Heel Protectors
MaybeReturns run at only 0.4% of orders. But prices span $3.02–$15.45, mostly outside the sweet spot, so Heel Protectors is a Maybe.
- Flapen Score
- 59 / 100Top 11% of 2,035 Health & Personal Care niches · +11 vs the category median of 4859
- Market size
- £95K/yr223K searches / yr
- 90-day growth
- +5.1%search demand this quarter
- Competition
- 40%top-5 click share · 34 brands · 80 sellers
Flapen Score
Heel Protectors against its category
The dotted line is the Health & Personal Care average. Past it, Heel Protectors is stronger. Inside it, weaker.
Market
The Heel Protectors market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Heel Protectors 223K times last year and spent an estimated £95K. The top 5 brands take 45% of clicks. Demand peaks in Sep–Oct. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
7.5% of searches ended in a purchase last week.
Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.
- Searches, last 12 months
- 223K
- Growth, 90 days vs prior 90
- +5.1%
- Conversion, latest week
- 7.5%
- Market size, estimated
- £95Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- heel protectors96K searches a year
02 · Price
A sale here is worth £5.66.
Listings sell for £5.66 on average, from £3.02 to £15.45. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £5.66 that is £4K to £6K a year per listing.
- Average price
- £5.66under the $15 to $100 sweet spot
- Price range
- £3.02–£15.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #78 within Foot Care. It carries 1,554 reviews at 4.06 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 8.7%
- Average rank
- #78in Foot Care
- Average rating
- 4.06 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,554per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 1 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Heel Protectors products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
2 Pairs Silicone Heel Protectors Soft Gel Heel Protectors for Blister Prevention Heel Cups for Plantar Fasciitis Heel Pain Relief Heel Sleeves Ankle Protectors Suitable for Men and Women
- Price
- £5.00
- Rating
- 4.0/5
- Reviews
- 156
- Age
- 3y ago

VivoFoot 2 Pair Gel Heel Protector Heel Pain and Cracked Heels Relief Socks
- Price
- £7.48
- Rating
- 4.1/5
- Reviews
- 3,788
- Age
- 5y ago

2 Pair Heel Cushion Pads Self-Adhesive Heel Grips Inserts for Boots Loose Shoes Too Big Anti Blister Shoe Liners Heel Protectors Reusable Heel Guards Liners for Women Men Improve Shoe Fit
- Price
- £3.37
- Rating
- 4.1/5
- Reviews
- 1,431
- Age
- 2y ago

DANNEN Heel Grips 4 Pcs Heel Cushion Pads for Loose Shoes-Anti-Slip Heel Protectors Foot Support Soft Heel Pads & Shoe Inserts for Ladies Shoes Prevent Rubbing Blisters & Heel Slipping (Black)
- Price
- £3.13
- Rating
- 4.4/5
- Reviews
- 127
- Age
- 10mo ago

Silicone Gel Heel Cups & Protectors (2 Pairs/4PCS) Soft Ankle & Heel Sleeves for Blisters Plantar Fasciitis Achilles Tendonitis Heel Spur Relief & Cracked Heels Comfort Fit for Men & Women
- Price
- £3.67
- Rating
- 3.6/5
- Reviews
- 21
- Age
- 7mo ago
Trending
90-day click momentum
2 Pairs Silicone Heel Protectors Gel Heel Cups Heel Sleeves for Heel Comfort Blister Protection Heel Sleeve Support for Men Women Soft Cushion for Dry Heels Heel Discomfort
- Price
- £5.16
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

VivoFoot 3 Pair Gel Heel Protector Heel Pain and Cracked Heels Relief Socks
- Price
- £10.47
- Rating
- 4.1/5
- Reviews
- 3,788
- Age
- 2y ago

URAQT Stiletto High Heel Protectors Shoe Heel Savers Stoppers Covers for Races Weddings Formal Occasions (Square 6 Pairs)
- Price
- £5.54
- Rating
- 4.1/5
- Reviews
- 2,288
- Age
- 6y ago

