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Hydrava

Fail

The top 5 products take 100% of clicks, so Hydrava is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£76K/yr56K searches / yr
90-day growth
+14.9%search demand this quarter
Competition
100%top-5 click share · 2 brands · 3 sellers

Flapen Score

Hydrava against its category

The dotted line is the Health & Personal Care average. Past it, Hydrava is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hydrava market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hydrava 56K times last year and spent an estimated £76K. All 2 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+14.9%
Conversion, latest week
7.1%
Market size, estimated
£76Ka year
Top search term
hydrava33K searches a year

02 · Price

A sale here is worth £19.16.

Listings sell for £19.16 on average, from £6.60 to £24.87. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £19.16 that is £5K to £10K a year per listing.

Average price
£19.16inside the $15 to $100 sweet spot
Price range
£6.60–£24.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #43 within Diet & Nutrition. It carries 327 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.0%
Average rank
#43in Diet & Nutrition
Average rating
3.92 starsAmazon United Kingdom average 4.36 stars
Average reviews
327per listing
Listings tracked
5

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Hydrava products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£11K£23K£34K£46K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Hydrava95%
  • ViDrate5%

Demand

Hydrava search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26Prime Day '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Hydrava

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall31%

I simply didnt like the artificial taste of them

then go to a terrible chemical taste

Disgusting taste

Salt Content16%

has a slightly salty aftertaste to it

Too salty tried one didnt like it at all

Too salty

Sweetness9%

Far too sweet

Just sweet also was missing a sachet the night one witch I mainly wanted so not happy about that either

they are too sweet for me

Value For Money6%

So in short an expensive

Very expensive for what you get

waste of money

Artificial Sweeteners5%

a string acrid taste of artificial sweetners

Also doesnt taste overly sweet or artificial which I was expecting

I honestly did not expect that i have to read the small letter on the actual pack to realize that because you class stevia as natural sweetener

Love

Taste-Overall35%

these actually taste like the flavours stated

Amazing taste

great variety for all tastes

Flavor23%

Great flavour

Good range of flavours

Great product, all flavours are yummy

Moist/Dry7%

Hydrates well and tastes good great for pre running

keeps me feeling hydrated all day

Staying hydrated

Quality-Overall6%

Good quality

Great Product

Outstanding

Value For Money3%

Good value for money

Worth it

Worth every penny in my opinion

FAQ

Common Hydrava questions

Answered from the same tracked data.