hypnozan
Worth a lookShows demand growing +447.0% this quarter, but a small market ($3K/yr) keeps it on the watch list.
Growth
Incredible+447.0%90-day search growth — must beat 0% to launch
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good£14.23avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay£3.71–£25.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,782.73avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£3K£3K/yr · 13K searches
According to Flapen's Amazon United Kingdom niche tracking, hypnozan is a £3K/yr Amazon United Kingdom market (13K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
hypnozan market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £4K–£7K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #939
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 93%
- Out of stock
- 5.8%
- Avg brand age
- 30 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
120
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
18%
- Sleep Oracles28%
- Nirrel18%
- Kalms13%
- Nytol9%
- Solgar8%
- PeakVigor6%
- Open — no brand owns it (6 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +447.0% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 3.9×
Top hypnozan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sleep Oracles Sleep Aid | 600mg Magnesium Glycinate with L-Theanine Passionflower & Valerian Root Relaxation & Sleep Support Blend | Vegan & Gluten Free Night-Time Supplement for Adults | 60 Capsules
Sleep Oracles£9.894.5★376 rev
Hypnozan Sleep Support Supplement | Ashwagandha Lemon Balm Motherwort & Hops Extracts with Vitamin B2 & B6 | Non-Habit Forming Night-Time Formula | 60 Capsules
Nirrel£25.285.0★2 rev
Kalms Night One-a-Night 28 Tablets - Traditional Herbal Medicinal Product Used for The Temporary Relief of Sleep Disturbances.
Kalms£5.984.2★1,008 rev
Magnesium Glycinate for Sleep 2625mg 17-in-1 Complex Supplements as 800mg Glycinate L-Threonate Taurate Citrate Malate Orotate High Absorption Ease Swallow High Strength 105% DI 90 Capsules
PeakVigor£14.924.7★172 rev
Kalms Night 56 Tablets - Traditional Herbal Medicinal Product Used for The Temporary Relief of Sleep Disturbances
Kalms£4.154.1★2,465 rev
Newest
by launch dateHypnozan Sleep Support Supplement | Ashwagandha Lemon Balm Motherwort & Hops Extracts with Vitamin B2 & B6 | Non-Habit Forming Night-Time Formula | 60 Capsules
Nirrel£25.282 rev
Advanced Night-Time Herbal Botanical Complex 20 Rapid-Absorption Formula Supports Natural Evening Relaxation Premium Plant-Based Blend
avAvape£10.192 rev
The Art of Sleep | Deep Sleep Support | Anxiety & Stress Relief | Relaxation | Magnesium | Ashwagandha | LTheanine | Reishi | Menopause Perimenopause Supplement | 60 Capsules | Vegan Friendly
Generic£22.778 rev
serenology Magnesium Bisglycinate Capsules 1100mg High Strength Magnesium Glycinate with Ashwagandha Zinc 5-HTP & Vitamin B6 to Support Sleep Relaxation & Muscle Function 60 Capsules
serenology£25.6317 rev
Sleep Oracles Sleep Aid | 600mg Magnesium Glycinate with L-Theanine Passionflower & Valerian Root Relaxation & Sleep Support Blend | Vegan & Gluten Free Night-Time Supplement for Adults | 60 Capsules
Sleep Oracles£9.89376 rev
Trending
90-day click momentumserenology Magnesium Bisglycinate Capsules 1100mg High Strength Magnesium Glycinate with Ashwagandha Zinc 5-HTP & Vitamin B6 to Support Sleep Relaxation & Muscle Function 60 Capsules
serenology£25.634.5★
Hypnozan Sleep Support Supplement | Ashwagandha Lemon Balm Motherwort & Hops Extracts with Vitamin B2 & B6 | Non-Habit Forming Night-Time Formula | 60 Capsules
Nirrel£25.285.0★
Magnesium Glycinate for Sleep 2625mg 17-in-1 Complex Supplements as 800mg Glycinate L-Threonate Taurate Citrate Malate Orotate High Absorption Ease Swallow High Strength 105% DI 90 Capsules
PeakVigor£14.924.7★
Advanced Night-Time Herbal Botanical Complex 20 Rapid-Absorption Formula Supports Natural Evening Relaxation Premium Plant-Based Blend
avAvape£10.195.0★
Sleep Oracles Sleep Aid | 600mg Magnesium Glycinate with L-Theanine Passionflower & Valerian Root Relaxation & Sleep Support Blend | Vegan & Gluten Free Night-Time Supplement for Adults | 60 Capsules
Sleep Oracles£9.894.5★
What buyers say about hypnozan
What buyers praise and complain about, mined from review topics.What buyers love
“Restful sleep”
“Solid quality”
“Good price”
“Best Magnesium Supplement”
“Effective”
“It helped me relax”
“works better than expected”
“helps you fall asleep without the effect being too strong”
“Easy to use”
“Its helped me feel more relaxed”
What buyers complain about
“does not help sleep”
“Not effective at all”
“Way too expensive”
“Horrendous side effect”
“I dont find lower doses as effective”
“They do have a slight smell to them”
“not as good as expected”
“No taste or smell”
“I believe the product description may be inaccurate”
“Very high magnesium - stomach sick afterwards”
Common questions
- Is hypnozan profitable to sell on Amazon United Kingdom?
- The niche generates £3K/yr across 15 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +447.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the hypnozan niche?
- 12 brands and 120 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in hypnozan?
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Value For Money. The return rate is 0.0%.
- When does demand for hypnozan peak?
- Demand peaks in Jun–Jul; the busiest month runs 3.9× the quietest.
- What does it cost to enter the hypnozan niche?
- Listings span £3.71–£25.63; the average listing price is £14.23 (sweet spot $15–$100). The average incumbent carries 1,783 reviews — the moat a new listing must climb.