DANNEN Heel Grips 4 Pcs Heel Cushion Pads for Loose Shoes-Anti-Slip Heel Protectors Foot Support Soft Heel Pads & Shoe Inserts for Ladies Shoes Prevent Rubbing Blisters & Heel Slipping (Black)
- Price
- £3.13
- Rating
- 4.4/5
- Reviews
- 127
- Age
- 10mo ago

Silicone Gel Heel Cups & Protectors (2 Pairs/4PCS) Soft Ankle & Heel Sleeves for Blisters Plantar Fasciitis Achilles Tendonitis Heel Spur Relief & Cracked Heels Comfort Fit for Men & Women
- Price
- £3.67
- Rating
- 3.6/5
- Reviews
- 21
- Age
- 7mo ago
Newest
by launch date
2 Pairs Silicone Heel Protectors Gel Heel Cups Heel Sleeves for Heel Comfort Blister Protection Heel Sleeve Support for Men Women Soft Cushion for Dry Heels Heel Discomfort
- Price
- £5.16
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

Silicone Gel Heel Cups & Protectors (2 Pairs/4PCS) Soft Ankle & Heel Sleeves for Blisters Plantar Fasciitis Achilles Tendonitis Heel Spur Relief & Cracked Heels Comfort Fit for Men & Women
- Price
- £3.67
- Rating
- 3.6/5
- Reviews
- 21
- Age
- 7mo ago

NEBURORA 20 Pcs Heel Caps High Heel Protectors for Grass (XXS/XS/S/M/L)
- Price
- £6.01
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 7mo ago

XdealCozyxc 2 Pairs Silicone Heel Protectors Gel Heel Socks for Men and Women (Black)
- Price
- £8.35
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 8mo ago

DANNEN Heel Grips 4 Pcs Heel Cushion Pads for Loose Shoes-Anti-Slip Heel Protectors Foot Support Soft Heel Pads & Shoe Inserts for Ladies Shoes Prevent Rubbing Blisters & Heel Slipping (Black)
- Price
- £3.13
- Rating
- 4.4/5
- Reviews
- 127
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
34 rising
Sellers
80
Top-5 brand share
45%
Top 20: 86%
Top-5 click share
40%
Top 20: 77%
Open market
50%
- VivoFoot13%
- Obidodi12%
- Sibba7%
- FFWHKON7%
- DANNEN5%
- SSUZONE5%
Demand
Heel Protectors search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 1.6×
Search terms
Top Heel Protectors search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heel protectors96K/yr
- heel protectors for shoes31K/yr
- silicone heel protectors38K/yr
- gel heel protectors10K/yr
- heel protector12K/yr
- shoe heel protectors8K/yr
- heel protectors for blisters9K/yr
- heel blister protectors6K/yr
- silicone ankle protectors4K/yr
- silicone blister protectors2K/yr
Reviews and returns
What reviews say buyers love and hate about Heel Protectors
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Terrible Adhesive
Doesn't stick
The adhesive is terrible
Came off after a couple of uses
Fell apart after one use
Fell apart after a few months
But a pain to fit
Very small
They are very large
Did not work
doesnt work well
not effective
Very hard to explain
a pain to get on
tricky to put on
Love
Excellent comfort
This is very comfy to use
Comfortable to wear
Nice quality and easy to wear
Just what was needed, good product
Excellent product
Money well spent
Good value for money
Good value for money
Good description by the seller,
Did the job
As described
the fit is snug without being tight
Great fit
Easy to fit
Return
0.4% Return rate 45% Fixable by listing
But a pain to fit
Very small
They are very large
Terrible Adhesive
Doesn't stick
The adhesive is terrible
Did not work
doesnt work well
not effective
Although cheap, this product is a complete waste of money
Absolute rubbish
Poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heel Protectors questions
Answered from the same tracked data.









