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Hip Support

Maybe

The products selling today average only 4.0★. But shoppers spend only $70K a year here, so Hip Support is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£70K/yr155K searches / yr
90-day growth
-12.1%search demand this quarter
Competition
36%top-5 click share · 26 brands · 27 sellers

Flapen Score

Hip Support against its category

The dotted line is the Health & Personal Care average. Past it, Hip Support is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hip Support market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hip Support 155K times last year and spent an estimated £70K. The top 5 brands take 63% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-12.1%
Conversion, latest week
2.2%
Market size, estimated
£70Ka year
Peak month
March1.3× the quietest month
Top search term
hip support for women33K searches a year

02 · Price

A sale here is worth £20.51.

Listings sell for £20.51 on average, from £5.10 to £74.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £20.51 that is £0 to £2K a year per listing.

Average price
£20.51inside the $15 to $100 sweet spot
Price range
£5.10–£74.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #44 within Medical Supplies & Equipment. It carries 2,503 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
89%
Out of stock, average day
10.7%
Average rank
#44in Medical Supplies & Equipment
Average rating
3.97 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,503per listing
Listings tracked
44

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Hip Support products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

27

Top-5 brand share

63%

Top 20: 95%

Top-5 click share

36%

Top 20: 76%

Open market

30%

  • Dr. Arthritis27%
  • Comfort & Care Apparel12%
  • Runhit9%
  • Always Ready8%
  • Bodyprox7%
  • ARMSTRONG AMERICA7%

Demand

Hip Support search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Hip Support search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hip support for women33K/yr
  • hip brace20K/yr
  • hip20K/yr
  • hip support for men26K/yr
  • hip support17K/yr
  • groin support11K/yr
  • hip brace for women12K/yr
  • hip brace for men5K/yr
  • hip supports4K/yr
  • hip support brace5K/yr

Reviews and returns

What reviews say buyers love and hate about Hip Support

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%+1.20

it just didn't fit correctly

Its quite big

To small

Ease Of Use10%−0.11

Difficult to put on

difficult to fasten

Not easy to put on or take off

Functionality-Overall9%−0.15

Didn't work for me

Did not quite work as planned

Ive only had it for 24 hours but, so far, I have not had any success with this item

Comfort-Overall9%

Not comfortable

it was so uncomfy in the groin area too

uncomfortable to wear

Value For Money7%−0.07

Theyre not cheap

an expensive waste of money

But did it cost a lot

Love

Quality-Overall20%+1.30

Excellent quality and functional

Looks well made

Excellent product

Size-Overall17%+1.20

Fits well

It fits like a dream

Easy to fit

Comfort-Overall10%

Very comfortable

comfortable to wear

Very comfortable and easily adjusted

Value For Money6%−0.07

Worth every penny

Very good value for money

Good value

Advertised Vs Actual Product6%+0.22

As described

Doing its job

Does the job,as described, very happy

Return

3.9% Return rate 67% Fixable by listing

Size-Overall57%▇▇█▇▇▇

it just didn't fit correctly

Its quite big

To small

Functionality-Overall11%▆█▄▆▇▄

Didn't work for me

Did not quite work as planned

Ive only had it for 24 hours but, so far, I have not had any success with this item

Comfort-Overall7%▆▇▄█▃█

Not comfortable

it was so uncomfy in the groin area too

uncomfortable to wear

Quality-Overall3%▄▆▆█▆▇

Poor quality

I might invest in a better product

Not very good

Heating3%█▅▆▅▁▂

FAQ

Common Hip Support questions

Answered from the same tracked data.