Hydrogen Peroxide Toothpaste
MaybeReturns run at only 0.1% of orders. But prices span $1.89–$11.19, mostly outside the sweet spot, so Hydrogen Peroxide Toothpaste is a Maybe.
- Flapen Score
- 52 / 100Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 4852
- Market size
- £722K/yr851K searches / yr
- 90-day growth
- -17.6%search demand this quarter
- Competition
- 40%top-5 click share · 7 brands · 259 sellers
Flapen Score
Hydrogen Peroxide Toothpaste against its category
The dotted line is the Health & Personal Care average. Past it, Hydrogen Peroxide Toothpaste is stronger. Inside it, weaker.
Market
The Hydrogen Peroxide Toothpaste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hydrogen Peroxide Toothpaste 851K times last year and spent an estimated £722K. The top 5 brands take 99% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
14.7% of searches ended in a purchase last week.
Shoppers searched for this 851K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £722K a year.
- Searches, last 12 months
- 851K
- Growth, 90 days vs prior 90
- -17.6%
- Conversion, latest week
- 14.7%
- Market size, estimated
- £722Ka year
- Peak month
- April2.2× the quietest month
- Top search term
- teeth whitening toothpaste151K searches a year
02 · Price
A sale here is worth £5.78.
Listings sell for £5.78 on average, from £1.89 to £11.19. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At £5.78 that is £14K to £17K a year per listing.
- Average price
- £5.78under the $15 to $100 sweet spot
- Price range
- £1.89–£11.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £14K–£17K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #129 within Dental Care. It carries 3,900 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 98%
- Out of stock, average day
- 1.6%
- Average rank
- #129in Dental Care
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,900per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 7 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Hydrogen Peroxide Toothpaste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Oral-B Pro-3D White Clinical Intensive Whitening Toothpaste Radiant White 75ml
- Price
- £7.72
- Rating
- 4.4/5
- Reviews
- 2,590
- Age
- 2y ago
Colgate Max White Ultimate Radiance Whitening Toothpaste 75ml - 10X Whiter Teeth* - Instant Teeth Whitening Toothpaste^ - Deeply* Whitens - Helps Prevent Future Stains - Enamel Safe for Daily Use
- Price
- £7.84
- Rating
- 4.2/5
- Reviews
- 10,471
- Age
- 6y ago
Arm & Hammer Advance White Pro Toothpaste Baking Soda Teeth Whitening Toothpaste with Micro Polisher Technology 2 Shades Whiter in 4 Weeks 75 ml Tube
- Price
- £1.96
- Rating
- 4.6/5
- Reviews
- 1,649
- Age
- 5y ago
Pearl Drops Strong White Toothpaste Polished Mint Flavour Clinically Proven Whitening Low Abrasion Daily Use Formula 75ml
- Price
- £3.36
- Rating
- 4.3/5
- Reviews
- 4,670
- Age
- 8y ago
Oral-B 3D White Luxe Perfection Toothpaste 75 ml
- Price
- £2.41
- Rating
- 4.8/5
- Reviews
- 750
- Age
- 10y ago
Trending
90-day click momentum
Arm & Hammer Advance White Toothpaste Baking Soda Toothpaste for a Brighter Whiter Smile 75 mL Tube Pack of 4
- Price
- £5.91
- Rating
- 4.9/5
- Reviews
- 53
- Age
- 7mo ago
Colgate Max White Ultra+ Enamel Toothpaste 75ml
- Price
- £4.84
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 8mo ago
Arm & Hammer Advance Deep Clean Toothpaste Baking Soda Toothpaste Penetrates Deep Between Teeth and in Hard-to-Reach Areas 75 mL Tube Pack of 4
- Price
- £5.75
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 7mo ago
Oral-B 3D White Luxe Perfection Toothpaste 75 ml
- Price
- £2.41
- Rating
- 4.8/5
- Reviews
- 750
- Age
- 10y ago
Colgate Max White Ultra Freshness Pearls Toothpaste 75ml
- Price
- £4.24
- Rating
- 4.3/5
- Reviews
- 381
- Age
- 4y ago
Newest
by launch dateArm & Hammer Advance White Toothpaste Baking Soda Toothpaste for a Brighter Whiter Smile 75 mL Tube Pack of 4
- Price
- £5.91
- Rating
- 4.9/5
- Reviews
- 53
- Age
- 7mo ago
Arm & Hammer Advance Deep Clean Toothpaste Baking Soda Toothpaste Penetrates Deep Between Teeth and in Hard-to-Reach Areas 75 mL Tube Pack of 4
- Price
- £5.75
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 7mo ago
Colgate Max White Ultra+ Enamel Toothpaste 75ml
- Price
- £4.84
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 8mo ago
Oral-B Pro-3D White Clinical Intensive Whitening Toothpaste Bright Brilliance 75ml
- Price
- £7.34
- Rating
- 4.4/5
- Reviews
- 462
- Age
- 2y ago
Oral-B Pro-3D White Clinical Intensive Whitening Toothpaste Radiant White 75ml
- Price
- £7.72
- Rating
- 4.4/5
- Reviews
- 2,590
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
259
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
40%
Top 20: 80%
Open market
1%
- Colgate43%
- Oral-B22%
- Arm & Hammer18%
- Pearl Drops15%
- Marvis1%
- HISMILE1%
- Open — no brand owns it (1 brand, 1%)
Demand
Hydrogen Peroxide Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.2×
Search terms
Top Hydrogen Peroxide Toothpaste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- teeth whitening toothpaste151K/yr
- colgate max white107K/yr
- arm and hammer toothpaste111K/yr
- colgate whitening toothpaste96K/yr
- pearl drops toothpaste65K/yr
- oral b whitening toothpaste48K/yr
- colgate optic white23K/yr
- colgate max white ultimate31K/yr
- colgate optic white pro series22K/yr
- pearl drops27K/yr
Reviews and returns
What reviews say buyers love and hate about Hydrogen Peroxide Toothpaste
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Horrible taste
not strong taste
the taste is weird
Not really worth the price
Waste of money
Very expensive
It's not as good as Oral-B claim it to be
My dentist wasn't happy
Not for sensitive gums
Didn't work
not effective at all
Doesn't work that well
Not as good as described that it whitens your teeth Not correct
Doesn't whiten teeth as advertised
Doesnt whiten
Love
Whitens teeth well
Teeth whitening
Effective whitening
Great for teeth
It enhances gum healthy
teeth are healthy
Value for money
Good value for money
Fair price
Great taste
Fresh taste
Refreshing taste
Amazing quality
the toothpaste is good quality
seen great reviews
Return
0.1% Return rate 17% Fixable by listing
Didn't work
not effective at all
Doesn't work that well
Not really worth the price
Waste of money
Very expensive
Not as good as described that it whitens your teeth Not correct
Doesn't whiten teeth as advertised
Doesnt whiten
Horrible taste
not strong taste
the taste is weird
Not as advertised
Misleading advertisement
100% false advertising
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hydrogen Peroxide Toothpaste questions
Answered from the same tracked data.