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Hormone Balance for Women

Fail

The top 5 brands take 100% of clicks, so Hormone Balance for Women is a Fail.

Flapen Score
39
39 / 100
Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 48
Market size
£96K/yr114K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
85%top-5 click share · 3 brands · 23 sellers

Flapen Score

Hormone Balance for Women against its category

The dotted line is the Health & Personal Care average. Past it, Hormone Balance for Women is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hormone Balance for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hormone Balance for Women 114K times last year and spent an estimated £96K. All 3 brands take every click. Demand peaks in Jan–Aug–Sep–Oct. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
4.8%
Market size, estimated
£96Ka year
Peak month
January3.0× the quietest month
Top search term
goli gummies40K searches a year

02 · Price

A sale here is worth £17.60.

Listings sell for £17.60 on average, from £8.27 to £41.80. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £17.60 that is £4K to £9K a year per listing.

Average price
£17.60inside the $15 to $100 sweet spot
Price range
£8.27–£41.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #303 within Diet & Nutrition. It carries 38,591 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
90%
Out of stock, average day
3.3%
Average rank
#303in Diet & Nutrition
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
38,591per listing
Listings tracked
10

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Hormone Balance for Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

£0£14K£29K£43K£57K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

23

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

0%

  • Goli87%
  • Nutriburst9%
  • WeightWorld4%

Demand

Hormone Balance for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Oct · busiest ÷ quietest = 3.0×

Search terms

Top Hormone Balance for Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • goli gummies40K/yr
  • goli42K/yr
  • nutriburst11K/yr
  • nutriburst gummies11K/yr
  • gruns daily gummies4K/yr
  • super greens gummies4K/yr
  • greens gummies3K/yr

Reviews and returns

What reviews say buyers love and hate about Hormone Balance for Women

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Taste-Overall”
7%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not working”
A buyer, on “Functionality-Overall”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hormone Balance for Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data