Is ichthammol ointment profitable to sell on Amazon United Kingdom?

The niche generates £422K/yr across 5 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (40/100).

How competitive is the ichthammol ointment niche?

4 brands and 43 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ichthammol ointment?

Top complaints mined from reviews: Thickness, Adhesion/Stickiness, Moist/Dry. The return rate is 0.1%.

When does demand for ichthammol ointment peak?

Demand peaks in Aug; the busiest month runs 1.7× the quietest.

What does it cost to enter the ichthammol ointment niche?

Listings span £4.55–£8.52; the average listing price is £6.23 (sweet spot $15–$100). The average incumbent carries 1,538 reviews — the moat a new listing must climb.

ichthammol ointment

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible27.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Good£422K

£422K/yr · 249K searches

Review moat

Okay1,538

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.5%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.23

avg listing price — sweet spot $15–$100

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£4.55–£8.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, ichthammol ointment is a £422K/yr Amazon United Kingdom market (249K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 40/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

ichthammol ointment market data

Units sold / yr: 50K–60K; avg 6,000–8,000/product
Revenue / yr: £312K–£374K; units × avg price
Conversion rate: 27.3%
Avg BSR: #43
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 168 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Care73%
Storm Patrol12%
Wilosc8%
BELL'S7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.7×

Open Trend

Top ichthammol ointment search terms

magnesium sulphate paste112K/yr +1.9%30.7% conv.
magnesium sulphate29K/yr -12.4%15.4% conv.
ichthammol ointment17K/yr -6.9%2.6% conv.
magnesium paste13K/yr -4.2%27.0% conv.
drawing ointment12K/yr +8.6%15.8% conv.
drawing salve12K/yr -23.9%6.5% conv.
magnesium sulphate paste drawing ointment8K/yr -4.4%28.8% conv.
magnesium sulfate paste8K/yr +13.5%27.3% conv.
drawing out cream for splinters7K/yr +34.7%16.3% conv.
drawing ointment for splinters3K/yr +47.1%18.7% conv.

All search terms

Top ichthammol ointment products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Care Magnesium Sulphate Paste 50g Drawing Ointment for Inflammatory Conditions

Care£4.554.6★5,863 rev

Magnesium Sulphate Paste 50g with 5 x Sterile Wound Dressings | Drawing Ointment for Boils Splinters & Insect Bites | Soothing & Fast-Acting Relief |

Wilosc£8.524.4★69 rev

S+P PHENOL-FREE Magnesium Sulphate Paste 50g Bundle + 10 Waterproof Dressings Deep Powerful Drawing Paste with PCMX No Phenol Sting or Burn!

Storm Patrol£6.944.4★13 rev

Magnesium Sulphate Paste 50g Drawing Ointment by BELLS

BELL'S£5.594.5★1,358 rev

S+P Magnesium Sulphate Drawing Paste 50g Phenol-Free Targeted Skin Impurity Remover Gentle Osmotic Action for Clogged Pores Advanced Non-Sting Formula with PCMX

Storm Patrol£5.534.5★387 rev

Newest

by launch date

S+P PHENOL-FREE Magnesium Sulphate Paste 50g Bundle + 10 Waterproof Dressings Deep Powerful Drawing Paste with PCMX No Phenol Sting or Burn!

Storm Patrol£6.9413 rev

4mo ago

Magnesium Sulphate Paste 50g with 5 x Sterile Wound Dressings | Drawing Ointment for Boils Splinters & Insect Bites | Soothing & Fast-Acting Relief |

Wilosc£8.5269 rev

8mo ago

S+P Magnesium Sulphate Drawing Paste 50g Phenol-Free Targeted Skin Impurity Remover Gentle Osmotic Action for Clogged Pores Advanced Non-Sting Formula with PCMX

Storm Patrol£5.53387 rev

1y ago

Magnesium Sulphate Paste 50g Drawing Ointment by BELLS

BELL'S£5.591,358 rev

9y ago

Care Magnesium Sulphate Paste 50g Drawing Ointment for Inflammatory Conditions

Care£4.555,863 rev

16y ago

What buyers say about ichthammol ointment

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Good quality”

Advertised Vs Actual Product17%

“Does the job”

Efficiency12%

“Works well”

Value For Money10%

“Well worth it”

Ease Of Use8%

“Easy to use”

Allergies4%

“no irritation”

Ease Of Cleaning2%

“Its messy so its best to put it on the lint bit of a plaster”

Disinfection2%

“Perfect for drawing out infection or splinters”

Dosage2%

“Very good easy to take nice size tablet”

Inflammation2%

“eliminating the inflamation”

What buyers complain about

Thickness14%

“Too thick to spread on wound spot”

Adhesion/Stickiness10%

“dries oddly sticky”

Moist/Dry8%

“Can't return it as it is just a dry mess”

Size-Overall8%

“It's a small container”

Functionality-Overall7%

“Didn't help me😟 I'm afraid this did nothing despite mixing It properly”

Allergies7%

“Had an ingrown hair on my beard line that resulted in a small hard bump under the skin”

Skin Health6%

“I had acne bumps under the skin that never came to a head even weeks after first appearing”

Instructions/User Manual/Troubleshooting6%

“instructions to find out the product was out of date”

Mixing/Blending3%

“I'm afraid this did nothing despite mixing It properly”

Value For Money3%

“hence it was not at all worth buying”

Top return reasons

Functionality-Overall36%

Leak-Proof14%

Mixing/Blending14%

Adhesion/Stickiness14%

Value For Money14%

Quality-Overall7%

Common questions

Is ichthammol ointment profitable to sell on Amazon United Kingdom?: The niche generates £422K/yr across 5 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (40/100).
How competitive is the ichthammol ointment niche?: 4 brands and 43 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in ichthammol ointment?: Top complaints mined from reviews: Thickness, Adhesion/Stickiness, Moist/Dry. The return rate is 0.1%.
When does demand for ichthammol ointment peak?: Demand peaks in Aug; the busiest month runs 1.7× the quietest.
What does it cost to enter the ichthammol ointment niche?: Listings span £4.55–£8.52; the average listing price is £6.23 (sweet spot $15–$100). The average incumbent carries 1,538 reviews — the moat a new listing must climb.