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Ichthammol Ointment

Fail

The top 5 products take 100% of clicks, so Ichthammol Ointment is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£422K/yr249K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
100%top-5 click share · 4 brands · 43 sellers

Flapen Score

Ichthammol Ointment against its category

The dotted line is the Health & Personal Care average. Past it, Ichthammol Ointment is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ichthammol Ointment market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ichthammol Ointment 249K times last year and spent an estimated £422K. All 4 brands take every click. Demand peaks in Aug. Flapen scores it 40 out of 100, a Fail.

01 · Demand

27.3% of searches ended in a purchase last week.

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 27.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £422K a year.

Searches, last 12 months
249K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
27.3%
Market size, estimated
£422Ka year
Peak month
August1.7× the quietest month
Top search term
magnesium sulphate paste112K searches a year

02 · Price

A sale here is worth £6.23.

Listings sell for £6.23 on average, from £4.55 to £8.52. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 6,000 to 8,000 of them. At £6.23 that is £37K to £50K a year per listing.

Average price
£6.23under the $15 to $100 sweet spot
Price range
£4.55–£8.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
6,000–8,000
Revenue per listing a year
£37K–£50K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Over-the-Counter Medication. It carries 1,538 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#43in Over-the-Counter Medication
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,538per listing
Listings tracked
5

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Ichthammol Ointment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£84K£169K£253K£338K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

43

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Care73%
  • Storm Patrol12%
  • Wilosc8%
  • BELL'S7%

Demand

Ichthammol Ointment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Ichthammol Ointment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnesium sulphate paste112K/yr
  • magnesium sulphate29K/yr
  • ichthammol ointment17K/yr
  • magnesium paste13K/yr
  • drawing ointment12K/yr
  • drawing salve12K/yr
  • magnesium sulphate paste drawing ointment8K/yr
  • magnesium sulfate paste8K/yr
  • drawing out cream for splinters7K/yr
  • drawing ointment for splinters3K/yr

Reviews and returns

What reviews say buyers love and hate about Ichthammol Ointment

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness14%−0.05

Too thick to spread on wound spot

However it is far too thick

Strong paste could be thinner

Adhesion/Stickiness10%−0.08

dries oddly sticky

This is very sticky

try to keep the tub up right as the cream is very sticky

Moist/Dry8%−0.06

Can't return it as it is just a dry mess

dries oddly sticky

Size-Overall8%+0.20

It's a small container

It is a small pot

Small Tub

Functionality-Overall7%−0.03

Didn't help me😟 I'm afraid this did nothing despite mixing It properly

unfortunately it didn't work

It may not work quickly

Love

Quality-Overall25%+1.25

Good quality

is very reliable

Great product

Advertised Vs Actual Product17%+0.50

Does the job

Does exactly what it says it does

As described

Efficiency12%+0.87

Works well

As always it worked really quickly

Worked

Value For Money10%+0.43

Well worth it

Great value

Good value

Ease Of Use8%

Easy to use

very usefull especially for getting splinters out

Useful

Return

0.1% Return rate 0% Fixable by listing

Functionality-Overall36%█▁▃▁▁▁

Didn't help me😟 I'm afraid this did nothing despite mixing It properly

unfortunately it didn't work

It may not work quickly

Leak-Proof14%█▁▁▁▁▁
Mixing/Blending14%▁▁█▁▁▁

I'm afraid this did nothing despite mixing It properly

Adhesion/Stickiness14%▁▁▁█▁▁

dries oddly sticky

This is very sticky

try to keep the tub up right as the cream is very sticky

Value For Money14%▁▁█▁▁▁

hence it was not at all worth buying

FAQ

Common Ichthammol Ointment questions

Answered from the same tracked data.