Highland Cow Hot Water Bottle
FailDemand is soft, at -60.8% this quarter, so Highland Cow Hot Water Bottle is a Fail.
- Flapen Score
- 41 / 100Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 4841
- Market size
- £33K/yr37K searches / yr
- 90-day growth
- -60.8%search demand this quarter
- Competition
- 73%top-5 click share · 12 brands · 32 sellers
Flapen Score
Highland Cow Hot Water Bottle against its category
The dotted line is the Health & Personal Care average. Past it, Highland Cow Hot Water Bottle is stronger. Inside it, weaker.
Market
The Highland Cow Hot Water Bottle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Highland Cow Hot Water Bottle 37K times last year and spent an estimated £33K. The top 5 brands take 78% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -60.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- -60.8%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £33Ka year
- Peak month
- December27.7× the quietest month
- Top search term
- highland cow hot water bottle32K searches a year
02 · Price
A sale here is worth £15.24.
Listings sell for £15.24 on average, from £11.49 to £21.02. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.24 that is £0 to £2K a year per listing.
- Average price
- £15.24inside the $15 to $100 sweet spot
- Price range
- £11.49–£21.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 35.9% of listings are out of stock. The average listing ranks #381 within Hot & Cold Therapies. It carries 364 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 54%
- Out of stock, average day
- 35.9%
- Average rank
- #381in Hot & Cold Therapies
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 364per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Highland Cow Hot Water Bottle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
A2Z 3D Highland Hot Water Bottle 750ML- Hot Bottle HB1177 Highland
- Price
- £12.97
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 10mo ago
Highland Cow Stuffed Animals Microwavable Stuffed Animal Adorable Fluffy Plush for Warmth Comfort Heatable Coolable Lavender Scent Cow Toys Cute Soft Plushie Highland Cattle Gift for Kids Adult
- Price
- £18.39
- Rating
- 4.5/5
- Reviews
- 328
- Age
- 1y ago
Bseical Hot Water Bottle Belt Hot Water Bottle with Cover Heating Pad for Tummy Back Shoulders Neck Large Size Menstruation Brown Modern Latex Free Portable 1 Litre
- Price
- £15.48
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 1y ago
A2Z Highland Cow 3D Hot Water - Hot Bottle HB1178 Highland
- Price
- £12.97
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 10mo ago
K Collection 3D Novelty Hot Water Bottle with Removable Cover - Highland Cow Design - Soft Plush Cover - Premium Natural Rubber
- Price
- £13.07
- Rating
- 4.4/5
- Reviews
- 239
- Age
- 2y ago
Trending
90-day click momentum
Electric Heat Pad for Period Back Pain Relief - Menstrual Heating Heated Pad USB Powered - Highland Cow Plush Portable Stuffed Animal - Funny Women Teenage Girls Mum Christmas Birthday Gifts
- Price
- £21.02
- Rating
- 4.0/5
- Reviews
- 882
- Age
- 6mo ago
Bartleby Highland Cow Hot Water Bottle Soothing Warmth & Pain Relief Comfort & Relaxation
- Price
- £16.15
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 5mo ago
Highland Cow Stuffed Animals Microwavable Stuffed Animal Adorable Fluffy Plush for Warmth Comfort Heatable Coolable Lavender Scent Cow Toys Cute Soft Plushie Highland Cattle Gift for Kids Adult
- Price
- £18.39
- Rating
- 4.5/5
- Reviews
- 328
- Age
- 1y ago
SuzziPals Heatable & Coolable Highland Cow Stuffed Animals Plushie Microwavable Heating Pad for Soothing & Relaxation Lavender Scented Cattle Plush Toys for Stress Relief Stuffed Cow Gifts
- Price
- £19.60
- Rating
- 4.4/5
- Reviews
- 2,790
- Age
- 2y ago
A2Z 3D Highland Hot Water Bottle 750ML- Hot Bottle HB1177 Highland
- Price
- £12.97
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 10mo ago
Newest
by launch dateBartleby Highland Cow Hot Water Bottle Soothing Warmth & Pain Relief Comfort & Relaxation
- Price
- £16.15
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 5mo ago
Electric Heat Pad for Period Back Pain Relief - Menstrual Heating Heated Pad USB Powered - Highland Cow Plush Portable Stuffed Animal - Funny Women Teenage Girls Mum Christmas Birthday Gifts
- Price
- £21.02
- Rating
- 4.0/5
- Reviews
- 882
- Age
- 6mo ago
A2Z 3D Highland Hot Water Bottle 750ML- Hot Bottle HB1177 Highland
- Price
- £12.97
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 10mo ago
A2Z Highland Cow 3D Hot Water - Hot Bottle HB1178 Highland
- Price
- £12.97
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 10mo ago
Hairy Scottish Highland Cow Long Hair Hot Water Bottle
- Price
- £13.31
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
12 rising
Sellers
32
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
17%
- A2Z41%
- Cuckool12%
- Bseical11%
- K Collection8%
- Bartleby6%
- SuzziPals5%
- Open — no brand owns it (6 brands, 17%)
Demand
Highland Cow Hot Water Bottle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 27.7×
Reviews and returns
What reviews say buyers love and hate about Highland Cow Hot Water Bottle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tiny
Its smaller than I thought it would be
size than expected
Caught Fire in the Microwave
It doesnt heat enough
Quality questionable
Product was poorer quality
its hair started coming off as soon as it was unpacked
Pieces of hair continue to detach after each use
Love
Perfect and cute gift
Great gift
It is the kind of gift that works for all ages
As described
The product matches the description
The product is exactly as described
Attractive item,
Very nice item good quality
Quality
Nice and cosy
comfort as well as being an adorable cuddly toy
Good size
Return
0.9% Return rate 42% Fixable by listing
Tiny
Its smaller than I thought it would be
size than expected
It doesnt heat enough
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Highland Cow Hot Water Bottle questions
Answered from the same tracked data.