How competitive is the Hydrogen Peroxide Toothpaste niche on Amazon United Kingdom?

7 brands and 259 sellers compete in Hydrogen Peroxide Toothpaste on Amazon United Kingdom. The top 5 Hydrogen Peroxide Toothpaste products take 40% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Hydrogen Peroxide Toothpaste?

Hydrogen Peroxide Toothpaste buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Oral Hygiene, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Hydrogen Peroxide Toothpaste niche?

Hydrogen Peroxide Toothpaste sells for £5.78 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.89–£11.19. The average incumbent carries 3,900 reviews — the moat a new listing must climb.

Hydrogen Peroxide Toothpaste

Hydrogen Peroxide Toothpaste shows low returns (0.1%), but prices mostly outside the sweet spot ($1.89–$11.19) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Hydrogen Peroxide Toothpaste profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hydrogen Peroxide Toothpaste is a £722K/yr Amazon United Kingdom market (851K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 52/100.

Hydrogen Peroxide Toothpaste: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -17.6% over the last 90 days and 14.7% of searches end in a purchase.

£722K

revenue / yr

Units sold / yr125K

Search volume / yr-17.6%851K

Conversion rate14.7%

Avg price£5.78

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers7 · 259

Top-5 product click share40%

Open market1%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 42 products

Top Hydrogen Peroxide Toothpaste products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Oral-B Pro-3D White Clinical Intensive Whitening Toothpaste Radiant White 75ml

Price: £7.72
Rating: 4.4/5
Reviews: 2,590
Age: 2y ago

Colgate Max White Ultimate Radiance Whitening Toothpaste 75ml - 10X Whiter Teeth* - Instant Teeth Whitening Toothpaste^ - Deeply* Whitens - Helps Prevent Future Stains - Enamel Safe for Daily Use

Price: £7.84
Rating: 4.2/5
Reviews: 10,471
Age: 6y ago

Arm & Hammer Advance White Pro Toothpaste Baking Soda Teeth Whitening Toothpaste with Micro Polisher Technology 2 Shades Whiter in 4 Weeks 75 ml Tube

Price: £1.96
Rating: 4.6/5
Reviews: 1,649
Age: 5y ago

Pearl Drops Strong White Toothpaste Polished Mint Flavour Clinically Proven Whitening Low Abrasion Daily Use Formula 75ml

Price: £3.36
Rating: 4.3/5
Reviews: 4,670
Age: 8y ago

Oral-B 3D White Luxe Perfection Toothpaste 75 ml

Price: £2.41
Rating: 4.8/5
Reviews: 750
Age: 10y ago

Newest

by launch date

Arm & Hammer Advance White Toothpaste Baking Soda Toothpaste for a Brighter Whiter Smile 75 mL Tube Pack of 4

Price: £5.91
Rating: 4.9/5
Reviews: 53
Age: 7mo ago

Arm & Hammer Advance Deep Clean Toothpaste Baking Soda Toothpaste Penetrates Deep Between Teeth and in Hard-to-Reach Areas 75 mL Tube Pack of 4

Price: £5.75
Rating: 4.4/5
Reviews: 59
Age: 7mo ago

Colgate Max White Ultra+ Enamel Toothpaste 75ml

Price: £4.84
Rating: 4.2/5
Reviews: 39
Age: 8mo ago

Oral-B Pro-3D White Clinical Intensive Whitening Toothpaste Bright Brilliance 75ml

Price: £7.34
Rating: 4.4/5
Reviews: 462
Age: 2y ago

Oral-B Pro-3D White Clinical Intensive Whitening Toothpaste Radiant White 75ml

Price: £7.72
Rating: 4.4/5
Reviews: 2,590
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

259

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

40%

Top 20: 80%

Open market

Colgate43%
Oral-B22%
Arm & Hammer18%
Pearl Drops15%
Marvis1%
HISMILE1%
Open — no brand owns it (1 brand, 1%)

Hydrogen Peroxide Toothpaste demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume851KCVR14.7%Products42Brands7Top 5 Brands99%OOS Rate1.6%Rating4.4★Reviews3,900Avg BSR#129

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.2×

Top Hydrogen Peroxide Toothpaste search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

teeth whitening toothpaste151K/yr -25.4%8.5% conv.
colgate max white107K/yr +30.9%10.3% conv.
arm and hammer toothpaste111K/yr -23.5%17.5% conv.
colgate whitening toothpaste96K/yr -29.1%10.4% conv.
pearl drops toothpaste65K/yr -24.4%22.4% conv.
oral b whitening toothpaste48K/yr -18.0%16.6% conv.
colgate optic white23K/yr +29.5%5.4% conv.
colgate max white ultimate31K/yr -15.1%11.2% conv.
colgate optic white pro series22K/yr -30.7%6.4% conv.
pearl drops27K/yr -30.2%15.6% conv.

What reviews say buyers love and hate about Hydrogen Peroxide Toothpaste

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews

Tooth Brightening20%

“Whitens teeth well”

Oral Hygiene19%

“Great for teeth”

Value For Money10%

“Value for money”

Taste-Overall8%

“Great taste”

Quality-Overall7%

“Amazing quality”

What buyers complain about

58% of reviews

Taste-Overall11%

“Horrible taste”

Value For Money11%

“Not really worth the price”

Oral Hygiene8%

“It's not as good as Oral-B claim it to be”

Functionality-Overall8%

“Didn't work”

Tooth Brightening7%

“Not as good as described that it whitens your teeth Not correct”

Hydrogen Peroxide Toothpaste return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

22%

2Value For Money

16%

3Tooth Brightening

14%

4Taste-Overall

5Advertised Vs Actual Product

Common Hydrogen Peroxide Toothpaste questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hydrogen Peroxide Toothpaste 52/100 on Amazon United Kingdom — Worth a look. The niche generates £722K/yr across 42 tracked products. 7 of 9 products launched in the last 360 days are still selling. Search demand moved -17.6% over the last 90 days.