Is heel cushion pads profitable to sell on Amazon United Kingdom?

The niche generates £484K/yr across 29 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Worth a look (57/100).

How competitive is the heel cushion pads niche?

19 brands and 34 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in heel cushion pads?

Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Durability. The return rate is 0.4%.

When does demand for heel cushion pads peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the heel cushion pads niche?

Listings span £3.06–£10.35; the average listing price is £5.16 (sweet spot $15–$100). The average incumbent carries 1,874 reviews — the moat a new listing must climb.

heel cushion pads

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Good£484K

£484K/yr · 969K searches

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,873.86

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+5.9%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.16

avg listing price — sweet spot $15–$100

Price range

Bad£3.06–£10.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, heel cushion pads is a £484K/yr Amazon United Kingdom market (969K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

heel cushion pads market data

Units sold / yr: 80K–100K; avg 2,500–3,000/product
Revenue / yr: £413K–£516K; units × avg price
Conversion rate: 9.7%
Avg BSR: #15
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 5.2%
Avg brand age: 29 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

53%

Top 20: 89%

Open market

26%

HDXH26%
VivoFoot15%
DANNEN11%
CosyInSofa9%
IBEX MART8%
Dr. Scholl's5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top heel cushion pads search terms

heel cushion pads291K/yr +8.3%6.4% conv.
heel grips210K/yr +0.4%9.1% conv.
heel grips for ladies shoes96K/yr +11.7%10.9% conv.
heel pads58K/yr +2.3%5.1% conv.
gel heel pads38K/yr +8.8%4.9% conv.
shoe heel pads35K/yr +14.6%8.2% conv.
heel grips mens shoes21K/yr +23.2%9.4% conv.
heel support23K/yr +9.3%1.4% conv.
heel cups24K/yr -7.9%2.5% conv.
heel pads for shoes20K/yr -6.1%6.5% conv.

All search terms

Top heel cushion pads products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

4 PCS Heel Cushion Pads Heel Cushion Pads Self-Adhesive Heel Grips Inserts for High Heels Running Shoes etc.Ensure That They Stay Safe in Various Activities Such as Shopping etc(Black and Skin Tone)

HDXH£3.404.1★1,073 rev

DANNEN Heel Grips 4 Pcs Heel Cushion Pads for Loose Shoes-Anti-Slip Heel Protectors Foot Support Soft Heel Pads & Shoe Inserts for Ladies Shoes Prevent Rubbing Blisters & Heel Slipping (Black)

DANNEN£3.134.4★127 rev

VivoFoot 4 PC Heel Grips Heel Pads & Inserts for Too Big Shoes (Beige 6mm)

VivoFoot£5.014.0★4,691 rev

Shoe Heel Grips 6 Pack Suede Mens Ladies One Size Fits All Foot Care Comfortable (Heel Grips)

IBEX MART£3.634.1★473 rev

4 PCS Heel Cushion Pads Heel Grips Heel Grips for Ladies Shoes for High Heels Running Shoes etc.Ensure That They Stay Safe in Various Activities Such as Dancing Shopping etc(Black)

HDXH£3.424.1★1,073 rev

Newest

by launch date

AnnndFoot Heel Cushion Inserts 2 Pairs - Innovative Circular Design for Superior Comfort Heel Grips Liner to Prevent Shoes Rubbing Stop Heel Slipping and Fix Loose Shoes for Women and Men (Beige)

AnnndFoot£5.836 rev

3mo ago

4 Pcs Heel Cushion Pads Self-Adhesive Heel Grips for Ladies & Mens Shoes

HeiTao£3.0616 rev

4mo ago

Heel Cushion Pads for Heel Pain Relief Heel Cups Pads for Plantar Fasciitis Support Heel Spur & Achilles Pain Heel Cups and Cushions Absorbing Support - L

Rllhomr£8.0026 rev

4mo ago

FLEXIFEET Gel Heel Pads Heel Cups for Plantar Fasciitis 4Pcs Silicone Heel Insoles for Spur & Achilles Tendonitis Pain Absorbing Support Cushion

FLEXIFEET£6.40643 rev

9mo ago

DANNEN Heel Grips 4 Pcs Heel Cushion Pads for Loose Shoes-Anti-Slip Heel Protectors Foot Support Soft Heel Pads & Shoe Inserts for Ladies Shoes Prevent Rubbing Blisters & Heel Slipping (Black)

DANNEN£3.13127 rev

10mo ago

What buyers say about heel cushion pads

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall19%

“Fairly comfortable”

Quality-Overall13%

“Good quality strong grip”

Value For Money9%

“Good value for money”

Size-Overall9%

“Fit like a glove”

Advertised Vs Actual Product9%

“Good description by the seller,”

Efficiency5%

“They do the job they working ok”

Cushion5%

“They are well cushioned”

Adhesion/Stickiness5%

“The adhesive holds well”

Ease Of Use5%

“Easy to use”

Grip3%

“Good grip”

What buyers complain about

Adhesion/Stickiness25%

“Adhesion was poor”

Functionality-Overall8%

“Did not work”

Durability7%

“Fell apart after one use”

Size-Overall6%

“Too bulky”

Quality-Overall5%

“Cheap and for a reason”

Pain Relief-Overall4%

“hurting my feet badly”

Thickness4%

“They are thick in some places”

Value For Money3%

“these are not the most expensive”

Comfort-Overall3%

“incredibly uncomfortable”

Ease Of Use3%

“Very hard to explain”

Top return reasons

Size-Overall29%

Adhesion/Stickiness17%

Functionality-Overall13%

Comfort-Overall10%

Quality-Overall6%

Thin3%

Compatibility-Overall3%

Thickness3%

Advertised Vs Actual Product2%

Cushion2%

Common questions

Is heel cushion pads profitable to sell on Amazon United Kingdom?: The niche generates £484K/yr across 29 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Worth a look (57/100).
How competitive is the heel cushion pads niche?: 19 brands and 34 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in heel cushion pads?: Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Durability. The return rate is 0.4%.
When does demand for heel cushion pads peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the heel cushion pads niche?: Listings span £3.06–£10.35; the average listing price is £5.16 (sweet spot $15–$100). The average incumbent carries 1,874 reviews — the moat a new listing must climb.