Skip to content

Hyrox

Maybe

Returns run at only 0.2% of orders. But demand is soft, at -12.1% this quarter, so Hyrox is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 48
Market size
£114K/yr115K searches / yr
90-day growth
-12.1%search demand this quarter
Competition
47%top-5 click share · 11 brands · 40 sellers

Flapen Score

Hyrox against its category

The dotted line is the Health & Personal Care average. Past it, Hyrox is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hyrox market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hyrox 115K times last year and spent an estimated £114K. The top 5 brands take 90% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-12.1%
Conversion, latest week
4.8%
Market size, estimated
£114Ka year
Top search term
hyrox51K searches a year

02 · Price

A sale here is worth £20.41.

Listings sell for £20.41 on average, from £3.37 to £42.49. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £20.41 that is £5K to £10K a year per listing.

Average price
£20.41inside the $15 to $100 sweet spot
Price range
£3.37–£42.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #399 within Diet & Nutrition. It carries 163 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
69%
Out of stock, average day
2.6%
Average rank
#399in Diet & Nutrition
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
163per listing
Listings tracked
29

04 · Newcomers

Amazon counts 2 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Hyrox products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

40

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

7%

  • Myprotein45%
  • The Rox Guys30%
  • Rane Sports6%
  • Puresport5%
  • BROKIG4%
  • Old English Company3%
  • Open — no brand owns it (5 brands, 7%)

Demand

Hyrox search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Hyrox search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hyrox51K/yr
  • hyrox gifts34K/yr
  • my protein electrolyte7K/yr
  • hyrox electrolytes9K/yr
  • myprotein electrolytes6K/yr
  • electrolytes myprotein4K/yr
  • my protein electrolytes powder5K/yr

Reviews and returns

What reviews say buyers love and hate about Hyrox

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall28%−0.17

strange after taste

Horrid taste

Gross taste

Flavor8%

The only negative I have for this is the taste - It's a fairly artificial berry flavour which I can get over

Not my cup of tea for flavour

wasn't keen on the flavor

Solubility8%−0.09

This rubbish doesnt dissolve

Not dissolving

Doesnt mix well

Salt Content7%−0.08

Doesnt taste like salt like the other brand I bought

Really salty

This is overpriced lo-salt

Value For Money4%+0.78

Very upsetting for the price

I thought they were expensive until I received them

What a waste of money

Love

Taste-Overall26%−0.17

Amazing taste

Love the taste very refreshing

Great taste mixes well

Value For Money9%+0.78

Value for money

Excellent value

Good value

Flavor8%

Amazing strawberry flavour yumyum

Great flavour

The forest berries flavour is actually pretty refreshing once you get used to it

Quality-Overall7%+0.70

Good quality, comfortable running socks

Best performance brand there is

Good quality

Solubility5%−0.09

easily dissolves

Mixes well and taste nice

This mixes easily with water

Return

0.2% Return rate 82% Fixable by listing

Size-Overall45%█▆▅▆▆▇
Color11%▁▆█▃▄▃
Stitch/Finish/Polish6%▁▁▁█▂▃
Material Quality3%▁▆▁▁█▁
Chest Fit2%▁▁▁▁█▆

FAQ

Common Hyrox questions

Answered from the same tracked data.