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Hemp Protein Powder

Fail

Shoppers spend only $34K a year here, so Hemp Protein Powder is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£34K/yr31K searches / yr
90-day growth
-15.1%search demand this quarter
Competition
78%top-5 click share · 6 brands · 13 sellers

Flapen Score

Hemp Protein Powder against its category

The dotted line is the Health & Personal Care average. Past it, Hemp Protein Powder is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hemp Protein Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hemp Protein Powder 31K times last year and spent an estimated £34K. The top 5 brands take 96% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
10.0%
Market size, estimated
£34Ka year
Peak month
January1.5× the quietest month
Top search term
hemp protein powder20K searches a year

02 · Price

A sale here is worth £11.08.

Listings sell for £11.08 on average, from £5.48 to £31.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £11.08 that is £3K to £6K a year per listing.

Average price
£11.08under the $15 to $100 sweet spot
Price range
£5.48–£31.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #178 within Diet & Nutrition. It carries 989 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#178in Diet & Nutrition
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
989per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Hemp Protein Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

13

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Sevenhills Wholefoods47%
  • Naturya17%
  • LOOV14%
  • Nature Diet10%
  • Intenson9%
  • Thames Organic4%

Demand

Hemp Protein Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Hemp Protein Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hemp protein powder20K/yr
  • hemp protein4K/yr
  • hemp powder3K/yr
  • organic hemp protein powder3K/yr

Reviews and returns

What reviews say buyers love and hate about Hemp Protein Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall33%−0.19

Not nice taste

the taste is quite neutral, slightly hempy

Tastes absolutely awful

Quality-Overall25%−0.20

Terrible quality

Nutritional Content15%+1.97

Not the highest source of protein in powdered form

I guess you have to get more if your daily protein intake is high

Love

Quality-Overall29%−0.20

Excellent quality

A nice product

Great quality and cheap

Nutritional Content22%+1.97

Good quality protein

for the vital nutrients

Best protein

Value For Money15%+1.51

Great value as described

fairly priced

Texture/Consistency-Overall8%+0.70

The texture is nice especially for mature women even though I bought it for my daughter

she likes this one texture wise adds it to porridge or smoothies etc

Vegan/Organic6%+0.14

Great quality organic hemp protein powder

Really natural product

a winner for me since it's natural, organic, and nutrients rich

FAQ

Common Hemp Protein Powder questions

Answered from the same tracked data.