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Hormone Balance for Women

Fail

The top 5 brands take 100% of clicks, so Hormone Balance for Women is a Fail.

Flapen Score
39
39 / 100
Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 48
Market size
£96K/yr114K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
85%top-5 click share · 3 brands · 23 sellers

Flapen Score

Hormone Balance for Women against its category

The dotted line is the Health & Personal Care average. Past it, Hormone Balance for Women is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hormone Balance for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hormone Balance for Women 114K times last year and spent an estimated £96K. All 3 brands take every click. Demand peaks in Jan–Aug–Sep–Oct. Flapen scores it 39 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
4.8%
Market size, estimated
£96Ka year
Peak month
January3.0× the quietest month
Top search term
goli gummies40K searches a year

02 · Price

A sale here is worth £17.60.

Listings sell for £17.60 on average, from £8.27 to £41.80. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £17.60 that is £4K to £9K a year per listing.

Average price
£17.60inside the $15 to $100 sweet spot
Price range
£8.27–£41.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #303 within Diet & Nutrition. It carries 38,591 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
90%
Out of stock, average day
3.3%
Average rank
#303in Diet & Nutrition
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
38,591per listing
Listings tracked
10

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Hormone Balance for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£14K£29K£43K£57K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Goli87%
  • Nutriburst9%
  • WeightWorld4%

Demand

Hormone Balance for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Oct · busiest ÷ quietest = 3.0×

Search terms

Top Hormone Balance for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • goli gummies40K/yr
  • goli42K/yr
  • nutriburst11K/yr
  • nutriburst gummies11K/yr
  • gruns daily gummies4K/yr
  • super greens gummies4K/yr
  • greens gummies3K/yr

Reviews and returns

What reviews say buyers love and hate about Hormone Balance for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall7%−0.08

Not working

not very effective

Had no effect on me

Taste-Overall6%+0.72

but you can't taste it at all when you eat the gummies

Strange taste

the after taste is foul

Dosage5%−0.04

serving is pretty low

I don't take it regularly

do not take these

Nutritional Content5%

dont eat much during the day so trying to make sure I get the nutrients I need can be tricky

not sure how the nutritional value is against taking the vinegar in water with lemon

Not for those who actually care about health

Value For Money4%+0.24

Rather expensive

a bit over priced

Waste of money

Love

Taste-Overall34%+0.72

Great tasting gummies

No unpleasant aftertaste

Good taste

Quality-Overall6%+0.78

Really nice to chew high quality

Good quality

great product

Flavor5%+0.51

The raspberry flavour is pleasant

Nice flavour

Pleasant flavoured gummies

Ease Of Chewing/Swallowing5%+0.34

chewable

Easy to chew

soft to chew

Vitamin4%

Really good vitamins

There's a nice mixture of vitamins

Great vitamin and easy to take

FAQ

Common Hormone Balance for Women questions

Answered from the same tracked data.