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Hydrocortisone Cream

Hydrocortisone Cream clears our launch bar: a $1.3M/yr market growing +9.8% this quarter with returns at 0.1%.

Flapen Score

56
Launch it
Market size 82Growth 37Conversion 97Competition 46Returns 100Price range 12Avg price 19Brand share 43Review moat 36Quality gap 38
This niche Category average

Is Hydrocortisone Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hydrocortisone Cream is a £1.3M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 79% of demand. Verdict: Launch it — 56/100.

Hydrocortisone Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +9.8% over the last 90 days and 15.4% of searches end in a purchase.

£1.3M

revenue / yr

Units sold / yr200K
Search volume / yr+9.8%1.2M
Conversion rate15.4%
Avg price£6.78

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers11 · 97
Top-5 product click share58%
Open market21%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement68%
New entrants (1y)7· 6 succeeded
Avg rating4.5★
Avg reviews2,941

Top Hydrocortisone Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£63K£126K£189K£252K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

97

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

15%

  • Generic29%
  • Pinewood23%
  • Skincalm14%
  • Wilosc8%
  • ANCIENT CARE CREATING HEALTHIER LIVES6%
  • ORTCI6%
  • Open — no brand owns it (5 brands, 15%)

Hydrocortisone Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR15.4%Products19Brands11Top 5 Brands79%OOS Rate8.1%Rating4.5★Reviews2,941Avg BSR#15
35K25KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Hydrocortisone Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hydrocortisone cream755K/yr
  • steroid cream78K/yr
  • hydrocortisone cream 1 percent58K/yr
  • hydrocortisone48K/yr
  • 1% hydrocortisone cream28K/yr
  • hydrocortisone cream 2.5 percent34K/yr
  • hc45 hydrocortisone cream30K/yr
  • steroid cream for eczema26K/yr
  • hydrocortisone ointment24K/yr
  • hydrocortisone cream 1%19K/yr

What reviews say buyers love and hate about Hydrocortisone Cream

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Value For Money17%

Good value for money

Allergies13%

no skin irritation

Itch Relief12%

eases the itching

Advertised Vs Actual Product11%

Just as advertised

Quality-Overall11%

Great cream

What buyers complain about

67% of reviews
Allergies27%

Skin reaction

Functionality-Overall15%

Didnt work

Itch Relief5%

Didnt take the itching away for hours

Size-Overall5%

Shame it's not the 15gm size

Smell5%

It smells awful

Hydrocortisone Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
25%
2Instructions/User Manual/Troubleshooting
25%
3Defective Material/Parts
25%
4Ease Of Use
25%

Common Hydrocortisone Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hydrocortisone Cream 56/100 on Amazon United Kingdom — Launch it. The niche generates £1.3M/yr across 19 tracked products. 6 of 7 products launched in the last 360 days are still selling. Search demand moved +9.8% over the last 90 days.
Search demand for Hydrocortisone Cream on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.