hyaluronic acid supplements
Skip itSoft demand (-17.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,028avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.53avg listing price — sweet spot $15–$100
Price range
Good£5.00–£24.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad£87K£87K/yr · 78K searches
Growth
Bad-17.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hyaluronic acid supplements is a £87K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 48/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
hyaluronic acid supplements market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £75K–£100K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #87
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 8.2%
- Avg brand age
- 50 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
38
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
28%
- WeightWorld30%
- Horbäach17%
- Euphoria Bliss8%
- Nutravita7%
- Vita Pharma5%
- P!nkTribe5%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -17.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top hyaluronic acid supplements search terms
- hyaluronic acid supplements50K/yr
- hyaluronic acid tablets15K/yr
- hyaluronic acid capsules9K/yr
- hyaluronic acid nutritional supplements3K/yr
Top hyaluronic acid supplements products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hyaluronic Acid Supplement 600mg (500-700 KDA) - 1 per Day - 120 Capsules
WeightWorld£16.634.6★4,582 rev
Hyaluronic Acid Supplement 900mg (500-700 KDA) | High Strength Vegan Bioavailable Formula with Vitamin C | 90 Capsules | by Horbaach
Horbäach£8.264.4★480 rev
Nutravita Hyaluronic Acid Capsules - 3 Month Supply of 600mg Hyaluronic Acid Capsules - High Dose with 500-700 KDA - GMO Free with No Synthetic Fillers or Binders - Made in The UK
Nutravita£16.144.7★1,111 rev
Hyaluronic Acid 1000mg Complex | 90 Capsules | High Strength | Infused with Superfruits | Radiate. Rejuvenate. Refresh | Vegan
Euphoria Bliss£11.044.5★138 rev
VITA PHARMA Hyaluronic Acid 1000mg 60 Tablets Skin Hydration & Elasticity Joints & Mobility Collagen & Tissue Health Anti-Ageing Support
Vita Pharma£8.564.5★8 rev
Newest
by launch date
Ultra High Purity Hyaluronic Acid Capsules - 95%+ Highly Purified and Highly Bioavailable - 275mg Formula - Non-GMO Fermentation - High Strength with Vitamin C - 180 Capsules
Toniiq£13.341,601 rev
VITA PHARMA Hyaluronic Acid 1000mg 60 Tablets Skin Hydration & Elasticity Joints & Mobility Collagen & Tissue Health Anti-Ageing Support
Vita Pharma£8.568 rev
Hyaluronic Acid Supplement 600mg (500-700 KDA) - 1 per Day - 120 Capsules
WeightWorld£16.634,582 rev
Hyaluronic Acid 100mg & Vitamin C | 60 Tablets | Vegan | for Men & Women | Healthy Skin Bones Anti Ageing | by NutriVolv
NutriVolv£5.0091 rev
Collagen Supplements for Women-100% Marine Collagen Boosted with Hyaluronic Acid Vitamin C Niacinamide & 2 000mg Botanical Blend including Lions Mane Ashwagandha Maca and Psyllium Husk-60 Capsules
SS Sport Supplies£6.741,069 rev
Trending
90-day click momentum
Bulk Pure Hyaluronic Acid Tablets Pack of 180 150 mg
Bulk£11.754.4★
VITA PHARMA Hyaluronic Acid 1000mg 60 Tablets Skin Hydration & Elasticity Joints & Mobility Collagen & Tissue Health Anti-Ageing Support
Vita Pharma£8.564.5★
Solgar Collagen Hyaluronic Acid Complex - Reduces Fine Lines & Wrinkles - Skin Hydration - Vitamin C - 30 Tablets
Solgar£16.594.5★
Nutravita Hyaluronic Acid Capsules - 3 Month Supply of 600mg Hyaluronic Acid Capsules - High Dose with 500-700 KDA - GMO Free with No Synthetic Fillers or Binders - Made in The UK
Nutravita£16.144.7★
Hyaluronic Acid Supplement 900mg (500-700 KDA) | High Strength Vegan Bioavailable Formula with Vitamin C | 90 Capsules | by Horbaach
Horbäach£8.264.4★
What buyers say about hyaluronic acid supplements
What buyers praise and complain about, mined from review topics.What buyers love
“A good quality supplement”
“not too expensive”
“Just as advertised”
“Good for joints”
“Easy to use and swallow and not too expensive”
“Good for skin”
“Marine Collagen is part of my healthy lifestyle”
“Dryness of skin reduced as well”
“Hair is starting to feel fantastic too”
“Overall, it is a useful and easy supplement for everyday wellness support”
What buyers complain about
“After buying this item regularly i recently started to get suspicious that i wasn't getting 120 capsules as stated on the packaging so when i reordered this last time i counted how many in the new bottle”
“not felt or noticed any difference so not sure value for money”
“On occasion I have knee pain”
“Hard to swallow”
“Bad aftertaste”
“Didn't work for me”
“Full of nothing good for you very little collegen”
“Insanely large”
“There is still a small discomfort in my throat, even so,”
“Deceitful ad”
Common questions
- Is hyaluronic acid supplements profitable to sell on Amazon United Kingdom?
- The niche generates £87K/yr across 15 tracked products. 90-day search growth is -17.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the hyaluronic acid supplements niche?
- 14 brands and 38 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in hyaluronic acid supplements?
- Top complaints mined from reviews: Dosage, Value For Money, Joint Pain. The return rate is 0.0%.
- When does demand for hyaluronic acid supplements peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the hyaluronic acid supplements niche?
- Listings span £5.00–£24.89; the average listing price is £12.53 (sweet spot $15–$100). The average incumbent carries 1,028 reviews — the moat a new listing must climb.