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Heel Cushion Pads

Maybe

Returns run at only 0.4% of orders. But prices span $3.06–$10.35, mostly outside the sweet spot, so Heel Cushion Pads is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,035 Health & Personal Care niches · +9 vs the category median of 48
Market size
£484K/yr969K searches / yr
90-day growth
+5.9%search demand this quarter
Competition
53%top-5 click share · 19 brands · 34 sellers

Flapen Score

Heel Cushion Pads against its category

The dotted line is the Health & Personal Care average. Past it, Heel Cushion Pads is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heel Cushion Pads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Heel Cushion Pads 969K times last year and spent an estimated £484K. The top 5 brands take 69% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 969K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £484K a year.

Searches, last 12 months
969K
Growth, 90 days vs prior 90
+5.9%
Conversion, latest week
9.7%
Market size, estimated
£484Ka year
Peak month
May1.5× the quietest month
Top search term
heel cushion pads291K searches a year

02 · Price

A sale here is worth £5.16.

Listings sell for £5.16 on average, from £3.06 to £10.35. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At £5.16 that is £13K to £15K a year per listing.

Average price
£5.16under the $15 to $100 sweet spot
Price range
£3.06–£10.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
2,500–3,000
Revenue per listing a year
£13K–£15K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #15 within Foot Care. It carries 1,874 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#15in Foot Care
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,874per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Heel Cushion Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£24K£48K£73K£97K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

34

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

53%

Top 20: 89%

Open market

26%

  • HDXH26%
  • VivoFoot15%
  • DANNEN11%
  • CosyInSofa9%
  • IBEX MART8%
  • Dr. Scholl's5%

Demand

Heel Cushion Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Heel Cushion Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heel cushion pads291K/yr
  • heel grips210K/yr
  • heel grips for ladies shoes96K/yr
  • heel pads58K/yr
  • gel heel pads38K/yr
  • shoe heel pads35K/yr
  • heel grips mens shoes21K/yr
  • heel support23K/yr
  • heel cups24K/yr
  • heel pads for shoes20K/yr

Reviews and returns

What reviews say buyers love and hate about Heel Cushion Pads

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness25%−0.39

Adhesion was poor

Doesn't adhere sufficiently

The adhesive is terrible

Functionality-Overall8%−0.14

Did not work

Doesnt work well

Not up to task

Durability7%−0.14

Fell apart after one use

torn apart after few use

Came off after a couple of uses

Size-Overall6%+0.45

Too bulky

Very small

They are very large

Quality-Overall5%+0.72

Cheap and for a reason

Very poor quality

Although cheap, this product is a complete waste of money

Love

Comfort-Overall19%+1.35

Fairly comfortable

Comfortable to wear

This is very comfy to use

Quality-Overall13%+0.72

Good quality strong grip

look well made

Decent quality

Value For Money9%+0.37

Good value for money

Good for price

Good value for money

Size-Overall9%+0.45

Fit like a glove

Easy fit

Easy to fit

Advertised Vs Actual Product9%+0.53

Good description by the seller,

As described

Excellent, just the job

Return

0.4% Return rate 36% Fixable by listing

Size-Overall29%▆▆▇▆▅█

Too bulky

Very small

They are very large

Adhesion/Stickiness17%▆█▆▄▄▅

Adhesion was poor

Doesn't adhere sufficiently

The adhesive is terrible

Functionality-Overall13%▃▅▆██▄

Did not work

Doesnt work well

Not up to task

Comfort-Overall10%█▃▆█▅▄

incredibly uncomfortable

Secondly they didn't really improve my comfort

For me personally i found a them a little uncomfortable to start with

Quality-Overall6%▇▃▅▆█▆

Cheap and for a reason

Very poor quality

Although cheap, this product is a complete waste of money

FAQ

Common Heel Cushion Pads questions

Answered from the same tracked data.