hyrox
Worth a lookShows low returns (0.2%), but soft demand (-12.1% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great162.72avg incumbent reviews — the moat a new listing must climb
Avg price
Great£20.41avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good£3.37–£42.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Market size
Okay£114K£114K/yr · 115K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hyrox is a £114K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
hyrox market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- £82K–£102K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #399
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 93%
- Out of stock
- 2.6%
- Avg brand age
- 35 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
40
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
47%
Top 20: 90%
Open market
7%
- Myprotein45%
- The Rox Guys30%
- Rane Sports6%
- Puresport5%
- BROKIG4%
- Old English Company3%
- Open — no brand owns it (5 brands, 7%)
Demand
Weekly Amazon search volume, last 21 weeks — -12.1% search growth over the last 90 days.Top hyrox search terms
- hyrox51K/yr
- hyrox gifts34K/yr
- my protein electrolyte7K/yr
- hyrox electrolytes9K/yr
- myprotein electrolytes6K/yr
- electrolytes myprotein4K/yr
- my protein electrolytes powder5K/yr
Top hyrox products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Myprotein PRO x HYROX The Electro | Advanced Electrolyte Watermelon Hydration Powder | 650mg Sodium & 300mg Potassium | Supports Hydration Muscle Function & Recovery | Vegan-Friendly | 30 Servings
Myprotein£13.304.5★124 rev
Myprotein PRO x HYROX THE Electro | Advanced Electrolyte Orange Hydration Powder | 650mg Sodium & 300mg Potassium | Supports Hydration Muscle Function & Recovery | Vegan-Friendly | 30 Servings
Myprotein£14.614.3★28 rev
Myprotein Impact Hydrate Electrolyte Powder | Raspberry Lemonade - Zero Sugar Hydration Drink Mix with Sodium Potassium Magnesium | Supports Muscle Function & Electrolyte Balance | 40 Servings Per Tub
Myprotein£14.914.7★27 rev
Grip Gloves for Hyrox | Men & Women | Ski Erg Sled Pull Farmers Carry
The Rox Guys£35.233.8★32 rev
Grip Gloves for Hyrox | Men & Women | Ski Erg Sled Pull Farmers Carry
The Rox Guys£37.503.8★32 rev
Newest
by launch date
Mens Gym Hooded Tank Top Mesh Muscle Vest Bodybuilding Sleeveless Hoodie Workout Training Stringer Quick Dry Fitness Apparel for Weightlifting Running High Breathability Athletic Gear Gray L
Rane Sports£11.3837 rev
Myprotein MP Mens Woven Training 7 Shorts Black | Regular Fit Workout Shorts with Woven Fabric & Mesh Pockets - M
Myprotein£19.672 rev
Grip Gloves for Hyrox | Men & Women | Ski Erg Sled Pull Farmers Carry
The Rox Guys£35.2332 rev
Grip Gloves for Hyrox | Men & Women | Ski Erg Sled Pull Farmers Carry
The Rox Guys£37.5032 rev
Grip Gloves for Hyrox | Men & Women | Ski Erg Sled Pull Farmers Carry
The Rox Guys£39.3732 rev
Trending
90-day click momentumGrip Gloves for Hyrox | Men & Women | Ski Erg Sled Pull Farmers Carry
The Rox Guys£34.673.8★
Grip Gloves for Hyrox | Men & Women | Ski Erg Sled Pull Farmers Carry
The Rox Guys£35.323.8★
Grip Gloves for Hyrox | Men & Women | Ski Erg Sled Pull Farmers Carry
The Rox Guys£35.233.8★
Grip Gloves for Hyrox | Men & Women | Ski Erg Sled Pull Farmers Carry
The Rox Guys£35.493.8★
Mens Gym Hooded Tank Top Mesh Muscle Vest Bodybuilding Sleeveless Hoodie Workout Training Stringer Quick Dry Fitness Apparel for Weightlifting Running High Breathability Athletic Gear Gray L
Rane Sports£11.384.3★
What buyers say about hyrox
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing taste”
“Value for money”
“Amazing strawberry flavour yumyum”
“Good quality, comfortable running socks”
“easily dissolves”
“Great hydration”
“Very fruity which I like”
“Very comfortable”
“Perfect fit”
“I have since purchased ever colour”
What buyers complain about
“strange after taste”
“The only negative I have for this is the taste - It's a fairly artificial berry flavour which I can get over”
“This rubbish doesnt dissolve”
“Doesnt taste like salt like the other brand I bought”
“Very upsetting for the price”
“Worn three times”
“Too sweet”
“Quality is bad”
“Had a hole after the first run”
“Yet to find a better way to carry my phone”
Top return reasons
Common questions
- Is hyrox profitable to sell on Amazon United Kingdom?
- The niche generates £114K/yr across 29 tracked products. 2 of 16 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the hyrox niche?
- 11 brands and 40 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in hyrox?
- Top complaints mined from reviews: Taste-Overall, Flavor, Solubility. The return rate is 0.2%.
- What does it cost to enter the hyrox niche?
- Listings span £3.37–£42.49; the average listing price is £20.41 (sweet spot $15–$100). The average incumbent carries 163 reviews — the moat a new listing must climb.