Skip to content

Hypafix Tape

Fail

The top 5 brands take 100% of clicks, so Hypafix Tape is a Fail.

Flapen Score
34
34 / 100
Ranks 1,931 of 2,035 Health & Personal Care niches · −14 vs the category median of 48
Market size
£61K/yr52K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
89%top-5 click share · 5 brands · 26 sellers

Flapen Score

Hypafix Tape against its category

The dotted line is the Health & Personal Care average. Past it, Hypafix Tape is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hypafix Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hypafix Tape 52K times last year and spent an estimated £61K. All 5 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

18.6% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
18.6%
Market size, estimated
£61Ka year
Peak month
September1.7× the quietest month
Top search term
hypafix tape33K searches a year

02 · Price

A sale here is worth £6.35.

Listings sell for £6.35 on average, from £4.70 to £7.76. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £6.35 that is £5K to £6K a year per listing.

Average price
£6.35under the $15 to $100 sweet spot
Price range
£4.70–£7.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #165 within Medical Supplies & Equipment. It carries 1,256 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
75%
Out of stock, average day
0.7%
Average rank
#165in Medical Supplies & Equipment
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,256per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Hypafix Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Hypafix46%
  • JianFan35%
  • Smith & Nephew13%
  • D34%
  • BSN Medical2%

Demand

Hypafix Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Hypafix Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hypafix tape33K/yr
  • hypafix10K/yr
  • hypafix tape 5cm x 10m5K/yr
  • hyperfix3K/yr

Reviews and returns

What reviews say buyers love and hate about Hypafix Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%+0.63

Its not a massive deal

Pain Relief-Overall17%+0.10

But not so much as to hurt you when you remove it again

Heating11%−0.04

Warm water didn't aid removal

Adhesion/Stickiness11%+2.15

It is super sticky

Love

Adhesion/Stickiness42%+2.15

Adhesive

It really sticks well

Really strong adhesion

Quality-Overall14%+0.76

Very good quality

A Great Product

Its a really good product

Ease Of Use10%+0.57

Easy to use

is easy to remove

Easy to secure dressings

Value For Money7%+0.63

Very good value

is worth the money

Value for money

Advertised Vs Actual Product6%−0.12

As described and extremely useful for me

Does the job

Return

0.1% Return rate 0% Fixable by listing

Water Resistance100%▁▁█▁▁▁

FAQ

Common Hypafix Tape questions

Answered from the same tracked data.