Is heel grips profitable to sell on Amazon United Kingdom?

The niche generates £74K/yr across 21 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (48/100).

How competitive is the heel grips niche?

15 brands and 22 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in heel grips?

Top complaints mined from reviews: Adhesion/Stickiness, Durability, Functionality-Overall. The return rate is 0.4%.

When does demand for heel grips peak?

Demand peaks in Aug–Sep; the busiest month runs 3.1× the quietest.

What does it cost to enter the heel grips niche?

Listings span £2.71–£7.80; the average listing price is £4.55 (sweet spot $15–$100). The average incumbent carries 1,437 reviews — the moat a new listing must climb.

heel grips

Skip it

Prices mostly outside the sweet spot ($2.71–$7.80) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible13.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good1,436.52

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+1.8%

90-day search growth — must beat 0% to launch

Market size

Bad£74K

£74K/yr · 119K searches

Avg price

Bad£4.55

avg listing price — sweet spot $15–$100

Price range

Bad£2.71–£7.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, heel grips is a £74K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 48/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

heel grips market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £68K–£91K; units × avg price
Conversion rate: 13.6%
Avg BSR: #45
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 3.5%
Avg brand age: 24 months
Avg seller age: 207 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

21%

VivoFoot21%
HDXH19%
IBEX MART18%
Dr. Scholl's9%
PEDIMEND6%
AnnndFoot5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 3.1×

Open Trend

Top heel grips search terms

heel grips for ladies shoes96K/yr +11.7%11.9% conv.
gel heel grips6K/yr +35.7%5.5% conv.
heel grips for boots10K/yr -78.0%1.6% conv.
dr martens heel grips4K/yr -47.4%4.4% conv.
heal grip for women3K/yr -100.0%0.0% conv.

All search terms

Top heel grips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Shoe Heel Grips 6 Pack Suede Mens Ladies One Size Fits All Foot Care Comfortable (Heel Grips)

IBEX MART£3.634.1★473 rev

VivoFoot 4 PC Heel Grips Heel Pads & Inserts for Too Big Shoes (Beige 6mm)

VivoFoot£5.014.0★4,691 rev

4 PCS Heel Cushion Pads Heel Cushion Pads Self-Adhesive Heel Grips Inserts for High Heels Running Shoes etc.Ensure That They Stay Safe in Various Activities Such as Shopping etc(Black and Skin Tone)

HDXH£3.404.1★1,073 rev

Scholl Party Feet Invisible Gel Heel Shields

Dr. Scholl's£5.093.7★854 rev

PEDIMEND£6.833.8★237 rev

Newest

by launch date

AnnndFoot Heel Cushion Inserts 2 Pairs - Innovative Circular Design for Superior Comfort Heel Grips Liner to Prevent Shoes Rubbing Stop Heel Slipping and Fix Loose Shoes for Women and Men (Beige)

AnnndFoot£5.836 rev

3mo ago

4 Pcs Heel Cushion Pads Self-Adhesive Heel Grips for Ladies & Mens Shoes

HeiTao£3.0616 rev

4mo ago

4 PCS Heel Cushion Pads Heel Grips Heel Grips for Ladies Shoes for High Heels Running Shoes etc.Ensure that They Stay Safe in Various Activities Such as Dancing etc(Black and Skin Color)

HTMM£2.856 rev

4mo ago

Xynovate 4 Pairs Heel Cushion Self Adhesive Anti-Slip Heel Grips Pads for Shoe Too Big for Women Men Preventing Blisters Improved Shoe Fit and Comfort(Black & Beige)

Xynovate£4.18186 rev

7mo ago

4 Pcs Anti Slip Heel Pad Heel Cushion Pads Heel Grips Shoe Pads Heel Cushion for Heel Cushion Inserts Heel Pads to Prevent Heel Slipping Out Rubbing and Blisters (Thickness 6mm Black and Beige)

Shenlee£2.7116 rev

9mo ago

What buyers say about heel grips

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall17%

“So comfortable”

Quality-Overall15%

“Decent quality”

Advertised Vs Actual Product11%

“Exactly as it says”

Size-Overall8%

“Easy fit”

Cushion7%

“Cushion comfort and fit”

Value For Money7%

“Good for the price”

Adhesion/Stickiness6%

“very adhesive”

Ease Of Use5%

“Easy to use”

Efficiency4%

“Works well”

Grip4%

“Firm grip”

What buyers complain about

Adhesion/Stickiness32%

“Adhesion was poor”

Durability9%

“Came off after a couple of uses”

Functionality-Overall7%

“Did not work”

Quality-Overall6%

“Cheap and for a reason”

Value For Money6%

“these are not the most expensive”

Grip5%

“No grip”

Size-Overall4%

“Completely not fit for purpose”

Thickness2%

“They are thick in some places”

Comfort-Overall2%

“Uncomfortable”

Pain Relief-Overall2%

“had potential to give me blisters”

Top return reasons

Adhesion/Stickiness24%

Size-Overall20%

Functionality-Overall16%

Comfort-Overall10%

Quality-Overall5%

Compatibility-Overall4%

Thickness4%

Grip3%

Thin3%

Advertised Vs Actual Product2%

Common questions

Is heel grips profitable to sell on Amazon United Kingdom?: The niche generates £74K/yr across 21 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (48/100).
How competitive is the heel grips niche?: 15 brands and 22 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in heel grips?: Top complaints mined from reviews: Adhesion/Stickiness, Durability, Functionality-Overall. The return rate is 0.4%.
When does demand for heel grips peak?: Demand peaks in Aug–Sep; the busiest month runs 3.1× the quietest.
What does it cost to enter the heel grips niche?: Listings span £2.71–£7.80; the average listing price is £4.55 (sweet spot $15–$100). The average incumbent carries 1,437 reviews — the moat a new listing must climb.