Hydrocortisone Cream
MaybeReturns run at only 0.1% of orders. But prices span $2.70–$16.72, mostly outside the sweet spot, so Hydrocortisone Cream is a Maybe.
- Flapen Score
- 56 / 100Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 4856
- Market size
- £1.3M/yr1.2M searches / yr
- 90-day growth
- +9.8%search demand this quarter
- Competition
- 58%top-5 click share · 11 brands · 97 sellers
Flapen Score
Hydrocortisone Cream against its category
The dotted line is the Health & Personal Care average. Past it, Hydrocortisone Cream is stronger. Inside it, weaker.
Market
The Hydrocortisone Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hydrocortisone Cream 1.2M times last year and spent an estimated £1.3M. The top 5 brands take 79% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
15.4% of searches ended in a purchase last week.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- +9.8%
- Conversion, latest week
- 15.4%
- Market size, estimated
- £1.3Ma year
- Peak month
- July1.5× the quietest month
- Top search term
- hydrocortisone cream755K searches a year
02 · Price
A sale here is worth £6.78.
Listings sell for £6.78 on average, from £2.70 to £16.72. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At £6.78 that is £41K to £54K a year per listing.
- Average price
- £6.78under the $15 to $100 sweet spot
- Price range
- £2.70–£16.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £41K–£54K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #15 within Over-the-Counter Medication. It carries 2,941 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 89%
- Out of stock, average day
- 8.1%
- Average rank
- #15in Over-the-Counter Medication
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,941per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 6 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Hydrocortisone Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pinewoods Bite & Stings Relief Cream - Hydrocortisone 1% w/w (1 x 10g Tube)
- Price
- £3.29
- Rating
- 4.6/5
- Reviews
- 5,280
- Age
- 6y ago
2 x Bite & Stings Relief Cream Hydrocortisone 1% 10g Tube Anti-Itch Cream
- Price
- £4.93
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 11mo ago
Pinewoods Fast Acting Hydrocortisone Cream 1% w/w Bite and Sting Cream Mosquito and Bee Sting Treatment Itchy Skin and Redness Solution 3 x 10g Tubes for Eczema and Irritation
- Price
- £6.51
- Rating
- 4.6/5
- Reviews
- 1,973
- Age
- 1y ago
4 x Hydrocortisone Cream 1% w/w Itch Relief Cream for Mosquito Bite & Sting Reactions and Itchy Skin & Redness Solution (4 Pack) GSL (Packaging May Vary)
- Price
- £8.64
- Rating
- 4.6/5
- Reviews
- 75
- Age
- 4mo ago
2 x Bite & Stings Relief Cream - Hydrocortisone 1% 10g Tube - Anti-Itch Cream - Packging May Vary
- Price
- £4.85
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 11mo ago
Trending
90-day click momentum2 x Bite & Stings Relief Cream Hydrocortisone 1% 10g Tube Anti-Itch Cream
- Price
- £4.93
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 11mo ago
Hydrocortisone Cream 1% w/w Bite & Sting Cream Mosquito & Bee Sting Relief Itchy Skin & Redness Solution | 3 × 10g Tubes | HydraSole Bundles Packaging May Vary
- Price
- £7.28
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 3mo ago
Antibacterial Cream Eczema Cream Itch Relief Cream Fast Relief for Dermatitis Itchy Rashes Psoriasis Ointment Relieves Itchy Skin
- Price
- £8.45
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 4mo ago
4 x Hydrocortisone Cream 1% w/w Itch Relief Cream for Mosquito Bite & Sting Reactions and Itchy Skin & Redness Solution (4 Pack) GSL (Packaging May Vary)
- Price
- £8.64
- Rating
- 4.6/5
- Reviews
- 75
- Age
- 4mo ago
5 x Bite & Stings Relief Cream - Hydrocortisone 1% 10g Tube - Anti-Itch Gel - Packging May Vary
- Price
- £8.24
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 11mo ago
Newest
by launch dateHydrocortisone Cream 1% w/w Bite & Sting Cream Mosquito & Bee Sting Relief Itchy Skin & Redness Solution | 3 × 10g Tubes | HydraSole Bundles Packaging May Vary
- Price
- £7.28
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 3mo ago
Antibacterial Cream Eczema Cream Itch Relief Cream Fast Relief for Dermatitis Itchy Rashes Psoriasis Ointment Relieves Itchy Skin
- Price
- £8.45
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 4mo ago
4 x Hydrocortisone Cream 1% w/w Itch Relief Cream for Mosquito Bite & Sting Reactions and Itchy Skin & Redness Solution (4 Pack) GSL (Packaging May Vary)
- Price
- £8.64
- Rating
- 4.6/5
- Reviews
- 75
- Age
- 4mo ago
5 x Bite & Stings Relief Cream - Hydrocortisone 1% 10g Tube - Anti-Itch Cream
- Price
- £7.92
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 4mo ago
2 x Bite & Stings Relief Cream Hydrocortisone 1% 10g Tube Anti-Itch Cream
- Price
- £4.93
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
97
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
15%
- Generic29%
- Pinewood23%
- Skincalm14%
- Wilosc8%
- ANCIENT CARE CREATING HEALTHIER LIVES6%
- ORTCI6%
- Open — no brand owns it (5 brands, 15%)
Demand
Hydrocortisone Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Hydrocortisone Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hydrocortisone cream755K/yr
- steroid cream78K/yr
- hydrocortisone cream 1 percent58K/yr
- hydrocortisone48K/yr
- 1% hydrocortisone cream28K/yr
- hydrocortisone cream 2.5 percent34K/yr
- hc45 hydrocortisone cream30K/yr
- steroid cream for eczema26K/yr
- hydrocortisone ointment24K/yr
- hydrocortisone cream 1%19K/yr
Reviews and returns
What reviews say buyers love and hate about Hydrocortisone Cream
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Skin reaction
Allergic reaction
Itchy skin
Didnt work
Not effective
The pump doesnt work
Didnt take the itching away for hours
Itch cream
Itchy and Scratchy
Shame it's not the 15gm size
So tiny
Small tubes
It smells awful
leaves a smell
Strong smell
Love
Good value for money
Decent price
Great deal
no skin irritation
No more itching
does not irritate your skin
eases the itching
Itch relief
Stops the itch
Just as advertised
As described
Works well does exactly as stated
Great cream
Excellent product
No complaints
Return
0.1% Return rate 0% Fixable by listing
a little expensive
Not value for money
which is on the pricey side
when you come to use it again you have to squeeze the whole tube right up to the end
Its taking its time to work
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hydrocortisone Cream questions
Answered from the same tracked data.