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Her V Flora

Fail

The top 5 products take 100% of clicks, so Her V Flora is a Fail.

Flapen Score
33
33 / 100
Ranks 1,956 of 2,035 Health & Personal Care niches · −15 vs the category median of 48
Market size
£23K/yr41K searches / yr
90-day growth
-23.4%search demand this quarter
Competition
100%top-5 click share · 3 brands · 4 sellers

Flapen Score

Her V Flora against its category

The dotted line is the Health & Personal Care average. Past it, Her V Flora is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Her V Flora market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Her V Flora 41K times last year and spent an estimated £23K. All 3 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-23.4%
Conversion, latest week
3.1%
Market size, estimated
£23Ka year
Top search term
her v flora16K searches a year

02 · Price

A sale here is worth £17.65.

Listings sell for £17.65 on average, from £8.25 to £25.42. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At £17.65 that is £9K to £13K a year per listing.

Average price
£17.65inside the $15 to $100 sweet spot
Price range
£8.25–£25.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
£9K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #171 within Bacterial Cultures. It carries 595 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
10.8%
Average rank
#171in Bacterial Cultures
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
595per listing
Listings tracked
4

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Her V Flora products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

4

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Womenli56%
  • Free Soul32%
  • Sea Vitality12%
  • Open — no brand owns it (0%)

Demand

Her V Flora search demand

Weekly searches over the year. Pick a range.

1K750Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Her V Flora search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • her v flora16K/yr
  • her v flora probiotic8K/yr
  • womenli her v flora6K/yr
  • v flora probiotic4K/yr
  • womenli4K/yr
  • v flora3K/yr

Reviews and returns

What reviews say buyers love and hate about Her V Flora

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Doesnt work”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Her V Flora questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data