Is hip support profitable to sell on Amazon United Kingdom?

The niche generates £70K/yr across 44 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Worth a look (51/100).

How competitive is the hip support niche?

26 brands and 27 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in hip support?

Top complaints mined from reviews: Size-Overall, Ease Of Use, Functionality-Overall. The return rate is 3.9%.

When does demand for hip support peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the hip support niche?

Listings span £5.10–£74.69; the average listing price is £20.51 (sweet spot $15–$100). The average incumbent carries 2,503 reviews — the moat a new listing must climb.

hip support

Worth a look

Shows beatable incumbent ratings (4.0★), but a small market ($70K/yr) keeps it on the watch list.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great£20.51

avg listing price — sweet spot $15–$100

Price range

Great£5.10–£74.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,502.52

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-12.1%

90-day search growth — must beat 0% to launch

Market size

Bad£70K

£70K/yr · 155K searches

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, hip support is a £70K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

hip support market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £62K–£82K; units × avg price
Conversion rate: 2.2%
Avg BSR: #44
Page quality: 0%
Prime: 89%
Sponsored: 82%
Out of stock: 10.7%
Avg brand age: 43 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

26 rising

Sellers

Top-5 brand share

63%

Top 20: 95%

Top-5 click share

36%

Top 20: 76%

Open market

30%

Dr. Arthritis27%
Comfort & Care Apparel12%
Runhit9%
Always Ready8%
Bodyprox7%
ARMSTRONG AMERICA7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top hip support search terms

hip support for women33K/yr -14.3%1.7% conv.
hip brace20K/yr -12.8%1.5% conv.
hip20K/yr -10.4%0.0% conv.
hip support for men26K/yr -14.7%3.1% conv.
hip support17K/yr -17.6%1.8% conv.
groin support11K/yr +9.8%4.1% conv.
hip brace for women12K/yr -10.0%1.6% conv.
hip brace for men5K/yr -20.5%3.5% conv.
hip supports4K/yr -3.0%0.8% conv.
hip support brace5K/yr -24.8%0.9% conv.

All search terms

Top hip support products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dr.Arthritis Doctor Developed Strengthening & Stabilizing Hip Brace for Men & Women W/Doctor Handbook - Hip Brace for Sciatica Pain Relief - Compression Wrap for Hip Pain - (L/XL Black Left)

Dr. Arthritis£24.244.0★2,824 rev

Bodyprox Groin Support Bandage Adjustable Compression Wrap For Hip Groin Hamstring Thigh And Sciatic Nerve Pain Relief

Bodyprox£12.454.0★8,903 rev

Dr.Arthritis Doctor Developed Hip Support Brace & Doctor Handbook - Hip Brace For Women & Men (L/Xl Pink)

Dr. Arthritis£18.814.0★2,824 rev

Comfort & Care Apparel Hip Protector Pants a set of 3 pieces / Breathable fabric 95% cotton & 5% lycria /Washable/ Without Pads - XL

Comfort & Care Apparel£41.672.9★6 rev

Runhit Compression Shorts Men Athletic Underwear for Men Spandex Running Shorts Workout

Runhit£15.244.5★19,572 rev

Newest

by launch date

Lusofie Invisible Silicone Hip Pads Natural Look Butt Enhancers with Adhesive Comfort Fit Hip Lifters for Women Discreet Body Shaping Pads for Wedding Party & Daily Wear (Beige L Size 2Pcs)

Lusofie£7.7017 rev

5mo ago

AVQY Hip Brace Hip Support for Men and Women Thigh Support Groin Brace Sciatic Belt for Sciatica Pain Relief Hamstring Support Compression Sleeve Wrap for Pulled Groin Sciatic Nerve Pain

AVQY£8.678 rev

11mo ago

Hip Support for Men and Women 1PCS Hip Brace for Sciatica Pain Relief Thigh Support for Hip Pain (Black Red)

Haxisii£5.549 rev

11mo ago

Grosion Hip Support for Women and Men Hip Brace with Good Air Permeability Thigh Support Can Relieve Discomfort During Exercise (Black Red)

Grosion£6.3017 rev

1y ago

Runhit Mens Compression Shorts 1 or 2 Packs Anti Chafing Moisture Wicking Underwear Quick Dry Spandex Fabric Base Layer Shorts Sport Undershorts for Cycling Running Gym Black/Navy L

Runhit£8.54112 rev

1y ago

What buyers say about hip support

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Excellent quality and functional”

Size-Overall17%

“Fits well”

Comfort-Overall10%

“Very comfortable”

Value For Money6%

“Worth every penny”

Advertised Vs Actual Product6%

“As described”

Adjustability/Rotatability/Reclining4%

“Adjustable fit”

Efficiency4%

“Do the work”

Strength4%

“It is strong”

Support-Overall3%

“these supports help me be able to continue to play”

Body Support3%

“Support belt”

What buyers complain about

Size-Overall17%

“it just didn't fit correctly”

Ease Of Use10%

“Difficult to put on”

Functionality-Overall9%

“Didn't work for me”

Comfort-Overall9%

“Not comfortable”

Value For Money7%

“Theyre not cheap”

Strength7%

“Flimsy material,hardly any support”

Quality-Overall5%

“Poor quality”

Material Quality4%

“Flimsy material”

Advertised Vs Actual Product3%

“on box says its for sciatica from the back. Did nothing.”

Durability3%

“Overall, they didn't last long so I would opt for another brand”

Top return reasons

Size-Overall57%

Functionality-Overall11%

Comfort-Overall7%

Quality-Overall3%

Heating3%

Advertised Vs Actual Product2%

Ease Of Use1%

Compatibility-Overall1%

Joint Pain1%

Defective Material/Parts1%

Common questions

Is hip support profitable to sell on Amazon United Kingdom?: The niche generates £70K/yr across 44 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Worth a look (51/100).
How competitive is the hip support niche?: 26 brands and 27 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in hip support?: Top complaints mined from reviews: Size-Overall, Ease Of Use, Functionality-Overall. The return rate is 3.9%.
When does demand for hip support peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the hip support niche?: Listings span £5.10–£74.69; the average listing price is £20.51 (sweet spot $15–$100). The average incumbent carries 2,503 reviews — the moat a new listing must climb.