Ichthammol Ointment

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 27.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £422K a year.

Searches, last 12 months

249K

Growth, 90 days vs prior 90

-2.5%

Conversion, latest week

27.3%

Market size, estimated

£422Ka year

Peak month

August1.7× the quietest month

Top search term

magnesium sulphate paste112K searches a year

Listings sell for £6.23 on average, from £4.55 to £8.52. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 6,000 to 8,000 of them. At £6.23 that is £37K to £50K a year per listing.

Average price

£6.23under the $15 to $100 sweet spot

Price range

£4.55–£8.52

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

6,000–8,000

Revenue per listing a year

£37K–£50K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Over-the-Counter Medication. It carries 1,538 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#43in Over-the-Counter Medication

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,538per listing

Listings tracked

5

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

59 months