Hydrogen Peroxide Mouthwash

Shoppers searched for this 603K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months

603K

Growth, 90 days vs prior 90

-18.6%

Conversion, latest week

21.5%

Market size, estimated

£1.1Ma year

Top search term

hismile170K searches a year

Listings sell for £8.77 on average, from £3.84 to £12.38. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 12,500 to 15,000 of them. At £8.77 that is £110K to £132K a year per listing.

Average price

£8.77under the $15 to $100 sweet spot

Price range

£3.84–£12.38

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

12,500–15,000

Revenue per listing a year

£110K–£132K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #44 within Dental Care. It carries 19,425 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

6.4%

Average rank

#44in Dental Care

Average rating

4.08 starsAmazon United Kingdom average 4.36 stars

Average reviews

19,425per listing

Listings tracked

4

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months