Heated Mat
FailDemand is soft, at -68.8% this quarter, so Heated Mat is a Fail.
- Flapen Score
- 41 / 100Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 4841
- Market size
- £25K/yr53K searches / yr
- 90-day growth
- -68.8%search demand this quarter
- Competition
- 51%top-5 click share · 18 brands · 30 sellers
Flapen Score
Heated Mat against its category
The dotted line is the Health & Personal Care average. Past it, Heated Mat is stronger. Inside it, weaker.
Market
The Heated Mat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Heated Mat 53K times last year and spent an estimated £25K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -68.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- -68.8%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £25Ka year
- Peak month
- November13.1× the quietest month
- Top search term
- heated mat21K searches a year
02 · Price
A sale here is worth £38.43.
Listings sell for £38.43 on average, from £11.12 to £233.90. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £38.43 that is £0 to £4K a year per listing.
- Average price
- £38.43inside the $15 to $100 sweet spot
- Price range
- £11.12–£233.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 2.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 40.7% of listings are out of stock. The average listing ranks #1,039 within Hot & Cold Therapies. It carries 1,475 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 83%
- Out of stock, average day
- 40.7%
- Average rank
- #1,039in Hot & Cold Therapies
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,475per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Heated Mat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Heating pad Electric Heat Pad with Automatic Switch-Off and 6 Temperature Levels Heating pad for Back Neck Shoulder Belly Heating Technology - Machine Washable (Dark Gray 12 x 24)
- Price
- £17.20
- Rating
- 4.4/5
- Reviews
- 4,562
- Age
- 4y ago

DIZA100 Heating Pad with Auto Shut Off Fast Heating Technology Machine Washable Soft Flannel Safe Electric Heat Pad for Body Relaxation
- Price
- £13.68
- Rating
- 4.4/5
- Reviews
- 1,791
- Age
- 1y ago

Heating pad Electric Heat Pad for Back Neck Shoulders Heat Pad with 6 Levels Heating 4 Time Settings
- Price
- £15.38
- Rating
- 4.5/5
- Reviews
- 1,504
- Age
- 3y ago

OLYDON Electric Heated Floor Mats Under Desk Heated Foot Warmer - 230v Toes Warming Heater for Office and Home Black 55 Watts
- Price
- £26.41
- Rating
- 4.3/5
- Reviews
- 647
- Age
- 1y ago

Heating Pad Electric Heating Pad for Dry & Moist Heat Electric Heat Pad with Multiple Temp & Timer Settings Auto Off.Machine Washable (Silver 24×12)
- Price
- £16.68
- Rating
- 4.4/5
- Reviews
- 20,003
- Age
- 6y ago
Trending
estimated 90-day click momentum
Heating pad Electric Heat Pad-Automatic Switch-Off with 9 Heating Temperature Levels Heating pad for Back Neck Shoulder Joint Pain Relief Machine Washable. 30x60cm
- Price
- £11.12
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 8mo ago

Home Electric Heated Mat Graphene Floor Heating Pad Carbon Crystal Fast & Waterproof Area Rug for Bedroom Living Room(Gray 50 * 100cm)
- Price
- £29.15
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 9mo ago

DIZA100 Heating Pad with Auto Shut Off Fast Heating Technology Machine Washable Soft Flannel Safe Electric Heat Pad for Body Relaxation
- Price
- £13.68
- Rating
- 4.4/5
- Reviews
- 1,791
- Age
- 1y ago

Electric Heating Pad for Back Neck Shoulders Heat Pad with Auto Shut Off in 90 min 10 Heat Level Settings Fast Heated Pad 100% Soft Comfortable Polyester Machine Washable (30x60cm) Grey
- Price
- £17.44
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 1y ago

Heat Pad 32x16 Kdti Electric Heating Pad for Back Shoulder Neck Fast Heating Technology 6 Heat Level and 4 Timer Setting Auto Shut Off Ultra Soft Machine Washable
- Price
- £16.52
- Rating
- 4.4/5
- Reviews
- 900
- Age
- 2y ago
Newest
by launch date
Electric Heated Foot Warmer 230V Heated Floor Mat Under Desk with 7-Temp Settings & 12H Auto Shut-Off Heating Pad with Foot Switch & Thermostat (Black-Gray)
- Price
- £24.56
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 8mo ago

Heating pad Electric Heat Pad-Automatic Switch-Off with 9 Heating Temperature Levels Heating pad for Back Neck Shoulder Joint Pain Relief Machine Washable. 30x60cm
- Price
- £11.12
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 8mo ago

Home Electric Heated Mat Graphene Floor Heating Pad Carbon Crystal Fast & Waterproof Area Rug for Bedroom Living Room(Gray 50 * 100cm)
- Price
- £29.15
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 9mo ago

NujorWarm Electric Heated Floor Mat Foot Warmer Under Desk Feet Heating Pad with 10 Heat Settings and Timer Fast Heating for Office Home Study Play Room 220V 120W 47x67cm Nuanmi
- Price
- £28.20
- Rating
- 3.5/5
- Reviews
- 34
- Age
- 9mo ago

AIBOTY Heated Area Rug Heated Floor Mat Waterproof Heating Carpet for Living room Dining room Bedroom Office -Timer and Temperature Adjustable 55 * 90cm
- Price
- £37.03
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
30
Est. top-5 brand share
60%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 97%
Open market
35%
- VIBOOS20%
- DIZA10011%
- OLYDON11%
- Letitwell10%
- Generic7%
- AOBUJDUB5%
Demand
Heated Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 13.1×
Search terms
Top Heated Mat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- heated mat21K/yr
- heated floor mat14K/yr
- heated rug12K/yr
- electric mat3K/yr
- heated foot mat3K/yr
Reviews and returns
What reviews say buyers love and hate about Heated Mat
We read the reviews and the return reasons for every product selling here.
“Failed within a couple of months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heated Mat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









