Hmb
a small market ($53K/yr) — Hmb doesn't clear our bar today.
Flapen Score
Is Hmb profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hmb is a £53K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 47/100.
Hmb: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.6% over the last 90 days and 7.3% of searches end in a purchase.
£53K
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 15 products
Top Hmb products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mr Runs HMB - Muscle Strength & Fitness 1000mg per Serving - Protect from Muscle Loss During Calorie Cutting Ageing or Inactivity - 120 Capsules 60 Servings
- Price
- £13.23
- Rating
- 4.4/5
- Reviews
- 286
- Age
- 4y ago
Applied Nutrition HMB Supplement - HMB 500mg Capsules Metabolite of Leucine for Muscle Growth & Repair (120 Capsules - 60 Servings)
- Price
- £9.38
- Rating
- 4.3/5
- Reviews
- 179
- Age
- 6y ago
Bulk HMB Powder 500 g
- Price
- £15.92
- Rating
- 4.4/5
- Reviews
- 672
- Age
- 12y ago
HMB 650mg with BioPerine High Strength Calcium HMB Beta-Hydroxy Beta-Methylbutyrate Supplement 90 Vegan Capsules Resealable and Recyclable Pouch by Alpha01
- Price
- £8.26
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 6y ago
HMB Anabolic Muscle Growth Supplement 1 000mg HMB with Vitamin D 120 Vegan Capsules 2 Month Supply Supports Strength Repair & Recovery
- Price
- £16.64
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 5mo ago
Trending
90-day click momentum
Applied Nutrition - HMB Powder - 3000mg Pure Formula - Best Leucine Metabolite - Best Muscle Support Supplement - Supports Recovery & Training - (200g 67 Servings) (Unflavoured)
- Price
- £14.10
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago
HMB Anabolic Muscle Growth Supplement 1 000mg HMB with Vitamin D 120 Vegan Capsules 2 Month Supply Supports Strength Repair & Recovery
- Price
- £16.64
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 5mo ago
TREC Nutrition HMB Formula Caps - 120 caps - Powerful Anticatabolic Supplement for Lean Muscle Gain Fat Reduction and Enhanced Stamina - Hydroxymethylbutyrate (HMB) Metabolic Support - 120 Capsules
- Price
- £14.22
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 6y ago
HMB Powder | HMB Beta-Hydroxy Beta-Methylbutyrate Supplement | Suitable for Vegans and Vegetarians | No Artificial Preservatives | Resealable and Recyclable Pouch by Pure Source Nutrition (250g)
- Price
- £9.16
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 5y ago
Bulk HMB Powder 100g
- Price
- £4.47
- Rating
- 4.4/5
- Reviews
- 672
- Age
- 11y ago
Newest
by launch dateApplied Nutrition - HMB Powder - 3000mg Pure Formula - Best Leucine Metabolite - Best Muscle Support Supplement - Supports Recovery & Training - (200g 67 Servings) (Unflavoured)
- Price
- £14.10
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago
HMB Anabolic Muscle Growth Supplement 1 000mg HMB with Vitamin D 120 Vegan Capsules 2 Month Supply Supports Strength Repair & Recovery
- Price
- £16.64
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 5mo ago
Freak Athletics HMB Supplement - 1000mg Serving HMB 500mg Capsules Metabolite of Leucine for Muscle Growth & Repair - 120 Capsules 60 Servings
- Price
- £11.41
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1y ago
HMB Pro 1 000mg with Vitamin D (Maximum Absorption) 2 Month Supply 120 HMB Capsules Muscle Growth Supplements Muscle Strength & Repair HMB Supplement
- Price
- £18.59
- Rating
- 4.2/5
- Reviews
- 92
- Age
- 1y ago
Mr Runs HMB - Muscle Strength & Fitness 1000mg per Serving - Protect from Muscle Loss During Calorie Cutting Ageing or Inactivity - 120 Capsules 60 Servings
- Price
- £13.23
- Rating
- 4.4/5
- Reviews
- 286
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 rising
Sellers
26
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
16%
- Mr Run24%
- Applied Nutrition21%
- Bulk17%
- ALPHA018%
- OLIMP SPORT NUTRITION8%
- Nutra Science6%
- Open — no brand owns it (6 brands, 16%)
Hmb demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Hmb search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hmb30K/yr
- hmb supplements18K/yr
- hmb powder8K/yr
What reviews say buyers love and hate about Hmb
What buyers mention most, as a share of all reviews.
What buyers love
67% of reviews“Good combination”
“Exceptional Value: Offering 66 servings in a compact 100g pouch makes this an incredibly cost-effective addition to a supplement stack”
“Boost protein”
“This one keeps things quite straightforward with HMB paired with vitamin D”
“easy to take with water”
What buyers complain about
44% of reviews“Theres no real taste to them”
“was leaking somehow from the top”
“Side effects”
“Had little effect”
“What caught me out is the dose - 1,000mg a day is only a third of what most studies use for real results”
Common Hmb questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
