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Hydrocortisone Cream 1 Percent

prices mostly outside the sweet spot ($2.70–$8.92) — Hydrocortisone Cream 1 Percent doesn't clear our bar today.

Flapen Score

42
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Market size 28Growth 28Conversion 98Competition 30Returns 100Price range 0Avg price 17Brand share 34Review moat 36Quality gap 35
This niche Category average

Is Hydrocortisone Cream 1 Percent profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hydrocortisone Cream 1 Percent is a £119K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 42/100.

Hydrocortisone Cream 1 Percent: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.6% over the last 90 days and 16.8% of searches end in a purchase.

£119K

revenue / yr

Units sold / yr20K
Search volume / yr+2.6%117K
Conversion rate16.8%
Avg price£6.02

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers10 · 58
Top-5 product click share67%
Open market16%
Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement64%
New entrants (1y)6· 5 succeeded
Avg rating4.5★
Avg reviews2,937

Top Hydrocortisone Cream 1 Percent products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

£0£12K£24K£36K£47K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

58

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

11%

  • Pinewood30%
  • Generic28%
  • Skincalm11%
  • ANCIENT CARE CREATING HEALTHIER LIVES9%
  • Wilosc6%
  • HydraSole4%
  • Open — no brand owns it (4 brands, 11%)

Hydrocortisone Cream 1 Percent demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume117KCVR16.8%Products14Brands10Top 5 Brands84%OOS Rate8.6%Rating4.5★Reviews2,937Avg BSR#14
4K3KBlack Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Hydrocortisone Cream 1 Percent search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hydrocortisone cream 1 percent58K/yr
  • 1% hydrocortisone cream28K/yr
  • hydrocortisone cream 1%19K/yr
  • hydrocortisone cream for eczema7K/yr
  • 1% hydrocortisone3K/yr
  • hydrocortisone cream 1 percent eczema2K/yr
  • hydrocortisone cream 1 percent steroid eczema399/yr

What reviews say buyers love and hate about Hydrocortisone Cream 1 Percent

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Value For Money17%

Good value for money

Allergies13%

no skin irritation

Advertised Vs Actual Product12%

Just as advertised

Quality-Overall11%

Great cream

Itch Relief11%

eases the itching

What buyers complain about

71% of reviews
Allergies28%

Itchy skin

Functionality-Overall15%

Not effective

Itch Relief5%

Didnt take the itching away for hours

Smell5%

Strong smell

Size-Overall5%

Shame it's not the 15gm size

Hydrocortisone Cream 1 Percent return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Ease Of Use
25%
2Instructions/User Manual/Troubleshooting
25%
3Defective Material/Parts
25%
4Value For Money
25%

Common Hydrocortisone Cream 1 Percent questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hydrocortisone Cream 1 Percent 42/100 on Amazon United Kingdom — Skip it. The niche generates £119K/yr across 14 tracked products. 5 of 6 products launched in the last 360 days are still selling. Search demand moved +2.6% over the last 90 days.
Search demand for Hydrocortisone Cream 1 Percent on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.