Heel Protectors

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months

223K

Growth, 90 days vs prior 90

+5.1%

Conversion, latest week

7.5%

Market size, estimated

£95Ka year

Peak month

October1.6× the quietest month

Top search term

heel protectors96K searches a year

Listings sell for £5.66 on average, from £3.02 to £15.45. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £5.66 that is £4K to £6K a year per listing.

Average price

£5.66under the $15 to $100 sweet spot

Price range

£3.02–£15.45

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

£4K–£6K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #78 within Foot Care. It carries 1,554 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

8.7%

Average rank

#78in Foot Care

Average rating

4.06 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,554per listing

Listings tracked

43

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

1Amazon's first-year sales bar

Average brand age

25 months