Hydrogen Peroxide Toothpaste

Shoppers searched for this 851K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £722K a year.

Searches, last 12 months

851K

Growth, 90 days vs prior 90

-17.6%

Conversion, latest week

14.7%

Market size, estimated

£722Ka year

Peak month

April2.2× the quietest month

Top search term

teeth whitening toothpaste151K searches a year

Listings sell for £5.78 on average, from £1.89 to £11.19. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At £5.78 that is £14K to £17K a year per listing.

Average price

£5.78under the $15 to $100 sweet spot

Price range

£1.89–£11.19

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

2,500–3,000

Revenue per listing a year

£14K–£17K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

69% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #129 within Dental Care. It carries 3,900 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

98%

Out of stock, average day

1.6%

Average rank

#129in Dental Care

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,900per listing

Listings tracked

42

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

7Amazon's first-year sales bar

Average brand age

45 months