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Icon Interdental Brushes

Fail

The top 5 brands take 100% of clicks, so Icon Interdental Brushes is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£104K/yr87K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
59%top-5 click share · 5 brands · 59 sellers

Flapen Score

Icon Interdental Brushes against its category

The dotted line is the Health & Personal Care average. Past it, Icon Interdental Brushes is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Icon Interdental Brushes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Icon Interdental Brushes 87K times last year and spent an estimated £104K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

20.4% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
20.4%
Market size, estimated
£104Ka year
Peak month
May1.7× the quietest month
Top search term
optim interdental brushes30K searches a year

02 · Price

A sale here is worth £5.81.

Listings sell for £5.81 on average, from £3.69 to £7.43. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £5.81 that is £1K to £3K a year per listing.

Average price
£5.81under the $15 to $100 sweet spot
Price range
£3.69–£7.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #73 within Dental Care. It carries 603 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#73in Dental Care
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
603per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Icon Interdental Brushes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

59

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Stoddard Icon48%
  • Stoddard33%
  • ICON16%
  • Interdental2%
  • STODDARD1%

Demand

Icon Interdental Brushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Icon Interdental Brushes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • optim interdental brushes30K/yr
  • icon21K/yr
  • stoddard interdental brushes11K/yr
  • icon interdental brushes10K/yr
  • stoddard4K/yr
  • stoddard icon interdental brushes3K/yr
  • optim4K/yr
  • stoddard icon3K/yr
  • icon optim interdental brushes3K/yr

Reviews and returns

What reviews say buyers love and hate about Icon Interdental Brushes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.07

Bigger than the TePe

The length of the brush heads are a little shorter than other brands previously purchased

they are a little shorter than other brands

Durability14%−0.09

Quite easy to break

just don't last very long

they snap off during use

Value For Money12%+0.86

OK. Cheaper to buy in bulk

Not the cheapest

Quality-Overall11%+2.12

not as good quality as orange ones

Average. Snap easily......not as good quality as orange ones

don't think they're the same quality

Strength9%−0.05

Flimsy

weak wire

Love

Oral Hygiene26%+0.31

Durable tooth cleaning between teeth

Excellent for dental hygiene

Excellent for mouth cleanliness

Quality-Overall25%+2.12

Amazing quality

Good reliable product

Excellent product

Value For Money16%+0.86

Excellent value for money

Good price

Well worth the money

Advertised Vs Actual Product6%−0.01

As advertised

Does the job

Exactly as described

Strength5%−0.05

Quite strong

Stronger than the all plastic ones as these have a metal flexible rod inside the plastic bristles

Stronger

Return

0.1% Return rate 77% Fixable by listing

Size-Overall67%▃██▇▄▆

Bigger than the TePe

The length of the brush heads are a little shorter than other brands previously purchased

they are a little shorter than other brands

Color7%▁▁▁▁▄█
Adhesion/Stickiness3%
Smell3%▁▁▁█▁▁
Durability3%▁▁▁▁█▁

Quite easy to break

just don't last very long

they snap off during use

FAQ

Common Icon Interdental Brushes questions

Answered from the same tracked data.