K searches a year
02 · Price
A sale here is worth £5.81.
Listings sell for £5.81 on average, from £3.69 to £7.43. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £5.81 that is £1K to £3K a year per listing.
- Average price
- £5.81under the $15 to $100 sweet spot
- Price range
- £3.69–£7.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #73 within Dental Care. It carries 603 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 100%
- Out of stock, average day
- 3.2%
- Average rank
- #73in Dental Care
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 603per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Icon Interdental Brushes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Stoddard Icon Blue Standard Interdental Brushes - 25 Per Pack
- Price
- £6.24
- Rating
- 4.6/5
- Reviews
- 555
- Age
- 4y ago

Stoddard Icon Red Standard Interdental Brushes - Pack of 25
- Price
- £6.42
- Rating
- 4.6/5
- Reviews
- 1,064
- Age
- 4y ago

25 Stoddard ICON Interdental Brushes
- Price
- £6.44
- Rating
- 4.6/5
- Reviews
- 364
- Age
- 5y ago

OPTIM Interdental Brushes Pack of 25 Green 0.8 mm Size 5
- Price
- £7.06
- Rating
- 4.6/5
- Reviews
- 1,393
- Age
- 7y ago

Stoddard Icon Green Standard Interdental Brushes - 25 Per Pack
- Price
- £6.34
- Rating
- 4.6/5
- Reviews
- 1,064
- Age
- 4y ago
Trending
90-day click momentum
Stoddard OPTIM Interdental Brushes Pack of 25 White 0.35 mm Size 00
- Price
- £7.43
- Rating
- 4.6/5
- Reviews
- 1,393
- Age
- 7y ago

OPTIM Interdental Brushes Pack of 25 Green 0.8 mm Size 5
- Price
- £7.06
- Rating
- 4.6/5
- Reviews
- 1,393
- Age
- 7y ago

Stoddard Icon Pink Standard Interdental Brushes - Pack of 25
- Price
- £6.03
- Rating
- 4.7/5
- Reviews
- 264
- Age
- 4y ago

Stoddard Icon Interdental Brush Blue - 25 Brush in one Pack
- Price
- £6.15
- Rating
- 4.6/5
- Reviews
- 159
- Age
- 11y ago

Stoddard 25 ICON Interdental Brushes. Value Pack. All with extendable Handles. Choose from Four Different Sizes Floss Toothpick Plaque Tartar Removal Oral Hygiene Dental Brush - Yellow 0.7 mm
- Price
- £6.44
- Rating
- 4.6/5
- Reviews
- 855
- Age
- 12y ago
Newest
by launch date
Optim Interdental Brush Blue 8 pack Size 3 0.6mm
- Price
- £3.72
- Rating
- 4.6/5
- Reviews
- 88
- Age
- 2y ago

OPTIM INTERDENTAL Brush Blister (8 Brushes) - Yellow (Size 4/0.7 MM)
- Price
- £3.72
- Rating
- 4.6/5
- Reviews
- 1,393
- Age
- 2y ago

Icon Optim Grey Standard 25 Interdental Brushes - Pack of 1
- Price
- £6.62
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 3y ago

Icon Optim Standard 6 Interdental Brushes Mixed Pack - Pack of 1
- Price
- £4.29
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 3y ago

Stoddard Icon Red Standard Interdental Brushes - Pack of 25
- Price
- £6.42
- Rating
- 4.6/5
- Reviews
- 1,064
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
59
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Stoddard Icon48%
- Stoddard33%
- ICON16%
- Interdental2%
- STODDARD1%
Demand
Icon Interdental Brushes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Icon Interdental Brushes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- optim interdental brushes30K/yr
- icon21K/yr
- stoddard interdental brushes11K/yr
- icon interdental brushes10K/yr
- stoddard4K/yr
- stoddard icon interdental brushes3K/yr
- optim4K/yr
- stoddard icon3K/yr
- icon optim interdental brushes3K/yr
Reviews and returns
What reviews say buyers love and hate about Icon Interdental Brushes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bigger than the TePe
The length of the brush heads are a little shorter than other brands previously purchased
they are a little shorter than other brands
Quite easy to break
just don't last very long
they snap off during use
OK. Cheaper to buy in bulk
Not the cheapest
not as good quality as orange ones
Average. Snap easily......not as good quality as orange ones
don't think they're the same quality
Flimsy
weak wire
Love
Durable tooth cleaning between teeth
Excellent for dental hygiene
Excellent for mouth cleanliness
Amazing quality
Good reliable product
Excellent product
Excellent value for money
Good price
Well worth the money
As advertised
Does the job
Exactly as described
Quite strong
Stronger than the all plastic ones as these have a metal flexible rod inside the plastic bristles
Stronger
Return
0.1% Return rate 77% Fixable by listing
Bigger than the TePe
The length of the brush heads are a little shorter than other brands previously purchased
they are a little shorter than other brands
Quite easy to break
just don't last very long
they snap off during use
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Icon Interdental Brushes questions
Answered from the same tracked data.









