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Hyrox

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -12.1% this quarter, so Hyrox is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 48
Market size
£114K/yr115K searches / yr
90-day growth
-12.1%search demand this quarter
Competition
47%top-5 click share · 11 brands · 40 sellers

Flapen Score

Hyrox against its category

The dotted line is the Health & Personal Care average. Past it, Hyrox is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hyrox market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hyrox 115K times last year and spent an estimated £114K. The top 5 brands take 90% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-12.1%
Conversion, latest week
4.8%
Market size, estimated
£114Ka year
Top search term
hyrox51K searches a year

02 · Price

A sale here is worth £20.41.

Listings sell for £20.41 on average, from £3.37 to £42.49. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £20.41 that is £5K to £10K a year per listing.

Average price
£20.41inside the $15 to $100 sweet spot
Price range
£3.37–£42.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #399 within Diet & Nutrition. It carries 163 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
69%
Out of stock, average day
2.6%
Average rank
#399in Diet & Nutrition
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
163per listing
Listings tracked
29

04 · Newcomers

2 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Hyrox products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

40

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 90%

Open market

7%

  • Myprotein45%
  • The Rox Guys30%
  • Rane Sports6%
  • Puresport5%
  • BROKIG4%
  • Old English Company3%
  • Open — no brand owns it (5 brands, 7%)

Demand

Hyrox search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Hyrox search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hyrox51K/yr
  • hyrox gifts34K/yr
  • my protein electrolyte7K/yr
  • hyrox electrolytes9K/yr
  • myprotein electrolytes6K/yr
  • electrolytes myprotein4K/yr
  • my protein electrolytes powder5K/yr

Reviews and returns

What reviews say buyers love and hate about Hyrox

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Taste-Overall”
28%of negative reviews mention “Taste-Overall”
0.2%of orders come back
“strange after taste”
A buyer, on “Taste-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Hyrox questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data