How competitive is the Hyrox niche on Amazon United Kingdom?

11 brands and 40 sellers compete in Hyrox on Amazon United Kingdom. The top 5 Hyrox products take 47% of clicks and its top 5 brands hold 90% of demand.

What does it cost to enter the Hyrox niche?

Hyrox sells for £20.41 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £3.37–£42.49. The average incumbent carries 163 reviews — the moat a new listing must climb.

Hyrox

Hyrox shows low returns (0.2%), but soft demand (-12.1% this quarter) keeps it on the watch list.

Signals Low Review Barrier Out of Stock

Flapen Score

Worth a look

This niche Category average

Is Hyrox profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hyrox is a £114K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 55/100.

Hyrox: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -12.1% over the last 90 days and 4.8% of searches end in a purchase.

£114K

revenue / yr

Units sold / yr5K

Search volume / yr-12.1%115K

Conversion rate4.8%

Avg price£20.41

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers11 · 40

Top-5 product click share47%

Open market10%

Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 29 products

Top Hyrox products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Myprotein PRO x HYROX The Electro | Advanced Electrolyte Watermelon Hydration Powder | 650mg Sodium & 300mg Potassium | Supports Hydration Muscle Function & Recovery | Vegan-Friendly | 30 Servings

Price: £13.30
Rating: 4.5/5
Reviews: 124
Age: 1y ago

Myprotein PRO x HYROX THE Electro | Advanced Electrolyte Orange Hydration Powder | 650mg Sodium & 300mg Potassium | Supports Hydration Muscle Function & Recovery | Vegan-Friendly | 30 Servings

Price: £14.61
Rating: 4.3/5
Reviews: 28
Age: 1y ago

Myprotein Impact Hydrate Electrolyte Powder | Raspberry Lemonade - Zero Sugar Hydration Drink Mix with Sodium Potassium Magnesium | Supports Muscle Function & Electrolyte Balance | 40 Servings Per Tub

Price: £14.91
Rating: 4.7/5
Reviews: 27
Age: 11mo ago

Grip Gloves for Hyrox | Men & Women | Ski Erg Sled Pull Farmers Carry

Price: £35.23
Rating: 3.8/5
Reviews: 32
Age: 8mo ago

Grip Gloves for Hyrox | Men & Women | Ski Erg Sled Pull Farmers Carry

Price: £37.50
Rating: 3.8/5
Reviews: 32
Age: 8mo ago

Newest

by launch date

Mens Gym Hooded Tank Top Mesh Muscle Vest Bodybuilding Sleeveless Hoodie Workout Training Stringer Quick Dry Fitness Apparel for Weightlifting Running High Breathability Athletic Gear Gray L

Price: £11.38
Rating: 4.3/5
Reviews: 37
Age: 6mo ago

Myprotein MP Mens Woven Training 7 Shorts Black | Regular Fit Workout Shorts with Woven Fabric & Mesh Pockets - M

Price: £19.67
Rating: 5.0/5
Reviews: 2
Age: 6mo ago

Grip Gloves for Hyrox | Men & Women | Ski Erg Sled Pull Farmers Carry

Price: £35.23
Rating: 3.8/5
Reviews: 32
Age: 8mo ago

Grip Gloves for Hyrox | Men & Women | Ski Erg Sled Pull Farmers Carry

Price: £37.50
Rating: 3.8/5
Reviews: 32
Age: 8mo ago

Grip Gloves for Hyrox | Men & Women | Ski Erg Sled Pull Farmers Carry

Price: £39.37
Rating: 3.8/5
Reviews: 32
Age: 8mo ago

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

Myprotein45%
The Rox Guys30%
Rane Sports6%
Puresport5%
BROKIG4%
Old English Company3%
Open — no brand owns it (5 brands, 7%)

Hyrox demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume115KCVR4.8%Products29Brands11Top 5 Brands90%OOS Rate2.6%Rating4.2★Reviews163Avg BSR#399

Top Hyrox search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hyrox51K/yr -19.4%1.1% conv.
hyrox gifts34K/yr -9.5%0.7% conv.
my protein electrolyte7K/yr +35.3%5.1% conv.
hyrox electrolytes9K/yr -15.6%10.7% conv.
myprotein electrolytes6K/yr -2.7%6.3% conv.
electrolytes myprotein4K/yr -4.7%5.7% conv.
my protein electrolytes powder5K/yr -41.3%6.5% conv.

What reviews say buyers love and hate about Hyrox

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews

Taste-Overall26%

“Amazing taste”

Value For Money9%

“Value for money”

Flavor8%

“Amazing strawberry flavour yumyum”

Quality-Overall7%

“Good quality, comfortable running socks”

Solubility5%

“easily dissolves”

What buyers complain about

68% of reviews

Taste-Overall28%

“strange after taste”

Flavor8%

“The only negative I have for this is the taste - It's a fairly artificial berry flavour which I can get over”

Solubility8%

“This rubbish doesnt dissolve”

Salt Content7%

“Doesnt taste like salt like the other brand I bought”

Value For Money4%

“Very upsetting for the price”

Hyrox return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

82%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

45%

2Color

11%

3Stitch/Finish/Polish

4Material Quality

5Chest Fit

Common Hyrox questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hyrox 55/100 on Amazon United Kingdom — Worth a look. The niche generates £114K/yr across 29 tracked products. 2 of 16 products launched in the last 360 days are still selling. Search demand moved -12.1% over the last 90 days.

Hyrox buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Solubility, the themes mined from the niche's reviews. Its return rate is 0.2%.