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Hyaluronic Acid Supplements

Fail

Demand is soft, at -17.3% this quarter, so Hyaluronic Acid Supplements is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£87K/yr78K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
66%top-5 click share · 14 brands · 38 sellers

Flapen Score

Hyaluronic Acid Supplements against its category

The dotted line is the Health & Personal Care average. Past it, Hyaluronic Acid Supplements is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hyaluronic Acid Supplements market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hyaluronic Acid Supplements 78K times last year and spent an estimated £87K. The top 5 brands take 67% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
8.9%
Market size, estimated
£87Ka year
Peak month
March1.4× the quietest month
Top search term
hyaluronic acid supplements50K searches a year

02 · Price

A sale here is worth £12.53.

Listings sell for £12.53 on average, from £5.00 to £24.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.53 that is £3K to £6K a year per listing.

Average price
£12.53under the $15 to $100 sweet spot
Price range
£5.00–£24.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #87 within Hyaluronic Acid. It carries 1,028 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#87in Hyaluronic Acid
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,028per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Hyaluronic Acid Supplements products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£35K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

38

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

28%

  • WeightWorld30%
  • Horbäach17%
  • Euphoria Bliss8%
  • Nutravita7%
  • Vita Pharma5%
  • P!nkTribe5%

Demand

Hyaluronic Acid Supplements search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Hyaluronic Acid Supplements search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hyaluronic acid supplements50K/yr
  • hyaluronic acid tablets15K/yr
  • hyaluronic acid capsules9K/yr
  • hyaluronic acid nutritional supplements3K/yr

Reviews and returns

What reviews say buyers love and hate about Hyaluronic Acid Supplements

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dosage18%−0.10

After buying this item regularly i recently started to get suspicious that i wasn't getting 120 capsules as stated on the packaging so when i reordered this last time i counted how many in the new bottle

when I realised the dose was only 900 from having to take 3 x 300mg capsules I wasnt happy

some people say the tablets are big

Value For Money13%−0.06

not felt or noticed any difference so not sure value for money

Considering the price you pay for the limited amount it wasn't a great sign though I've not had issues with other items from this brand

Joint Pain9%+1.03

On occasion I have knee pain

Joints in my knees were quite painful

Ease Of Chewing/Swallowing9%−0.04

Hard to swallow

absolutely impossible to swallow whole

Insanely large and difficult to swallow

Taste-Overall7%−0.04

Bad aftertaste

Tasteless when taking, however, kept getting aftertaste throughout the day

Love

Quality-Overall17%+1.15

A good quality supplement

Excellent product

Overall a reliable product that does exactly what its meant to do

Value For Money14%−0.06

not too expensive

Good value for money

Good value

Advertised Vs Actual Product13%+0.27

Just as advertised

Does the job

As described

Joint Pain9%+1.03

Good for joints

Brilliant supplement to help joints

This does make a difference to my joints

Ease Of Chewing/Swallowing8%−0.04

Easy to use and swallow and not too expensive

Easy to swallow

they are easy to swallow with no taste

FAQ

Common Hyaluronic Acid Supplements questions

Answered from the same tracked data.