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Hip Support

Hip Support shows beatable incumbent ratings (4.0★), but a small market ($70K/yr) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 17Growth 19Conversion 27Competition 79Returns 39Price range 84Avg price 89Brand share 70Review moat 40Quality gap 95
This niche Category average

Is Hip Support profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hip Support is a £70K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 51/100.

Hip Support: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -12.1% over the last 90 days and 2.2% of searches end in a purchase.

£70K

revenue / yr

Units sold / yr4K
Search volume / yr-12.1%155K
Conversion rate2.2%
Avg price£20.51

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers26 · 27
Top-5 product click share36%
Open market37%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 44 products

Sponsored placement82%
New entrants (1y)9· 0 succeeded
Avg rating4.0★
Avg reviews2,503

Top Hip Support products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

27

Top-5 brand share

63%

Top 20: 95%

Top-5 click share

36%

Top 20: 76%

Open market

30%

  • Dr. Arthritis27%
  • Comfort & Care Apparel12%
  • Runhit9%
  • Always Ready8%
  • Bodyprox7%
  • ARMSTRONG AMERICA7%

Hip Support demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume155KCVR2.2%Products44Brands26Top 5 Brands63%OOS Rate10.7%Rating4.0★Reviews2,503Avg BSR#44
4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Hip Support search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hip support for women33K/yr
  • hip brace20K/yr
  • hip20K/yr
  • hip support for men26K/yr
  • hip support17K/yr
  • groin support11K/yr
  • hip brace for women12K/yr
  • hip brace for men5K/yr
  • hip supports4K/yr
  • hip support brace5K/yr

What reviews say buyers love and hate about Hip Support

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Quality-Overall20%

Excellent quality and functional

Size-Overall17%

Fits well

Comfort-Overall10%

Very comfortable

Value For Money6%

Worth every penny

Advertised Vs Actual Product6%

As described

What buyers complain about

72% of reviews
Size-Overall17%

it just didn't fit correctly

Ease Of Use10%

Difficult to put on

Functionality-Overall9%

Didn't work for me

Comfort-Overall9%

Not comfortable

Value For Money7%

Theyre not cheap

Hip Support return rate & reasons

Why buyers send it back, as a share of all return requests.

3.9%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
57%
2Functionality-Overall
11%
3Comfort-Overall
7%
4Quality-Overall
3%
5Heating
3%

Common Hip Support questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hip Support 51/100 on Amazon United Kingdom — Worth a look. The niche generates £70K/yr across 44 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved -12.1% over the last 90 days.
Search demand for Hip Support on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.