Howard Leight Ear Plugs

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months

35K

Growth, 90 days vs prior 90

-14.9%

Conversion, latest week

16.4%

Market size, estimated

£61Ka year

Peak month

March1.3× the quietest month

Top search term

howard leight ear plugs22K searches a year

Listings sell for £10.51 on average, from £3.36 to £27.57. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £10.51 that is £5K to £8K a year per listing.

Average price

£10.51under the $15 to $100 sweet spot

Price range

£3.36–£27.57

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

500–750

Revenue per listing a year

£5K–£8K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

27% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #184 within Ear Care. It carries 1,697 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

27%

Prime listings

91%

Out of stock, average day

0.0%

Average rank

#184in Ear Care

Average rating

4.27 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,697per listing

Listings tracked

11

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months