Hyrox
MaybeAn estimated 0.2% of orders come back. But demand is soft, at -12.1% this quarter, so Hyrox is a Maybe.
- Flapen Score
- 55 / 100Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 4855
- Market size
- £114K/yr115K searches / yr
- 90-day growth
- -12.1%search demand this quarter
- Competition
- 47%top-5 click share · 11 brands · 40 sellers
Flapen Score
Hyrox against its category
The dotted line is the Health & Personal Care average. Past it, Hyrox is stronger. Inside it, weaker.
Market
The Hyrox market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hyrox 115K times last year and spent an estimated £114K. The top 5 brands take 90% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.
- Searches, last 12 months
- 115K
- Growth, 90 days vs prior 90
- -12.1%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £114Ka year
- Top search term
- hyrox51K searches a year
02 · Price
A sale here is worth £20.41.
Listings sell for £20.41 on average, from £3.37 to £42.49. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £20.41 that is £5K to £10K a year per listing.
- Average price
- £20.41inside the $15 to $100 sweet spot
- Price range
- £3.37–£42.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£10K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #399 within Diet & Nutrition. It carries 163 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 69%
- Out of stock, average day
- 2.6%
- Average rank
- #399in Diet & Nutrition
- Average rating
- 4.22 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 163per listing
- Listings tracked
- 29
04 · Newcomers
2 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 16
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Hyrox products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Myprotein PRO x HYROX The Electro | Advanced Electrolyte Watermelon Hydration Powder | 650mg Sodium & 300mg Potassium | Supports Hydration Muscle Function & Recovery | Vegan-Friendly | 30 Servings
- Price
- £13.30
- Rating
- 4.5/5
- Reviews
- 124
- Age
- 1y ago

Myprotein PRO x HYROX THE Electro | Advanced Electrolyte Orange Hydration Powder | 650mg Sodium & 300mg Potassium | Supports Hydration Muscle Function & Recovery | Vegan-Friendly | 30 Servings
- Price
- £14.61
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 1y ago

Myprotein Impact Hydrate Electrolyte Powder | Raspberry Lemonade - Zero Sugar Hydration Drink Mix with Sodium Potassium Magnesium | Supports Muscle Function & Electrolyte Balance | 40 Servings Per Tub
- Price
- £14.91
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 11mo ago

Grip Gloves for Hyrox | Men & Women | Ski Erg Sled Pull Farmers Carry
- Price
- £35.23
- Rating
- 3.8/5
- Reviews
- 32
- Age
- 8mo ago

Grip Gloves for Hyrox | Men & Women | Ski Erg Sled Pull Farmers Carry
- Price
- £37.50
- Rating
- 3.8/5
- Reviews
- 32
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Grip Gloves for Hyrox | Men & Women | Ski Erg Sled Pull Farmers Carry
- Price
- £34.67
- Rating
- 3.8/5
- Reviews
- 32
- Age
- 8mo ago

Grip Gloves for Hyrox | Men & Women | Ski Erg Sled Pull Farmers Carry
- Price
- £35.32
- Rating
- 3.8/5
- Reviews
- 32
- Age
- 8mo ago

Grip Gloves for Hyrox | Men & Women | Ski Erg Sled Pull Farmers Carry
- Price
- £35.23
- Rating
- 3.8/5
- Reviews
- 32
- Age
- 8mo ago

Grip Gloves for Hyrox | Men & Women | Ski Erg Sled Pull Farmers Carry
- Price
- £35.49
- Rating
- 3.8/5
- Reviews
- 32
- Age
- 8mo ago

Mens Gym Hooded Tank Top Mesh Muscle Vest Bodybuilding Sleeveless Hoodie Workout Training Stringer Quick Dry Fitness Apparel for Weightlifting Running High Breathability Athletic Gear Gray L
- Price
- £11.38
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 6mo ago
Newest
by launch date
Mens Gym Hooded Tank Top Mesh Muscle Vest Bodybuilding Sleeveless Hoodie Workout Training Stringer Quick Dry Fitness Apparel for Weightlifting Running High Breathability Athletic Gear Gray L
- Price
- £11.38
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 6mo ago

Myprotein MP Mens Woven Training 7 Shorts Black | Regular Fit Workout Shorts with Woven Fabric & Mesh Pockets - M
- Price
- £19.67
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Grip Gloves for Hyrox | Men & Women | Ski Erg Sled Pull Farmers Carry
- Price
- £35.23
- Rating
- 3.8/5
- Reviews
- 32
- Age
- 8mo ago

Grip Gloves for Hyrox | Men & Women | Ski Erg Sled Pull Farmers Carry
- Price
- £37.50
- Rating
- 3.8/5
- Reviews
- 32
- Age
- 8mo ago

Grip Gloves for Hyrox | Men & Women | Ski Erg Sled Pull Farmers Carry
- Price
- £39.37
- Rating
- 3.8/5
- Reviews
- 32
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
40
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 90%
Open market
7%
- Myprotein45%
- The Rox Guys30%
- Rane Sports6%
- Puresport5%
- BROKIG4%
- Old English Company3%
- Open — no brand owns it (5 brands, 7%)
Demand
Hyrox search demand
Weekly searches over the year. Pick a range.
Search terms
Top Hyrox search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hyrox51K/yr
- hyrox gifts34K/yr
- my protein electrolyte7K/yr
- hyrox electrolytes9K/yr
- myprotein electrolytes6K/yr
- electrolytes myprotein4K/yr
- my protein electrolytes powder5K/yr
Reviews and returns
What reviews say buyers love and hate about Hyrox
We read the reviews and the return reasons for every product selling here.
“strange after taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hyrox questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









