Skip to content

Heel Protectors

Maybe

Returns run at only 0.4% of orders. But prices span $3.02–$15.45, mostly outside the sweet spot, so Heel Protectors is a Maybe.

Flapen Score
59
59 / 100
Top 11% of 2,035 Health & Personal Care niches · +11 vs the category median of 48
Market size
£95K/yr223K searches / yr
90-day growth
+5.1%search demand this quarter
Competition
40%top-5 click share · 34 brands · 80 sellers

Flapen Score

Heel Protectors against its category

The dotted line is the Health & Personal Care average. Past it, Heel Protectors is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heel Protectors market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Heel Protectors 223K times last year and spent an estimated £95K. The top 5 brands take 45% of clicks. Demand peaks in Sep–Oct. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
+5.1%
Conversion, latest week
7.5%
Market size, estimated
£95Ka year
Peak month
October1.6× the quietest month
Top search term
heel protectors96K searches a year

02 · Price

A sale here is worth £5.66.

Listings sell for £5.66 on average, from £3.02 to £15.45. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £5.66 that is £4K to £6K a year per listing.

Average price
£5.66under the $15 to $100 sweet spot
Price range
£3.02–£15.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£6K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #78 within Foot Care. It carries 1,554 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
8.7%
Average rank
#78in Foot Care
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,554per listing
Listings tracked
43

04 · Newcomers

Amazon counts 1 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Heel Protectors products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£4K£8K£11K£15K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

80

Top-5 brand share

45%

Top 20: 86%

Top-5 click share

40%

Top 20: 77%

Open market

50%

  • VivoFoot13%
  • Obidodi12%
  • Sibba7%
  • FFWHKON7%
  • DANNEN5%
  • SSUZONE5%

Demand

Heel Protectors search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.6×

Search terms

Top Heel Protectors search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heel protectors96K/yr
  • heel protectors for shoes31K/yr
  • silicone heel protectors38K/yr
  • gel heel protectors10K/yr
  • heel protector12K/yr
  • shoe heel protectors8K/yr
  • heel protectors for blisters9K/yr
  • heel blister protectors6K/yr
  • silicone ankle protectors4K/yr
  • silicone blister protectors2K/yr

Reviews and returns

What reviews say buyers love and hate about Heel Protectors

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness16%−0.23

Terrible Adhesive

Doesn't stick

The adhesive is terrible

Durability10%−0.15

Came off after a couple of uses

Fell apart after one use

Fell apart after a few months

Size-Overall8%−0.02

But a pain to fit

Very small

They are very large

Functionality-Overall6%−0.08

Did not work

doesnt work well

not effective

Ease Of Use5%−0.04

Very hard to explain

a pain to get on

tricky to put on

Love

Comfort-Overall21%+1.64

Excellent comfort

This is very comfy to use

Comfortable to wear

Quality-Overall14%+0.78

Nice quality and easy to wear

Just what was needed, good product

Excellent product

Value For Money9%+0.58

Money well spent

Good value for money

Good value for money

Advertised Vs Actual Product7%+0.41

Good description by the seller,

Did the job

As described

Size-Overall6%−0.02

the fit is snug without being tight

Great fit

Easy to fit

Return

0.4% Return rate 45% Fixable by listing

Size-Overall32%▆▇▇▇▇█

But a pain to fit

Very small

They are very large

Adhesion/Stickiness13%▆█▇▄▄▄

Terrible Adhesive

Doesn't stick

The adhesive is terrible

Functionality-Overall12%▄▇███▆

Did not work

doesnt work well

not effective

Comfort-Overall7%▇▁██▅▄
Quality-Overall6%█▄▃▅▆▃

Although cheap, this product is a complete waste of money

Absolute rubbish

Poor quality

FAQ

Common Heel Protectors questions

Answered from the same tracked data.