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Huel Daily Greens

Fail

The top 5 brands take 100% of clicks, so Huel Daily Greens is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£53K/yr28K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
88%top-5 click share · 2 brands · 11 sellers

Flapen Score

Huel Daily Greens against its category

The dotted line is the Health & Personal Care average. Past it, Huel Daily Greens is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Huel Daily Greens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Huel Daily Greens 28K times last year and spent an estimated £53K. All 2 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
6.3%
Market size, estimated
£53Ka year
Top search term
huel daily greens9K searches a year

02 · Price

A sale here is worth £30.10.

Listings sell for £30.10 on average, from £20.22 to £47.66. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £30.10 that is £3K to £8K a year per listing.

Average price
£30.10inside the $15 to $100 sweet spot
Price range
£20.22–£47.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #119 within Combination Multivitamins & Minerals. It carries 368 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
88%
Out of stock, average day
11.1%
Average rank
#119in Combination Multivitamins & Minerals
Average rating
4.04 starsAmazon United Kingdom average 4.36 stars
Average reviews
368per listing
Listings tracked
8

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Huel Daily Greens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Free Soul51%
  • Huel49%
  • Open — no brand owns it (0%)

Demand

Huel Daily Greens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Oct · busiest ÷ quietest = 2.3× · 10 of 12 months tracked

Search terms

Top Huel Daily Greens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • huel daily greens9K/yr
  • free soul greens14K/yr
  • freesoul greens2K/yr
  • huel greens powder3K/yr

Reviews and returns

What reviews say buyers love and hate about Huel Daily Greens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall41%−0.24

Horrible taste

Different taste each can

Doesnt taste great

Sweetness10%−0.14

Too sweet

If they could dial down the sweetness they would have have a winner

way to sweet

Value For Money6%+1.23

it's expensive

Expensive

quite pricey for no noticeable results

Flavor6%−0.02

I dont like the flavour at all

Absolutely revolting flavour

Smell4%−0.06

Utterly foul smell and taste

Love

Taste-Overall22%−0.24

Decent taste

It tastes delicious

Great Taste

Value For Money10%+1.23

Very competitive pricing

Great value

Great price

Quality-Overall9%+1.13

Great product with a great test

Great product

Decent

Ingredients-Overall8%−0.04

HUEL is a fantastic brand with great ingredients

The ingredients list is highly impressive

Mango greens absolutely fine

Freshness8%

how refreshing and amazing this is, feel so much better taking daily, don't go a day without

I thought it would be a nice refreshing drink

Nice drink, I dont find it fizzy and think its refreshing and a nice change to a bottle of water

Return

0.2% Return rate 0% Fixable by listing

Vegan/Organic100%█▁▁▁▁▁

FAQ

Common Huel Daily Greens questions

Answered from the same tracked data.