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Hydrocortisone Cream

Maybe

An estimated 0.1% of orders come back. But prices span $2.70–$16.72, mostly outside the sweet spot, so Hydrocortisone Cream is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 48
Market size
£1.3M/yr1.2M searches / yr
90-day growth
+9.8%search demand this quarter
Competition
58%top-5 click share · 11 brands · 97 sellers

Flapen Score

Hydrocortisone Cream against its category

The dotted line is the Health & Personal Care average. Past it, Hydrocortisone Cream is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hydrocortisone Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hydrocortisone Cream 1.2M times last year and spent an estimated £1.3M. The top 5 brands take 79% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 15.4% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+9.8%
Conversion, latest week
15.4%
Market size, estimated
£1.3Ma year
Peak month
July1.5× the quietest month
Top search term
hydrocortisone cream755K searches a year

02 · Price

A sale here is worth £6.78.

Listings sell for £6.78 on average, from £2.70 to £16.72. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At £6.78 that is £41K to £54K a year per listing.

Average price
£6.78under the $15 to $100 sweet spot
Price range
£2.70–£16.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
£41K–£54K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #15 within Over-the-Counter Medication. It carries 2,941 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
89%
Out of stock, average day
8.1%
Average rank
#15in Over-the-Counter Medication
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,941per listing
Listings tracked
19

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
57 months

Products

Top Hydrocortisone Cream products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£63K£126K£189K£252K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

97

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 100%

Open market

15%

  • Generic29%
  • Pinewood23%
  • Skincalm14%
  • Wilosc8%
  • ANCIENT CARE CREATING HEALTHIER LIVES6%
  • ORTCI6%
  • Open — no brand owns it (5 brands, 15%)

Demand

Hydrocortisone Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Hydrocortisone Cream search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hydrocortisone cream755K/yr
  • steroid cream78K/yr
  • hydrocortisone cream 1 percent58K/yr
  • hydrocortisone48K/yr
  • 1% hydrocortisone cream28K/yr
  • hydrocortisone cream 2.5 percent34K/yr
  • hc45 hydrocortisone cream30K/yr
  • steroid cream for eczema26K/yr
  • hydrocortisone ointment24K/yr
  • hydrocortisone cream 1%19K/yr

Reviews and returns

What reviews say buyers love and hate about Hydrocortisone Cream

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
27%of negative reviews mention “Allergies”
0.1%of orders come back
“Skin reaction”
A buyer, on “Allergies”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hydrocortisone Cream questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data