hydrogen peroxide toothpaste
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($1.89–$11.19) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Market size
Good£722K£722K/yr · 851K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,899.9avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
Avg price
Bad£5.78avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad£1.89–£11.19cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hydrogen peroxide toothpaste is a £722K/yr Amazon United Kingdom market (851K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
hydrogen peroxide toothpaste market data
- Units sold / yr
- 100K–125K
- avg 2,500–3,000/product
- Revenue / yr
- £578K–£723K
- units × avg price
- Conversion rate
- 14.7%
- Avg BSR
- #129
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 69%
- Out of stock
- 1.6%
- Avg brand age
- 45 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
259
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
40%
Top 20: 80%
Open market
1%
- Colgate43%
- Oral-B22%
- Arm & Hammer18%
- Pearl Drops15%
- Marvis1%
- HISMILE1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.2×
Top hydrogen peroxide toothpaste search terms
- teeth whitening toothpaste151K/yr
- colgate max white107K/yr
- arm and hammer toothpaste111K/yr
- colgate whitening toothpaste96K/yr
- pearl drops toothpaste65K/yr
- oral b whitening toothpaste48K/yr
- colgate optic white23K/yr
- colgate max white ultimate31K/yr
- colgate optic white pro series22K/yr
- pearl drops27K/yr
Top hydrogen peroxide toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oral-B Pro-3D White Clinical Intensive Whitening Toothpaste Radiant White 75ml
Oral-B£7.724.4★2,590 rev
Colgate Max White Ultimate Radiance Whitening Toothpaste 75ml - 10X Whiter Teeth* - Instant Teeth Whitening Toothpaste^ - Deeply* Whitens - Helps Prevent Future Stains - Enamel Safe for Daily Use
Colgate£7.844.2★10,471 rev
Arm & Hammer Advance White Pro Toothpaste Baking Soda Teeth Whitening Toothpaste with Micro Polisher Technology 2 Shades Whiter in 4 Weeks 75 ml Tube
Arm & Hammer£1.964.6★1,649 rev
Pearl Drops Strong White Toothpaste Polished Mint Flavour Clinically Proven Whitening Low Abrasion Daily Use Formula 75ml
Pearl Drops£3.364.3★4,670 rev
Oral-B 3D White Luxe Perfection Toothpaste 75 ml
Oral-B£2.414.8★750 rev
Newest
by launch date
Arm & Hammer Advance White Toothpaste Baking Soda Toothpaste for a Brighter Whiter Smile 75 mL Tube Pack of 4
Arm & Hammer£5.9153 rev
Arm & Hammer Advance Deep Clean Toothpaste Baking Soda Toothpaste Penetrates Deep Between Teeth and in Hard-to-Reach Areas 75 mL Tube Pack of 4
Arm & Hammer£5.7559 rev
Colgate Max White Ultra+ Enamel Toothpaste 75ml
Colgate£4.8439 rev
Oral-B Pro-3D White Clinical Intensive Whitening Toothpaste Bright Brilliance 75ml
Oral-B£7.34462 rev
Oral-B Pro-3D White Clinical Intensive Whitening Toothpaste Radiant White 75ml
Oral-B£7.722,590 rev
Trending
90-day click momentumArm & Hammer Advance White Toothpaste Baking Soda Toothpaste for a Brighter Whiter Smile 75 mL Tube Pack of 4
Arm & Hammer£5.914.9★
Colgate Max White Ultra+ Enamel Toothpaste 75ml
Colgate£4.844.2★
Arm & Hammer Advance Deep Clean Toothpaste Baking Soda Toothpaste Penetrates Deep Between Teeth and in Hard-to-Reach Areas 75 mL Tube Pack of 4
Arm & Hammer£5.754.4★
Oral-B 3D White Luxe Perfection Toothpaste 75 ml
Oral-B£2.414.8★
Colgate Max White Ultra Freshness Pearls Toothpaste 75ml
Colgate£4.244.3★
What buyers say about hydrogen peroxide toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“Whitens teeth well”
“Great for teeth”
“Value for money”
“Great taste”
“Amazing quality”
“My teeth feel clean”
“As advertised”
“Good freshness”
“Does the job”
“Flavour ok”
What buyers complain about
“Horrible taste”
“Not really worth the price”
“It's not as good as Oral-B claim it to be”
“Didn't work”
“Not as good as described that it whitens your teeth Not correct”
“its not great at whiteness”
“Not as advertised”
“Stains everywhere”
“I drink red wine which has discoloured my teeth”
“Bit expensive and not really as good as claimed”
Top return reasons
Common questions
- Is hydrogen peroxide toothpaste profitable to sell on Amazon United Kingdom?
- The niche generates £722K/yr across 42 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Worth a look (52/100).
- How competitive is the hydrogen peroxide toothpaste niche?
- 7 brands and 259 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in hydrogen peroxide toothpaste?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Oral Hygiene. The return rate is 0.1%.
- When does demand for hydrogen peroxide toothpaste peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.2× the quietest.
- What does it cost to enter the hydrogen peroxide toothpaste niche?
- Listings span £1.89–£11.19; the average listing price is £5.78 (sweet spot $15–$100). The average incumbent carries 3,900 reviews — the moat a new listing must climb.