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Heel Grips

Fail

Prices span $2.71–$7.80, mostly outside the sweet spot, so Heel Grips is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£74K/yr119K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
63%top-5 click share · 15 brands · 22 sellers

Flapen Score

Heel Grips against its category

The dotted line is the Health & Personal Care average. Past it, Heel Grips is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heel Grips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Heel Grips 119K times last year and spent an estimated £74K. The top 5 brands take 74% of clicks. Demand peaks in Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 13.6% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
13.6%
Market size, estimated
£74Ka year
Peak month
September3.1× the quietest month
Top search term
heel grips for ladies shoes96K searches a year

02 · Price

A sale here is worth £4.55.

Listings sell for £4.55 on average, from £2.71 to £7.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £4.55 that is £2K to £3K a year per listing.

Average price
£4.55under the $15 to $100 sweet spot
Price range
£2.71–£7.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #45 within Foot Care. It carries 1,437 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#45in Foot Care
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,437per listing
Listings tracked
21

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Heel Grips products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

22

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 99%

Open market

21%

  • VivoFoot21%
  • HDXH19%
  • IBEX MART18%
  • Dr. Scholl's9%
  • PEDIMEND6%
  • AnnndFoot5%

Demand

Heel Grips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.1×

Search terms

Top Heel Grips search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • heel grips for ladies shoes96K/yr
  • gel heel grips6K/yr
  • heel grips for boots10K/yr
  • dr martens heel grips4K/yr
  • heal grip for women3K/yr

Reviews and returns

What reviews say buyers love and hate about Heel Grips

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Comfort-Overall”
32%of negative reviews mention “Adhesion/Stickiness”
0.4%of orders come back
“Adhesion was poor”
A buyer, on “Adhesion/Stickiness”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Heel Grips questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data