Heel Grips
FailPrices span $2.71–$7.80, mostly outside the sweet spot, so Heel Grips is a Fail.
- Flapen Score
- 48 / 100Ranks 987 of 2,035 Health & Personal Care niches · on the category median48
- Market size
- £74K/yr119K searches / yr
- 90-day growth
- +1.8%search demand this quarter
- Competition
- 63%top-5 click share · 15 brands · 22 sellers
Flapen Score
Heel Grips against its category
The dotted line is the Health & Personal Care average. Past it, Heel Grips is stronger. Inside it, weaker.
Market
The Heel Grips market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Heel Grips 119K times last year and spent an estimated £74K. The top 5 brands take 74% of clicks. Demand peaks in Aug–Sep. Flapen scores it 48 out of 100, a Fail.
01 · Demand
13.6% of searches ended in a purchase last week.
Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.
- Searches, last 12 months
- 119K
- Growth, 90 days vs prior 90
- +1.8%
- Conversion, latest week
- 13.6%
- Market size, estimated
- £74Ka year
- Peak month
- September3.1× the quietest month
- Top search term
- heel grips for ladies shoes96K searches a year
02 · Price
A sale here is worth £4.55.
Listings sell for £4.55 on average, from £2.71 to £7.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £4.55 that is £2K to £3K a year per listing.
- Average price
- £4.55under the $15 to $100 sweet spot
- Price range
- £2.71–£7.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #45 within Foot Care. It carries 1,437 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #45in Foot Care
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,437per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 1 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Heel Grips products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Shoe Heel Grips 6 Pack Suede Mens Ladies One Size Fits All Foot Care Comfortable (Heel Grips)
- Price
- £3.63
- Rating
- 4.1/5
- Reviews
- 473
- Age
- 2y ago

VivoFoot 4 PC Heel Grips Heel Pads & Inserts for Too Big Shoes (Beige 6mm)
- Price
- £5.01
- Rating
- 4.0/5
- Reviews
- 4,691
- Age
- 3y ago

4 PCS Heel Cushion Pads Heel Cushion Pads Self-Adhesive Heel Grips Inserts for High Heels Running Shoes etc.Ensure That They Stay Safe in Various Activities Such as Shopping etc(Black and Skin Tone)
- Price
- £3.40
- Rating
- 4.1/5
- Reviews
- 1,073
- Age
- 1y ago

Scholl Party Feet Invisible Gel Heel Shields
- Price
- £5.09
- Rating
- 3.7/5
- Reviews
- 854
- Age
- 19y ago

Ultra Soft Leather Heel Grips by Pedimend | Shoes Too Big | Eliminates Slipping and Rubbing | Prevent Blisters - Skin Irritation/Soreness | Odor Resistant | Foot Care (Suede Leather (2PAIR))
- Price
- £6.83
- Rating
- 3.8/5
- Reviews
- 237
- Age
- 7y ago
Trending
90-day click momentum
AnnndFoot Heel Cushion Inserts 2 Pairs - Innovative Circular Design for Superior Comfort Heel Grips Liner to Prevent Shoes Rubbing Stop Heel Slipping and Fix Loose Shoes for Women and Men (Beige)
- Price
- £5.83
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 3mo ago

4 Pcs Heel Cushion Pads Self-Adhesive Heel Grips for Ladies & Mens Shoes
- Price
- £3.06
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 4mo ago

4 PCS Heel Cushion Pads Heel Grips Heel Grips for Ladies Shoes for High Heels Running Shoes etc.Ensure that They Stay Safe in Various Activities Such as Dancing etc(Black and Skin Color)
- Price
- £2.85
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

VivoFoot 4 PC Heel Grips Heel Liners & Inserts for Loose Shoes (Beige 4mm)
- Price
- £4.97
- Rating
- 4.0/5
- Reviews
- 4,691
- Age
- 3y ago

AnjoCare Heel Cushion Pads 3 Pairs Self Adhesive Heel Grips Shoe Pads for Loose Shoes Anti-Slip Heel Cushion Inserts for Sneakers High Heels Sneakers Leather Shoes Too Big
- Price
- £3.75
- Rating
- 4.1/5
- Reviews
- 420
- Age
- 5y ago
Newest
by launch date
AnnndFoot Heel Cushion Inserts 2 Pairs - Innovative Circular Design for Superior Comfort Heel Grips Liner to Prevent Shoes Rubbing Stop Heel Slipping and Fix Loose Shoes for Women and Men (Beige)
- Price
- £5.83
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 3mo ago

4 Pcs Heel Cushion Pads Self-Adhesive Heel Grips for Ladies & Mens Shoes
- Price
- £3.06
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 4mo ago

4 PCS Heel Cushion Pads Heel Grips Heel Grips for Ladies Shoes for High Heels Running Shoes etc.Ensure that They Stay Safe in Various Activities Such as Dancing etc(Black and Skin Color)
- Price
- £2.85
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

Xynovate 4 Pairs Heel Cushion Self Adhesive Anti-Slip Heel Grips Pads for Shoe Too Big for Women Men Preventing Blisters Improved Shoe Fit and Comfort(Black & Beige)
- Price
- £4.18
- Rating
- 4.0/5
- Reviews
- 186
- Age
- 7mo ago

4 Pcs Anti Slip Heel Pad Heel Cushion Pads Heel Grips Shoe Pads Heel Cushion for Heel Cushion Inserts Heel Pads to Prevent Heel Slipping Out Rubbing and Blisters (Thickness 6mm Black and Beige)
- Price
- £2.71
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
22
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
63%
Top 20: 99%
Open market
21%
- VivoFoot21%
- HDXH19%
- IBEX MART18%
- Dr. Scholl's9%
- PEDIMEND6%
- AnnndFoot5%
Demand
Heel Grips search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 3.1×
Search terms
Top Heel Grips search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heel grips for ladies shoes96K/yr
- gel heel grips6K/yr
- heel grips for boots10K/yr
- dr martens heel grips4K/yr
- heal grip for women3K/yr
Reviews and returns
What reviews say buyers love and hate about Heel Grips
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Adhesion was poor
Doesn't adhere sufficiently
The adhesive is terrible
Came off after a couple of uses
then it was torn to bits
Fell off
Did not work
doesnt work well
Not up to task
Cheap and for a reason
Very poor quality
Although cheap, this product is a complete waste of money
these are not the most expensive
Waste of time and money
Waste of money
Love
So comfortable
provides some extra comfort
comfortable to wear
Decent quality
Good quality strong grip
Excellent product
Exactly as it says
Did the job
As described
Easy fit
Easy to fit
Fit in shoes perfectly
Cushion comfort and fit
Very pleased with cushion pads
Good cushioning
Return
0.4% Return rate 24% Fixable by listing
Adhesion was poor
Doesn't adhere sufficiently
The adhesive is terrible
Completely not fit for purpose
they were still a bit loose
My shoes were a tad bit big
Did not work
doesnt work well
Not up to task
Uncomfortable
Secondly they didn't really improve my comfort
Not very sticky, peels off pretty quick after wearing shoes, rolls up and becomes uncomfortable
Cheap and for a reason
Very poor quality
Although cheap, this product is a complete waste of money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heel Grips questions
Answered from the same tracked data.









