Is ice bag profitable to sell on Amazon United Kingdom?

The niche generates £32K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +132.1%. Flapen's verdict: Worth a look (51/100).

How competitive is the ice bag niche?

18 brands and 26 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 77% of demand.

What does it cost to enter the ice bag niche?

Listings span £3.08–£12.94; the average listing price is £6.86 (sweet spot $15–$100). The average incumbent carries 2,313 reviews — the moat a new listing must climb.

ice bag

Worth a look

Shows low returns (0.5%), but prices mostly outside the sweet spot ($3.08–$12.94) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Growth

Incredible+132.1%

90-day search growth — must beat 0% to launch

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,313.24

avg incumbent reviews — the moat a new listing must climb

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£6.86

avg listing price — sweet spot $15–$100

Market size

Bad£32K

£32K/yr · 59K searches

Price range

Bad£3.08–£12.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, ice bag is a £32K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

ice bag market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: £27K–£34K; units × avg price
Conversion rate: 7.9%
Avg BSR: #181
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 37 months
Avg seller age: 192 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

68%

Top 20: 99%

Open market

21%

Koolpak30%
BICAREE26%
kuou9%
Vsport9%
Govvay3%
Medcosa3%

Top ice bag search terms

ice bag37K/yr +172.8%4.9% conv.
ice bags for injuries14K/yr +64.8%8.3% conv.
ice pack bag5K/yr +116.3%7.0% conv.
ice bag for injuries3K/yr +88.6%9.3% conv.

All search terms

Top ice bag products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Koolpak Sports Reusable Cold Compress Ice Bag - 28 x 7cm (Large) Ice Bag for Injuries Knee Foot Joint Pain Relief Sports Injury Cooling Pack Cold Therapy Bags for Sprains Strains Bruising Aid

Koolpak£4.454.5★4,669 rev

BICAREE Ice Pack for Injuries Reusable Ice Bags Hot Water Bag for Hot & Cold Therapy and Pain Relief with Cover No-Leak Elastic Breathable Ice Bag Size 9 Blue

BICAREE£6.184.6★14,880 rev

3 Pack Ice Bag Reusable First Aid Ice Packs Hot and Cold Reusable Ice Bag First Aid Packs Relief and Reduce Sports Injuries Deep Blue(11+9+6)

kuou£9.084.5★1,440 rev

Vsport Ice Bag for Injuries Reusable Ice Cold Pack Hot Water Bag Hot & Cold Therapy and Pain Relief First Aid Therapy Packs Relief and Reduce Sports Injuries 3 Pack (6/9/11)

Vsport£10.674.6★1,162 rev

Koolpak Sports Reusable Cold Compress Ice Bag - 17 x 7cm (Small)

Koolpak£3.344.5★4,669 rev

Newest

by launch date

Lanjue 9in Ice Bag Reusable First Aid Ice Packs Hot and Cold Reusable Ice Bag First Aid Packs Relief and Reduce Sports Injuries Deep Blue

Lanjue£6.0730 rev

4mo ago

Ice Bags for Injuries Hot and Cold Pack with Three Cartoon Designs Reusable Ice Bag for Pain Relief Hot Water Bag for Back Pain Compact 14.5 x 14.5 cm Size

KxrTpx£9.112 rev

4mo ago

Ice Bags for Injuries Reusable First Aid Ice Packs Hot Water Bag with Cover No-Leak First Aid Hot & Cold Therapy Packs Relief and Reduce Sports Injuries F4-BRSD (Blue)

FACHOI£3.826 rev

7mo ago

36 Pack Ice Cube Freezer Bags Makes Over 900 Ice Cubes | 3 X 12 Pack Ice Cube Maker Bags

ABL Supplies£7.6485 rev

1y ago

15PCS Ice Bags with Drawstring Reusable Ice Cube Bags Ice Bags for Ice Cubes Ice Cube Bags for Freezer 10 Pack 8 Pound + 5 Pack 10 Pound Ice Bags for Home Bar and Event Use

ZKFSIE£6.4913 rev