Hydroxyapatite Toothpaste

Shoppers searched for this 534K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £396K a year.

Searches, last 12 months

534K

Growth, 90 days vs prior 90

-0.4%

Conversion, latest week

8.5%

Market size, estimated

£396Ka year

Peak month

March2.9× the quietest month

Top search term

hydroxyapatite toothpaste241K searches a year

Listings sell for £8.76 on average, from £5.45 to £13.17. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £8.76 that is £22K to £26K a year per listing.

Average price

£8.76under the $15 to $100 sweet spot

Price range

£5.45–£13.17

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

2,500–3,000

Revenue per listing a year

£22K–£26K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #123 within Dental Care. It carries 5,870 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

7.3%

Average rank

#123in Dental Care

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,870per listing

Listings tracked

11

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months