Heated Neck Warmer for Pain
MaybeThe top 5 brands take only 44% of clicks. But demand is soft, at -46.5% this quarter, so Heated Neck Warmer for Pain is a Maybe.
- Flapen Score
- 64 / 100Top 4% of 2,035 Health & Personal Care niches · +16 vs the category median of 4864
- Market size
- £506K/yr585K searches / yr
- 90-day growth
- -46.5%search demand this quarter
- Competition
- 29%top-5 click share · 36 brands · 65 sellers
Flapen Score
Heated Neck Warmer for Pain against its category
The dotted line is the Health & Personal Care average. Past it, Heated Neck Warmer for Pain is stronger. Inside it, weaker.
Market
The Heated Neck Warmer for Pain market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Heated Neck Warmer for Pain 585K times last year and spent an estimated £506K. The top 5 brands take 44% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 585K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -46.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £506K a year.
- Searches, last 12 months
- 585K
- Growth, 90 days vs prior 90
- -46.5%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £506Ka year
- Peak month
- December4.4× the quietest month
- Top search term
- shoulder pain relief41K searches a year
02 · Price
A sale here is worth £20.67.
Listings sell for £20.67 on average, from £4.63 to £44.50. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £20.67 that is £10K to £16K a year per listing.
- Average price
- £20.67inside the $15 to $100 sweet spot
- Price range
- £4.63–£44.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £10K–£16K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #87 within Medical Supplies & Equipment. It carries 1,918 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 98%
- Out of stock, average day
- 10.3%
- Average rank
- #87in Medical Supplies & Equipment
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,918per listing
- Listings tracked
- 59
04 · Newcomers
6 of last year's 21 launches cleared the first-year sales bar.
21 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 21
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Heated Neck Warmer for Pain products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Comfytemp Fully Weighted Neck and Shoulder Heat Pad 2.2lb Electric Neck Heating Pad with 9 Heating Levels Auto-Off Timers Heated Neck Wrap for Muscle Heated Neck Warmer (Blue)
- Price
- £24.91
- Rating
- 4.3/5
- Reviews
- 652
- Age
- 2y ago
Wheat Bags Microwavable Neck and Shoulder Wrap - Unscented Heat Bags Microwavable for Body Relaxation - Tartan Cotton Fabric & UK Wheat Heat Bags Microwavable Compress by Kalore - Black Watch
- Price
- £8.42
- Rating
- 4.4/5
- Reviews
- 3,933
- Age
- 2y ago
Cura-Heat Back and Shoulder Pain Relief Heat Patch - 7 Patches
- Price
- £5.69
- Rating
- 4.3/5
- Reviews
- 16,563
- Age
- 6y ago
Zhu-Zhu Lavender Body Wrap Wheat Bags Microwavable - Microwave Heat Pad for Joint & Muscle Pain Relief Neck and Shoulder Pain Menstrual Pain Stress - Reusable Hot & Cold Heat Pack - Purple Fleece
- Price
- £10.03
- Rating
- 4.4/5
- Reviews
- 7,986
- Age
- 18y ago
Mia&Coco Electric Heating Pad for Back Neck and Shoulders Pain Relief (60x100cm) Heated Warmer Fast-Heat Hot Therapy Warp with Waist Strap 6 Heat Levels Auto-Off Timer - Comfort Grey
- Price
- £28.53
- Rating
- 4.5/5
- Reviews
- 10,155
- Age
- 5y ago
Trending
estimated 90-day click momentum
Neck Heating Pad with Vibration Cordless Heated Wrap with 660nm Red Light 3 Levels Heat & Vibration 3000mAh Rechargeable Neck Warmer Black
- Price
- £21.45
- Rating
- 4.4/5
- Reviews
- 112
- Age
- 3mo ago
Neck and Shoulders Heat Pad Fleece Heated Neck Wrap with 10 Heat Settings and 3 Timer Setting Overheat Protection Machine Washable Neck and Shoulder Warmer
- Price
- £17.79
- Rating
- 3.7/5
- Reviews
- 45
- Age
- 9mo ago
UTK Neck and Shoulder Heat Pad Up to 70C Deeper Pain Relief 1.26lb Shoulder Heat Pad with 6 Heating Levels Auto-Off Timer Electric Heated Neck Wrap for Muscle Tension Mothers Day Gifts for Mum
- Price
- £28.27
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 5mo ago
Neck and Shoulder Heat Pad Electric Neck Heating Pad with 10 Levels Heated Neck Wrap for Pain Relief Muscle Tension 45-120mins Options Shoulder Warmer Xmas Gift
- Price
- £20.52
- Rating
- 3.7/5
- Reviews
- 22
- Age
- 11mo ago
MOAJAZA Cordless Shoulder Heating Pad with Vibration Heated Shoulder Support Brace Heating Pad Electric with Massage Heated Shoulder Massager for Men Women
- Price
- £32.92
- Rating
- 4.1/5
- Reviews
- 204
- Age
- 1y ago
Newest
by launch dateNeck Heating Pad with Vibration Cordless Heated Wrap with 660nm Red Light 3 Levels Heat & Vibration 3000mAh Rechargeable Neck Warmer Black
- Price
- £21.45
- Rating
- 4.4/5
- Reviews
- 112
- Age
- 3mo ago
UTK Neck and Shoulder Heat Pad Up to 70C Deeper Pain Relief 1.26lb Shoulder Heat Pad with 6 Heating Levels Auto-Off Timer Electric Heated Neck Wrap for Muscle Tension Mothers Day Gifts for Mum
- Price
- £28.27
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 5mo ago
Neck and Shoulders Heat Pad Fleece Heated Neck Wrap with 10 Heat Settings and 3 Timer Setting Overheat Protection Machine Washable Neck and Shoulder Warmer
- Price
- £17.79
- Rating
- 3.7/5
- Reviews
- 45
- Age
- 9mo ago
Electric Neck and Shoulder Heat Pad for Pain Relief with 9 Heat Settings and 4 Timers Soft Plush Neck Warmer Fast Heating with Auto Shut-Off Machine Washable
- Price
- £25.37
- Rating
- 4.2/5
- Reviews
- 53
- Age
- 11mo ago
Neck and Shoulder Heat Pad Electric Neck Heating Pad with 10 Levels Heated Neck Wrap for Pain Relief Muscle Tension 45-120mins Options Shoulder Warmer Xmas Gift
- Price
- £20.52
- Rating
- 3.7/5
- Reviews
- 22
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.
Brands
36 flat
Sellers
65
Est. top-5 brand share
44%
Top 20: 88%
Est. top-5 click share
29%
Top 20: 64%
Open market
51%
- Comfytemp15%
- Cura-heat8%
- KALORE8%
- uncn7%
- Zhu-Zhu6%
- Mia&Coco5%
Demand
Heated Neck Warmer for Pain search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.4×
Search terms
Top Heated Neck Warmer for Pain search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- shoulder pain relief41K/yr
- shoulder heat pad55K/yr
- neck heat pad42K/yr
- heat pads for neck and shoulder pain relief38K/yr
- heated neck warmer for pain46K/yr
- neck and shoulder heat pad38K/yr
- shoulder pain18K/yr
- heated shoulder pad16K/yr
- neck heat pads for pain relief19K/yr
- frozen shoulder pain relief13K/yr
Reviews and returns
What reviews say buyers love and hate about Heated Neck Warmer for Pain
We read the reviews and the return reasons for every product selling here.
“Not enough heat”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heated Neck Warmer for Pain questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data