icon interdental brushes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good603.1avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay£104K£104K/yr · 87K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Avg price
Bad£5.81avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.69–£7.43cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, icon interdental brushes is a £104K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
icon interdental brushes market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £87K–£116K
- units × avg price
- Conversion rate
- 20.4%
- Avg BSR
- #73
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 55%
- Out of stock
- 3.2%
- Avg brand age
- 41 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
59
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Stoddard Icon48%
- Stoddard33%
- ICON16%
- Interdental2%
- STODDARD1%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -10.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top icon interdental brushes search terms
- optim interdental brushes30K/yr
- icon21K/yr
- stoddard interdental brushes11K/yr
- icon interdental brushes10K/yr
- stoddard4K/yr
- stoddard icon interdental brushes3K/yr
- optim4K/yr
- stoddard icon3K/yr
- icon optim interdental brushes3K/yr
Top icon interdental brushes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stoddard Icon Blue Standard Interdental Brushes - 25 Per Pack
Stoddard Icon£6.244.6★555 rev
Stoddard Icon Red Standard Interdental Brushes - Pack of 25
Stoddard Icon£6.424.6★1,064 rev
25 Stoddard ICON Interdental Brushes
ICON£6.444.6★364 rev
OPTIM Interdental Brushes Pack of 25 Green 0.8 mm Size 5
Stoddard£7.064.6★1,393 rev
Stoddard Icon Green Standard Interdental Brushes - 25 Per Pack
Stoddard Icon£6.344.6★1,064 rev
Newest
by launch date
Optim Interdental Brush Blue 8 pack Size 3 0.6mm
Stoddard£3.7288 rev
OPTIM INTERDENTAL Brush Blister (8 Brushes) - Yellow (Size 4/0.7 MM)
Stoddard£3.721,393 rev
Icon Optim Grey Standard 25 Interdental Brushes - Pack of 1
Interdental£6.6262 rev
Icon Optim Standard 6 Interdental Brushes Mixed Pack - Pack of 1
Interdental£4.2924 rev
Stoddard Icon Red Standard Interdental Brushes - Pack of 25
Stoddard Icon£6.421,064 rev
Trending
90-day click momentum
Stoddard OPTIM Interdental Brushes Pack of 25 White 0.35 mm Size 00
Stoddard£7.434.6★
OPTIM Interdental Brushes Pack of 25 Green 0.8 mm Size 5
Stoddard£7.064.6★
Stoddard Icon Pink Standard Interdental Brushes - Pack of 25
Stoddard Icon£6.034.7★
Stoddard Icon Interdental Brush Blue - 25 Brush in one Pack
Stoddard£6.154.6★
Stoddard 25 ICON Interdental Brushes. Value Pack. All with extendable Handles. Choose from Four Different Sizes Floss Toothpick Plaque Tartar Removal Oral Hygiene Dental Brush - Yellow 0.7 mm
Stoddard£6.444.6★
What buyers say about icon interdental brushes
What buyers praise and complain about, mined from review topics.What buyers love
“Durable tooth cleaning between teeth”
“Amazing quality”
“Excellent value for money”
“As advertised”
“Quite strong”
“the brushes seem much more durable too”
“True size”
“Cleans Teeth”
“Does the job”
“easy to use”
What buyers complain about
“Bigger than the TePe”
“Quite easy to break”
“OK. Cheaper to buy in bulk”
“not as good quality as orange ones”
“Flimsy”
“sometimes can get stuck”
“Not as described”
“Who wants to put something in your mouth that's been dropped on the floor because the packet split”
“unlike some that sometimes give you just the one holder that ends up getting dirty”
Top return reasons
Common questions
- Is icon interdental brushes profitable to sell on Amazon United Kingdom?
- The niche generates £104K/yr across 20 tracked products. 90-day search growth is -10.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the icon interdental brushes niche?
- 5 brands and 59 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in icon interdental brushes?
- Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 0.1%.
- When does demand for icon interdental brushes peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the icon interdental brushes niche?
- Listings span £3.69–£7.43; the average listing price is £5.81 (sweet spot $15–$100). The average incumbent carries 603 reviews — the moat a new listing must climb.