How competitive is the Icon Interdental Brushes niche on Amazon United Kingdom?

5 brands and 59 sellers compete in Icon Interdental Brushes on Amazon United Kingdom. The top 5 Icon Interdental Brushes products take 59% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Icon Interdental Brushes?

Icon Interdental Brushes buyers on Amazon United Kingdom complain most about Size-Overall, Durability, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Icon Interdental Brushes niche?

Icon Interdental Brushes sells for £5.81 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.69–£7.43. The average incumbent carries 603 reviews — the moat a new listing must climb.

Icon Interdental Brushes

brand-locked demand (top 5 brands take 100% of clicks) — Icon Interdental Brushes doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Icon Interdental Brushes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Icon Interdental Brushes is a £104K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Icon Interdental Brushes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.0% over the last 90 days and 20.4% of searches end in a purchase.

£104K

revenue / yr

Units sold / yr20K

Search volume / yr-10.0%87K

Conversion rate20.4%

Avg price£5.81

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 59

Top-5 product click share59%

Open market0%

Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Top Icon Interdental Brushes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Stoddard Icon Blue Standard Interdental Brushes - 25 Per Pack

Price: £6.24
Rating: 4.6/5
Reviews: 555
Age: 4y ago

Stoddard Icon Red Standard Interdental Brushes - Pack of 25

Price: £6.42
Rating: 4.6/5
Reviews: 1,064
Age: 4y ago

25 Stoddard ICON Interdental Brushes

Price: £6.44
Rating: 4.6/5
Reviews: 364
Age: 5y ago

OPTIM Interdental Brushes Pack of 25 Green 0.8 mm Size 5

Price: £7.06
Rating: 4.6/5
Reviews: 1,393
Age: 7y ago

Stoddard Icon Green Standard Interdental Brushes - 25 Per Pack

Price: £6.34
Rating: 4.6/5
Reviews: 1,064
Age: 4y ago

Newest

by launch date

Optim Interdental Brush Blue 8 pack Size 3 0.6mm

Price: £3.72
Rating: 4.6/5
Reviews: 88
Age: 2y ago

OPTIM INTERDENTAL Brush Blister (8 Brushes) - Yellow (Size 4/0.7 MM)

Price: £3.72
Rating: 4.6/5
Reviews: 1,393
Age: 2y ago

Icon Optim Grey Standard 25 Interdental Brushes - Pack of 1

Price: £6.62
Rating: 4.6/5
Reviews: 62
Age: 3y ago

Icon Optim Standard 6 Interdental Brushes Mixed Pack - Pack of 1

Price: £4.29
Rating: 4.5/5
Reviews: 24
Age: 3y ago

Stoddard Icon Red Standard Interdental Brushes - Pack of 25

Price: £6.42
Rating: 4.6/5
Reviews: 1,064
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

Stoddard Icon48%
Stoddard33%
ICON16%
Interdental2%
STODDARD1%

Icon Interdental Brushes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume87KCVR20.4%Products20Brands5Top 5 Brands100%OOS Rate3.2%Rating4.6★Reviews603Avg BSR#73

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Icon Interdental Brushes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

optim interdental brushes30K/yr +6.2%23.7% conv.
icon21K/yr -24.1%2.1% conv.
stoddard interdental brushes11K/yr -14.6%20.7% conv.
icon interdental brushes10K/yr -32.4%17.4% conv.
stoddard4K/yr +39.4%14.9% conv.
stoddard icon interdental brushes3K/yr -4.9%18.5% conv.
optim4K/yr -7.8%19.4% conv.
stoddard icon3K/yr -34.9%21.1% conv.
icon optim interdental brushes3K/yr -23.5%13.7% conv.

What reviews say buyers love and hate about Icon Interdental Brushes

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Oral Hygiene26%

“Durable tooth cleaning between teeth”

Quality-Overall25%

“Amazing quality”

Value For Money16%

“Excellent value for money”

Advertised Vs Actual Product6%

“As advertised”

Strength5%

“Quite strong”

What buyers complain about

79% of reviews

Size-Overall16%

“Bigger than the TePe”

Durability14%

“Quite easy to break”

Value For Money12%

“OK. Cheaper to buy in bulk”

Quality-Overall11%

“not as good quality as orange ones”

Strength9%

“Flimsy”

Icon Interdental Brushes return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

77%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

67%

2Color

3Adhesion/Stickiness

4Smell

5Durability

Common Icon Interdental Brushes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Icon Interdental Brushes 40/100 on Amazon United Kingdom — Skip it. The niche generates £104K/yr across 20 tracked products. Search demand moved -10.0% over the last 90 days.