hydrocortisone cream
Launch itA $1.3M/yr market growing +9.8% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Market size
Great£1.3M£1.3M/yr · 1.2M searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Review moat
Okay2,941.05avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.78avg listing price — sweet spot $15–$100
Price range
Bad£2.70–£16.72cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hydrocortisone cream is a £1.3M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 79% of demand. Verdict: Launch it — 56/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
hydrocortisone cream market data
- Units sold / yr
- 150K–200K
- avg 6,000–8,000/product
- Revenue / yr
- £1.0M–£1.4M
- units × avg price
- Conversion rate
- 15.4%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 68%
- Out of stock
- 8.1%
- Avg brand age
- 57 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
97
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
15%
- Generic29%
- Pinewood23%
- Skincalm14%
- Wilosc8%
- ANCIENT CARE CREATING HEALTHIER LIVES6%
- ORTCI6%
- Open — no brand owns it (5 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top hydrocortisone cream search terms
- hydrocortisone cream755K/yr
- steroid cream78K/yr
- hydrocortisone cream 1 percent58K/yr
- hydrocortisone48K/yr
- 1% hydrocortisone cream28K/yr
- hydrocortisone cream 2.5 percent34K/yr
- hc45 hydrocortisone cream30K/yr
- steroid cream for eczema26K/yr
- hydrocortisone ointment24K/yr
- hydrocortisone cream 1%19K/yr
Top hydrocortisone cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pinewoods Bite & Stings Relief Cream - Hydrocortisone 1% w/w (1 x 10g Tube)
Pinewood£3.294.6★5,280 rev
2 x Bite & Stings Relief Cream Hydrocortisone 1% 10g Tube Anti-Itch Cream
Generic£4.934.6★63 rev
Pinewoods Fast Acting Hydrocortisone Cream 1% w/w Bite and Sting Cream Mosquito and Bee Sting Treatment Itchy Skin and Redness Solution 3 x 10g Tubes for Eczema and Irritation
Generic£6.514.6★1,973 rev
4 x Hydrocortisone Cream 1% w/w Itch Relief Cream for Mosquito Bite & Sting Reactions and Itchy Skin & Redness Solution (4 Pack) GSL (Packaging May Vary)
Wilosc£8.644.6★75 rev
2 x Bite & Stings Relief Cream - Hydrocortisone 1% 10g Tube - Anti-Itch Cream - Packging May Vary
ANCIENT CARE CREATING HEALTHIER LIVES£4.854.6★104 rev
Newest
by launch date
Hydrocortisone Cream 1% w/w Bite & Sting Cream Mosquito & Bee Sting Relief Itchy Skin & Redness Solution | 3 × 10g Tubes | HydraSole Bundles Packaging May Vary
HydraSole£7.2841 rev
Antibacterial Cream Eczema Cream Itch Relief Cream Fast Relief for Dermatitis Itchy Rashes Psoriasis Ointment Relieves Itchy Skin
MUPMEN£8.4530 rev
4 x Hydrocortisone Cream 1% w/w Itch Relief Cream for Mosquito Bite & Sting Reactions and Itchy Skin & Redness Solution (4 Pack) GSL (Packaging May Vary)
Wilosc£8.6475 rev
5 x Bite & Stings Relief Cream - Hydrocortisone 1% 10g Tube - Anti-Itch Cream
Generic£7.9214 rev
2 x Bite & Stings Relief Cream Hydrocortisone 1% 10g Tube Anti-Itch Cream
Generic£4.9363 rev
Trending
90-day click momentum2 x Bite & Stings Relief Cream Hydrocortisone 1% 10g Tube Anti-Itch Cream
Generic£4.934.6★
Hydrocortisone Cream 1% w/w Bite & Sting Cream Mosquito & Bee Sting Relief Itchy Skin & Redness Solution | 3 × 10g Tubes | HydraSole Bundles Packaging May Vary
HydraSole£7.284.5★
Antibacterial Cream Eczema Cream Itch Relief Cream Fast Relief for Dermatitis Itchy Rashes Psoriasis Ointment Relieves Itchy Skin
MUPMEN£8.454.0★
4 x Hydrocortisone Cream 1% w/w Itch Relief Cream for Mosquito Bite & Sting Reactions and Itchy Skin & Redness Solution (4 Pack) GSL (Packaging May Vary)
Wilosc£8.644.6★
5 x Bite & Stings Relief Cream - Hydrocortisone 1% 10g Tube - Anti-Itch Gel - Packging May Vary
Generic£8.244.6★
What buyers say about hydrocortisone cream
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“no skin irritation”
“eases the itching”
“Just as advertised”
“Great cream”
“Works well”
“clears the skin”
“Very effective on dry”
“Easy to use”
“It does a pretty good job at calming down a flare up”
What buyers complain about
“Skin reaction”
“Didnt work”
“Didnt take the itching away for hours”
“Shame it's not the 15gm size”
“It smells awful”
“Not as good as it seems”
“a little expensive”
“Does not work on infected bites”
“didn't last an hour”
“when you come to use it again you have to squeeze the whole tube right up to the end”
Top return reasons
Common questions
- Is hydrocortisone cream profitable to sell on Amazon United Kingdom?
- The niche generates £1.3M/yr across 19 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Launch it (56/100).
- How competitive is the hydrocortisone cream niche?
- 11 brands and 97 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in hydrocortisone cream?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Itch Relief. The return rate is 0.1%.
- When does demand for hydrocortisone cream peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the hydrocortisone cream niche?
- Listings span £2.70–£16.72; the average listing price is £6.78 (sweet spot $15–$100). The average incumbent carries 2,941 reviews — the moat a new listing must climb.