Hot Water Bottle
MaybeReturns run at only 0.6% of orders. But demand is soft, at -42.8% this quarter, so Hot Water Bottle is a Maybe.
- Flapen Score
- 56 / 100Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 4856
- Market size
- £2.1M/yr3.4M searches / yr
- 90-day growth
- -42.8%search demand this quarter
- Competition
- 50%top-5 click share · 16 brands · 24 sellers
Flapen Score
Hot Water Bottle against its category
The dotted line is the Health & Personal Care average. Past it, Hot Water Bottle is stronger. Inside it, weaker.
Market
The Hot Water Bottle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hot Water Bottle 3.4M times last year and spent an estimated £2.1M. The top 5 brands take 69% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
8.4% of searches ended in a purchase last week.
Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -42.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.1M a year.
- Searches, last 12 months
- 3.4M
- Growth, 90 days vs prior 90
- -42.8%
- Conversion, latest week
- 8.4%
- Market size, estimated
- £2.1Ma year
- Peak month
- November8.0× the quietest month
- Top search term
- hot water bottle2.5M searches a year
02 · Price
A sale here is worth £7.25.
Listings sell for £7.25 on average, from £3.75 to £20.17. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 10,000 to 12,500 of them. At £7.25 that is £73K to £91K a year per listing.
- Average price
- £7.25under the $15 to $100 sweet spot
- Price range
- £3.75–£20.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £73K–£91K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #18 within Hot & Cold Therapies. It carries 3,490 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 92%
- Out of stock, average day
- 1.3%
- Average rank
- #18in Hot & Cold Therapies
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,490per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 4 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Hot Water Bottle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BOLEi Hot Water Bottle with Cosy Faux Fur Cover 2L Kangaroo Pocket Grey
- Price
- £6.77
- Rating
- 4.5/5
- Reviews
- 8,831
- Age
- 3y ago
Cassandra Hot Water Bottle Ribbed Surface Both Sides 1.8 Litre 5 Year Cassandra Guarantee Colour Received Varies
- Price
- £4.60
- Rating
- 4.4/5
- Reviews
- 8,002
- Age
- 18y ago
Jsdoin Hot Water Bottle with Luxury Cosy Faux Fur Cover UK 2L Leakproof Hot Water Bag for Neck Shoulder Pain and Hand Feet Warmer (Gray)
- Price
- £7.33
- Rating
- 4.4/5
- Reviews
- 3,034
- Age
- 8y ago
KEPLIN Hot Water Bottle 2L with Soft Faux Fur Cover Leakproof Natural Rubber Long Lasting Warmth for Neck Back & Hands Fluffy Cosy Design for Men & Women Winter Comfort - Black
- Price
- £6.16
- Rating
- 4.6/5
- Reviews
- 641
- Age
- 10mo ago
BOLEi Hot Water Bottle with Cosy Faux Fur Cover 2L Kangaroo Pocket Pink
- Price
- £7.10
- Rating
- 4.5/5
- Reviews
- 8,831
- Age
- 3y ago
Trending
90-day click momentum
2 Litre Large Hot Water Bottles Pack of 2 - Natural Rubber Leakproof Hot Water Bag with Ribbed Surface for Pain Relief Period Cramps Muscle Aches Back Pain & Warm Therapy (Assorted Colours)
- Price
- £9.22
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 9mo ago
A2Z Hot Water Bottles Soft Husky Plush Pom Pom Fleece Cover 2 Liter Durable Leak Proof Rubber Bottle Pain Relief Cosy Nights Neck Back Shoulder Warmer Sofa Bedtime Heat Therapy
- Price
- £5.51
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 1y ago
Ram Large Hot Water Bottle with Soft Fleece Cover 2L for Aches and Pains
- Price
- £3.75
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 6mo ago
KEPLIN Hot Water Bottle 2L with Soft Faux Fur Cover Leakproof Natural Rubber Long Lasting Warmth for Neck Back & Hands Fluffy Cosy Design for Men & Women Winter Comfort - Cream
- Price
- £6.04
- Rating
- 4.6/5
- Reviews
- 641
- Age
- 10mo ago
Jsdoin Hot Water Bottle with Luxury Cosy Faux Fur Cover UK 2L Leakproof Hot Water Bag for Neck Shoulder Pain and Hand Feet Warmer (Darkgrey)
- Price
- £7.36
- Rating
- 4.4/5
- Reviews
- 3,034
- Age
- 8y ago
Newest
by launch dateRam Large Hot Water Bottle with Soft Fleece Cover 2L for Aches and Pains
- Price
- £3.75
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 6mo ago
2 Litre Large Hot Water Bottles Pack of 2 - Natural Rubber Leakproof Hot Water Bag with Ribbed Surface for Pain Relief Period Cramps Muscle Aches Back Pain & Warm Therapy (Assorted Colours)
- Price
- £9.22
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 9mo ago
KEPLIN Hot Water Bottle 2L with Soft Faux Fur Cover Leakproof Natural Rubber Long Lasting Warmth for Neck Back & Hands Fluffy Cosy Design for Men & Women Winter Comfort - Black
- Price
- £6.16
- Rating
- 4.6/5
- Reviews
- 641
- Age
- 10mo ago
KEPLIN Hot Water Bottle 2L with Soft Faux Fur Cover Leakproof Natural Rubber Long Lasting Warmth for Neck Back & Hands Fluffy Cosy Design for Men & Women Winter Comfort - Cream
- Price
- £6.04
- Rating
- 4.6/5
- Reviews
- 641
- Age
- 10mo ago
A2Z Hot Water Bottles Soft Husky Plush Pom Pom Fleece Cover 2 Liter Durable Leak Proof Rubber Bottle Pain Relief Cosy Nights Neck Back Shoulder Warmer Sofa Bedtime Heat Therapy
- Price
- £5.51
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
24
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
50%
Top 20: 95%
Open market
24%
- BOLEi25%
- Cassandra15%
- RAM ONLINE11%
- KEPLIN10%
- Jsdoin9%
- Samply6%
Demand
Hot Water Bottle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 8.0×
Search terms
Top Hot Water Bottle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hot water bottle2.5M/yr
- hot water bottle with cover uk457K/yr
- hot water bottles92K/yr
- hot water bottles rubber21K/yr
- hot water bottle cover60K/yr
- hot water bag26K/yr
- hot water bottle with cover32K/yr
- large hot water bottle33K/yr
- hotwater bottles for adults27K/yr
- hot water bottle cover only26K/yr
Reviews and returns
What reviews say buyers love and hate about Hot Water Bottle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it started leaking
Leaks
It leaked
A pom pom broke
Didn't last
Broke already a month ago
Absolutely rubbish
Poor quality
Very cheaply made
Doesn't retain heat
Doesn't hold heat
Awful - does not get warm or stay warm
it's a nasty chemical plastic smell
This is scented it smells disgusting
Smells awful
Love
Great product that performs well
Good quality bottle
Excellent product
Excellent value for money
Good value for money
Good Value
Keeps me warm
Toasty warm
Incredibly warm
Soft and fluffy
Soft material great
Fluffy and soft
Good comfort
Relaxing
the cover is really comfy
Return
0.6% Return rate 29% Fixable by listing
it started leaking
Leaks
It leaked
packing box was far too big for item
The stopper and stopper hole in this hot water bottle is much smaller than the one that came with my English made rubber hot water bottle
Smaller than looks
Absolutely rubbish
Poor quality
Very cheaply made
it's a nasty chemical plastic smell
This is scented it smells disgusting
Smells awful
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hot Water Bottle questions
Answered from the same tracked data.