Skip to content

Heel Grips

prices mostly outside the sweet spot ($2.71–$7.80) — Heel Grips doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 18Growth 27Conversion 96Competition 38Returns 98Price range 0Avg price 13Brand share 51Review moat 52Quality gap 82
This niche Category average

Is Heel Grips profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Heel Grips is a £74K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 48/100.

Heel Grips: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.8% over the last 90 days and 13.6% of searches end in a purchase.

£74K

revenue / yr

Units sold / yr20K
Search volume / yr+1.8%119K
Conversion rate13.6%
Avg price£4.55

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers15 · 22
Top-5 product click share63%
Open market26%
Avg brand age24 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement86%
New entrants (1y)7· 1 succeeded
Avg rating4.2★
Avg reviews1,437

Top Heel Grips products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

22

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

21%

  • VivoFoot21%
  • HDXH19%
  • IBEX MART18%
  • Dr. Scholl's9%
  • PEDIMEND6%
  • AnnndFoot5%

Heel Grips demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume119KCVR13.6%Products21Brands15Top 5 Brands74%OOS Rate3.5%Rating4.2★Reviews1,437Avg BSR#45
15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.1×

Top Heel Grips search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • heel grips for ladies shoes96K/yr
  • gel heel grips6K/yr
  • heel grips for boots10K/yr
  • dr martens heel grips4K/yr
  • heal grip for women3K/yr

What reviews say buyers love and hate about Heel Grips

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Comfort-Overall17%

So comfortable

Quality-Overall15%

Decent quality

Advertised Vs Actual Product11%

Exactly as it says

Size-Overall8%

Easy fit

Cushion7%

Cushion comfort and fit

What buyers complain about

74% of reviews
Adhesion/Stickiness32%

Adhesion was poor

Durability9%

Came off after a couple of uses

Functionality-Overall7%

Did not work

Quality-Overall6%

Cheap and for a reason

Value For Money6%

these are not the most expensive

Heel Grips return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

24%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
24%
2Size-Overall
20%
3Functionality-Overall
16%
4Comfort-Overall
10%
5Quality-Overall
5%

Common Heel Grips questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Heel Grips 48/100 on Amazon United Kingdom — Skip it. The niche generates £74K/yr across 21 tracked products. 1 of 7 products launched in the last 360 days are still selling. Search demand moved +1.8% over the last 90 days.
Search demand for Heel Grips on Amazon United Kingdom peaks in Aug–Sep, where the busiest month runs 3.1× the quietest.