hydrocortisone cream 1 percent
Skip itPrices mostly outside the sweet spot ($2.70–$8.92) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,936.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay£119K£119K/yr · 117K searches
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Avg price
Bad£6.02avg listing price — sweet spot $15–$100
Price range
Bad£2.70–£8.92cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hydrocortisone cream 1 percent is a £119K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 42/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
hydrocortisone cream 1 percent market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £90K–£120K
- units × avg price
- Conversion rate
- 16.8%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 64%
- Out of stock
- 8.6%
- Avg brand age
- 64 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
58
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
11%
- Pinewood30%
- Generic28%
- Skincalm11%
- ANCIENT CARE CREATING HEALTHIER LIVES9%
- Wilosc6%
- HydraSole4%
- Open — no brand owns it (4 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top hydrocortisone cream 1 percent search terms
- hydrocortisone cream 1 percent58K/yr
- 1% hydrocortisone cream28K/yr
- hydrocortisone cream 1%19K/yr
- hydrocortisone cream for eczema7K/yr
- 1% hydrocortisone3K/yr
- hydrocortisone cream 1 percent eczema2K/yr
- hydrocortisone cream 1 percent steroid eczema399/yr
Top hydrocortisone cream 1 percent products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pinewoods Bite & Stings Relief Cream - Hydrocortisone 1% w/w (1 x 10g Tube)
Pinewood£3.294.6★5,280 rev
2 x Bite & Stings Relief Cream Hydrocortisone 1% 10g Tube Anti-Itch Cream
Generic£4.934.6★63 rev
Pinewoods Fast Acting Hydrocortisone Cream 1% w/w Bite and Sting Cream Mosquito and Bee Sting Treatment Itchy Skin and Redness Solution 3 x 10g Tubes for Eczema and Irritation
Generic£6.514.6★1,973 rev
2 x Bite & Stings Relief Cream - Hydrocortisone 1% 10g Tube - Anti-Itch Cream - Packging May Vary
ANCIENT CARE CREATING HEALTHIER LIVES£4.854.6★104 rev
Pinewoods Bite & Stings Relief Cream - Hydrocortisone 1% w/w (2 x 10g Tube)
Pinewood£4.454.6★5,280 rev
Newest
by launch date
Hydrocortisone Cream 1% w/w Bite & Sting Cream Mosquito & Bee Sting Relief Itchy Skin & Redness Solution | 3 × 10g Tubes | HydraSole Bundles Packaging May Vary
HydraSole£7.2841 rev
3 x Hydrocortisone Cream 1% w/w - Bite and Sting Cream for Mosquito and Bee Sting Treatment Anti-Itch Cream and Redness Solution (3 x 10g Tube) Peakwise Bundle Relief Guide (Brand May Vary)
PEAKWISE£8.224 rev
Antibacterial Cream Eczema Cream Itch Relief Cream Fast Relief for Dermatitis Itchy Rashes Psoriasis Ointment Relieves Itchy Skin
MUPMEN£8.4530 rev
4 x Hydrocortisone Cream 1% w/w Itch Relief Cream for Mosquito Bite & Sting Reactions and Itchy Skin & Redness Solution (4 Pack) GSL (Packaging May Vary)
Wilosc£8.6475 rev
2 x Bite & Stings Relief Cream Hydrocortisone 1% 10g Tube Anti-Itch Cream
Generic£4.9363 rev
Trending
90-day click momentum2 x Bite & Stings Relief Cream Hydrocortisone 1% 10g Tube Anti-Itch Cream
Generic£4.934.6★
Hydrocortisone Cream 1% w/w Bite & Sting Cream Mosquito & Bee Sting Relief Itchy Skin & Redness Solution | 3 × 10g Tubes | HydraSole Bundles Packaging May Vary
HydraSole£7.284.5★
Antibacterial Cream Eczema Cream Itch Relief Cream Fast Relief for Dermatitis Itchy Rashes Psoriasis Ointment Relieves Itchy Skin
MUPMEN£8.454.0★
3 x Hydrocortisone Cream 1% w/w - Bite and Sting Cream for Mosquito and Bee Sting Treatment Anti-Itch Cream and Redness Solution (3 x 10g Tube) Peakwise Bundle Relief Guide (Brand May Vary)
PEAKWISE£8.224.7★
4 x Hydrocortisone Cream 1% w/w Itch Relief Cream for Mosquito Bite & Sting Reactions and Itchy Skin & Redness Solution (4 Pack) GSL (Packaging May Vary)
Wilosc£8.644.6★
What buyers say about hydrocortisone cream 1 percent
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“no skin irritation”
“Just as advertised”
“Great cream”
“eases the itching”
“Works well”
“clears the skin”
“Easy to use”
“It does a pretty good job at calming down a flare up”
“Effective at reducing inflammation”
What buyers complain about
“Itchy skin”
“Not effective”
“Didnt take the itching away for hours”
“Strong smell”
“Shame it's not the 15gm size”
“Not as good as it seems”
“a little expensive”
“Does not work on infected bites”
“when you come to use it again you have to squeeze the whole tube right up to the end”
“Didn't work and felt like liquid putty”
Top return reasons
Common questions
- Is hydrocortisone cream 1 percent profitable to sell on Amazon United Kingdom?
- The niche generates £119K/yr across 14 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the hydrocortisone cream 1 percent niche?
- 10 brands and 58 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in hydrocortisone cream 1 percent?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Itch Relief. The return rate is 0.1%.
- When does demand for hydrocortisone cream 1 percent peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the hydrocortisone cream 1 percent niche?
- Listings span £2.70–£8.92; the average listing price is £6.02 (sweet spot $15–$100). The average incumbent carries 2,937 reviews — the moat a new listing must climb.