Skip to content

Hydrocortisone Cream 1 Percent

Fail

Prices span $2.70–$8.92, mostly outside the sweet spot, so Hydrocortisone Cream 1 Percent is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£119K/yr117K searches / yr
90-day growth
+2.6%search demand this quarter
Competition
67%top-5 click share · 10 brands · 58 sellers

Flapen Score

Hydrocortisone Cream 1 Percent against its category

The dotted line is the Health & Personal Care average. Past it, Hydrocortisone Cream 1 Percent is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hydrocortisone Cream 1 Percent market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hydrocortisone Cream 1 Percent 117K times last year and spent an estimated £119K. The top 5 brands take 84% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 16.8% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
16.8%
Market size, estimated
£119Ka year
Peak month
February1.3× the quietest month
Top search term
hydrocortisone cream 1 percent58K searches a year

02 · Price

A sale here is worth £6.02.

Listings sell for £6.02 on average, from £2.70 to £8.92. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £6.02 that is £5K to £6K a year per listing.

Average price
£6.02under the $15 to $100 sweet spot
Price range
£2.70–£8.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #14 within Over-the-Counter Medication. It carries 2,937 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
93%
Out of stock, average day
8.6%
Average rank
#14in Over-the-Counter Medication
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,937per listing
Listings tracked
14

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
64 months

Products

Top Hydrocortisone Cream 1 Percent products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£36K£47K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

58

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

11%

  • Pinewood30%
  • Generic28%
  • Skincalm11%
  • ANCIENT CARE CREATING HEALTHIER LIVES9%
  • Wilosc6%
  • HydraSole4%
  • Open — no brand owns it (4 brands, 11%)

Demand

Hydrocortisone Cream 1 Percent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Hydrocortisone Cream 1 Percent search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hydrocortisone cream 1 percent58K/yr
  • 1% hydrocortisone cream28K/yr
  • hydrocortisone cream 1%19K/yr
  • hydrocortisone cream for eczema7K/yr
  • 1% hydrocortisone3K/yr
  • hydrocortisone cream 1 percent eczema2K/yr
  • hydrocortisone cream 1 percent steroid eczema399/yr

Reviews and returns

What reviews say buyers love and hate about Hydrocortisone Cream 1 Percent

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
28%of negative reviews mention “Allergies”
0.1%of orders come back
“Itchy skin”
A buyer, on “Allergies”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hydrocortisone Cream 1 Percent questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data