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Heel Grips

Fail

Prices span $2.71–$7.80, mostly outside the sweet spot, so Heel Grips is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£74K/yr119K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
63%top-5 click share · 15 brands · 22 sellers

Flapen Score

Heel Grips against its category

The dotted line is the Health & Personal Care average. Past it, Heel Grips is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heel Grips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Heel Grips 119K times last year and spent an estimated £74K. The top 5 brands take 74% of clicks. Demand peaks in Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

13.6% of searches ended in a purchase last week.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
13.6%
Market size, estimated
£74Ka year
Peak month
September3.1× the quietest month
Top search term
heel grips for ladies shoes96K searches a year

02 · Price

A sale here is worth £4.55.

Listings sell for £4.55 on average, from £2.71 to £7.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £4.55 that is £2K to £3K a year per listing.

Average price
£4.55under the $15 to $100 sweet spot
Price range
£2.71–£7.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #45 within Foot Care. It carries 1,437 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#45in Foot Care
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,437per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Heel Grips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

22

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

21%

  • VivoFoot21%
  • HDXH19%
  • IBEX MART18%
  • Dr. Scholl's9%
  • PEDIMEND6%
  • AnnndFoot5%

Demand

Heel Grips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.1×

Search terms

Top Heel Grips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heel grips for ladies shoes96K/yr
  • gel heel grips6K/yr
  • heel grips for boots10K/yr
  • dr martens heel grips4K/yr
  • heal grip for women3K/yr

Reviews and returns

What reviews say buyers love and hate about Heel Grips

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness32%−0.53

Adhesion was poor

Doesn't adhere sufficiently

The adhesive is terrible

Durability9%−0.15

Came off after a couple of uses

then it was torn to bits

Fell off

Functionality-Overall7%−0.12

Did not work

doesnt work well

Not up to task

Quality-Overall6%+0.64

Cheap and for a reason

Very poor quality

Although cheap, this product is a complete waste of money

Value For Money6%

these are not the most expensive

Waste of time and money

Waste of money

Love

Comfort-Overall17%+1.29

So comfortable

provides some extra comfort

comfortable to wear

Quality-Overall15%+0.64

Decent quality

Good quality strong grip

Excellent product

Advertised Vs Actual Product11%+0.75

Exactly as it says

Did the job

As described

Size-Overall8%+0.64

Easy fit

Easy to fit

Fit in shoes perfectly

Cushion7%+0.34

Cushion comfort and fit

Very pleased with cushion pads

Good cushioning

Return

0.4% Return rate 24% Fixable by listing

Adhesion/Stickiness24%▆█▇▅▄▄

Adhesion was poor

Doesn't adhere sufficiently

The adhesive is terrible

Size-Overall20%▇▅▆▅▅█

Completely not fit for purpose

they were still a bit loose

My shoes were a tad bit big

Functionality-Overall16%▃▃▃▆█▃

Did not work

doesnt work well

Not up to task

Comfort-Overall10%▆▄██▁▇

Uncomfortable

Secondly they didn't really improve my comfort

Not very sticky, peels off pretty quick after wearing shoes, rolls up and becomes uncomfortable

Quality-Overall5%▄▁▅▅█▆

Cheap and for a reason

Very poor quality

Although cheap, this product is a complete waste of money

FAQ

Common Heel Grips questions

Answered from the same tracked data.