Heel Grips
FailPrices span $2.71–$7.80, mostly outside the sweet spot, so Heel Grips is a Fail.
- Flapen Score
- 48 / 100Ranks 987 of 2,035 Health & Personal Care niches · on the category median48
- Market size
- £74K/yr119K searches / yr
- 90-day growth
- +1.8%search demand this quarter
- Competition
- 63%top-5 click share · 15 brands · 22 sellers
Flapen Score
Heel Grips against its category
The dotted line is the Health & Personal Care average. Past it, Heel Grips is stronger. Inside it, weaker.
Market
The Heel Grips market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Heel Grips 119K times last year and spent an estimated £74K. The top 5 brands take 74% of clicks. Demand peaks in Aug–Sep. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 13.6% of those searches ended in a purchase.
Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.
- Searches, last 12 months
- 119K
- Growth, 90 days vs prior 90
- +1.8%
- Conversion, latest week
- 13.6%
- Market size, estimated
- £74Ka year
- Peak month
- September3.1× the quietest month
- Top search term
- heel grips for ladies shoes96K searches a year
02 · Price
A sale here is worth £4.55.
Listings sell for £4.55 on average, from £2.71 to £7.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £4.55 that is £2K to £3K a year per listing.
- Average price
- £4.55under the $15 to $100 sweet spot
- Price range
- £2.71–£7.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #45 within Foot Care. It carries 1,437 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #45in Foot Care
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,437per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Heel Grips products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Shoe Heel Grips 6 Pack Suede Mens Ladies One Size Fits All Foot Care Comfortable (Heel Grips)
- Price
- £3.63
- Rating
- 4.1/5
- Reviews
- 473
- Age
- 2y ago

VivoFoot 4 PC Heel Grips Heel Pads & Inserts for Too Big Shoes (Beige 6mm)
- Price
- £5.01
- Rating
- 4.0/5
- Reviews
- 4,691
- Age
- 3y ago

4 PCS Heel Cushion Pads Heel Cushion Pads Self-Adhesive Heel Grips Inserts for High Heels Running Shoes etc.Ensure That They Stay Safe in Various Activities Such as Shopping etc(Black and Skin Tone)
- Price
- £3.40
- Rating
- 4.1/5
- Reviews
- 1,073
- Age
- 1y ago

Scholl Party Feet Invisible Gel Heel Shields
- Price
- £5.09
- Rating
- 3.7/5
- Reviews
- 854
- Age
- 19y ago

Ultra Soft Leather Heel Grips by Pedimend | Shoes Too Big | Eliminates Slipping and Rubbing | Prevent Blisters - Skin Irritation/Soreness | Odor Resistant | Foot Care (Suede Leather (2PAIR))
- Price
- £6.83
- Rating
- 3.8/5
- Reviews
- 237
- Age
- 7y ago
Trending
estimated 90-day click momentum
AnnndFoot Heel Cushion Inserts 2 Pairs - Innovative Circular Design for Superior Comfort Heel Grips Liner to Prevent Shoes Rubbing Stop Heel Slipping and Fix Loose Shoes for Women and Men (Beige)
- Price
- £5.83
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 3mo ago

4 Pcs Heel Cushion Pads Self-Adhesive Heel Grips for Ladies & Mens Shoes
- Price
- £3.06
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 4mo ago

4 PCS Heel Cushion Pads Heel Grips Heel Grips for Ladies Shoes for High Heels Running Shoes etc.Ensure that They Stay Safe in Various Activities Such as Dancing etc(Black and Skin Color)
- Price
- £2.85
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

VivoFoot 4 PC Heel Grips Heel Liners & Inserts for Loose Shoes (Beige 4mm)
- Price
- £4.97
- Rating
- 4.0/5
- Reviews
- 4,691
- Age
- 3y ago

AnjoCare Heel Cushion Pads 3 Pairs Self Adhesive Heel Grips Shoe Pads for Loose Shoes Anti-Slip Heel Cushion Inserts for Sneakers High Heels Sneakers Leather Shoes Too Big
- Price
- £3.75
- Rating
- 4.1/5
- Reviews
- 420
- Age
- 5y ago
Newest
by launch date
AnnndFoot Heel Cushion Inserts 2 Pairs - Innovative Circular Design for Superior Comfort Heel Grips Liner to Prevent Shoes Rubbing Stop Heel Slipping and Fix Loose Shoes for Women and Men (Beige)
- Price
- £5.83
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 3mo ago

4 Pcs Heel Cushion Pads Self-Adhesive Heel Grips for Ladies & Mens Shoes
- Price
- £3.06
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 4mo ago

4 PCS Heel Cushion Pads Heel Grips Heel Grips for Ladies Shoes for High Heels Running Shoes etc.Ensure that They Stay Safe in Various Activities Such as Dancing etc(Black and Skin Color)
- Price
- £2.85
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

Xynovate 4 Pairs Heel Cushion Self Adhesive Anti-Slip Heel Grips Pads for Shoe Too Big for Women Men Preventing Blisters Improved Shoe Fit and Comfort(Black & Beige)
- Price
- £4.18
- Rating
- 4.0/5
- Reviews
- 186
- Age
- 7mo ago

4 Pcs Anti Slip Heel Pad Heel Cushion Pads Heel Grips Shoe Pads Heel Cushion for Heel Cushion Inserts Heel Pads to Prevent Heel Slipping Out Rubbing and Blisters (Thickness 6mm Black and Beige)
- Price
- £2.71
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
22
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 99%
Open market
21%
- VivoFoot21%
- HDXH19%
- IBEX MART18%
- Dr. Scholl's9%
- PEDIMEND6%
- AnnndFoot5%
Demand
Heel Grips search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 3.1×
Search terms
Top Heel Grips search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- heel grips for ladies shoes96K/yr
- gel heel grips6K/yr
- heel grips for boots10K/yr
- dr martens heel grips4K/yr
- heal grip for women3K/yr
Reviews and returns
What reviews say buyers love and hate about Heel Grips
We read the reviews and the return reasons for every product selling here.
“Adhesion was poor”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heel Grips questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









