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Hikari Teeth Whitening Powder

Maybe

Search demand grew >1,000% this quarter. But shoppers spend only $31K a year here, so Hikari Teeth Whitening Powder is a Maybe.

Flapen Score
64
64 / 100
Top 4% of 2,035 Health & Personal Care niches · +16 vs the category median of 48
Market size
£31K/yr27K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
59%top-5 click share · 18 brands · 47 sellers

Flapen Score

Hikari Teeth Whitening Powder against its category

The dotted line is the Health & Personal Care average. Past it, Hikari Teeth Whitening Powder is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hikari Teeth Whitening Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hikari Teeth Whitening Powder 27K times last year and spent an estimated £31K. The top 5 brands take 67% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

8.4% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
8.4%
Market size, estimated
£31Ka year
Top search term
hikari teeth whitening powder21K searches a year

02 · Price

A sale here is worth £13.70.

Listings sell for £13.70 on average, from £2.28 to £27.78. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £13.70 that is £0 to £1K a year per listing.

Average price
£13.70under the $15 to $100 sweet spot
Price range
£2.28–£27.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 43.2% of listings are out of stock. The average listing ranks #244 within Dental Care. It carries 1,063 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
48%
Out of stock, average day
43.2%
Average rank
#244in Dental Care
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,063per listing
Listings tracked
21

04 · Newcomers

Amazon counts 4 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
4Amazon's first-year sales bar
Average brand age
17 months

Products

Top Hikari Teeth Whitening Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

18

Sellers

47

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

28%

  • Yestree22%
  • Generic17%
  • Xuminny10%
  • kyno9%
  • MySweetSmile9%
  • KUNYOS5%

Reviews and returns

What reviews say buyers love and hate about Hikari Teeth Whitening Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall16%−0.27

Doesn't work

Didn't do anything

tried everything to whiten mine nothing works

Value For Money14%−0.18

Waste of money

expensive

Very overpriced

Oral Hygiene8%

Without dental cleaning

as it has given me a very painful mouth

The results are not as dramatic as a dental whitening kits

Tooth Brightening7%+0.18

Yet another teeth whitening fail

After 2 months use there is no difference to the whiteness of my teeth

Doesn't whiten teeth at all

Stain Resistance6%

Had stains on my teeth

they are capped so prob permanently stained

after the very first use the stain had 90% gone

Love

Tooth Brightening22%+0.18

It really works with whitening your teeth

Whitening toothpaste

Teeth whitening

Quality-Overall15%+1.10

Good product as expected from this company

Excellent Product

Good quality

Advertised Vs Actual Product9%+1.09

it has always done the job

As described

Seems to do what it says

Oral Hygiene7%

Clean teeth

A very effective product for teeth

Excellent tooth powder makes teeth feel really clean

Value For Money7%−0.18

good price

Value for money

Money well spent

Return

0.1% Return rate 22% Fixable by listing

Functionality-Overall14%▁█▁▃▃▁

Doesn't work

Didn't do anything

tried everything to whiten mine nothing works

Advertised Vs Actual Product11%▁▁█▅▄▃
Tooth Sensitivity10%▁█▁▄▃▃

My mouth was smarting after I brush my teeth

I have a sensitive mouth

Sensitivity - I have very sensitive teeth and gums

Tooth Brightening10%▁▁▆▄▁█

Yet another teeth whitening fail

After 2 months use there is no difference to the whiteness of my teeth

Doesn't whiten teeth at all

Size-Overall7%▁▁▁▃█▁

Only small 30g

Small quantity

FAQ

Common Hikari Teeth Whitening Powder questions

Answered from the same tracked data.