Heated Eye Mask
MaybeReturns run at only 0.8% of orders. But the top 5 products take 85% of clicks, so Heated Eye Mask is a Maybe.
- Flapen Score
- 51 / 100Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 4851
- Market size
- £953K/yr506K searches / yr
- 90-day growth
- -22.1%search demand this quarter
- Competition
- 85%top-5 click share · 8 brands · 15 sellers
Flapen Score
Heated Eye Mask against its category
The dotted line is the Health & Personal Care average. Past it, Heated Eye Mask is stronger. Inside it, weaker.
Market
The Heated Eye Mask market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Heated Eye Mask 506K times last year and spent an estimated £953K. The top 5 brands take 89% of clicks. Demand peaks in Feb–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
10.9% of searches ended in a purchase last week.
Shoppers searched for this 506K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £953K a year.
- Searches, last 12 months
- 506K
- Growth, 90 days vs prior 90
- -22.1%
- Conversion, latest week
- 10.9%
- Market size, estimated
- £953Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- heated eye mask191K searches a year
02 · Price
A sale here is worth £17.22.
Listings sell for £17.22 on average, from £8.09 to £24.26. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £17.22 that is £52K to £69K a year per listing.
- Average price
- £17.22inside the $15 to $100 sweet spot
- Price range
- £8.09–£24.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £52K–£69K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #56 within Hot & Cold Therapies. It carries 2,003 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 3.6%
- Average rank
- #56in Hot & Cold Therapies
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,003per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Heated Eye Mask products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
The Eye Doctor Heated Eye Mask for Dry Eyes Warm Eye Compress for Blepharitis Relief - Reusable Microwave Safe Heat Eye Mask for MGD Treatment with Antibacterial Protection
- Price
- £8.09
- Rating
- 4.5/5
- Reviews
- 7,587
- Age
- 7y ago
Optase Moist Heat Eye Mask Washable and Reusable Eye Mask HydroBead Technology for Dry Eye Relief
- Price
- £8.30
- Rating
- 4.6/5
- Reviews
- 7,094
- Age
- 9y ago
EASICUTI Heated Eye Mask Cordless Warm Eye Compress for Dry Eyes Blepharitis Stye Treatment Eye Relief Improve Sleep 4-Level Temperature & Timer Washable Eye Heating Pad for Sleeping Travel Grey
- Price
- £22.65
- Rating
- 4.4/5
- Reviews
- 294
- Age
- 9mo ago
Heated Eye Mask BOYUNSHI Cordless Warm Eye Compress for Dry Eyes Blepharitis Stye Treatment Eye Relief Improve Sleep 4 Heat Levels & 4 Timer Washable Eye Heating Pad for Travel Women & Men
- Price
- £21.82
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 6mo ago
Aroma Season Heated Eye Mask Moist Heat Eye Compress with Cordless Design for Blepharitis and Dry Eyes Treatment (Grey)
- Price
- £24.26
- Rating
- 4.4/5
- Reviews
- 705
- Age
- 3y ago
Trending
90-day click momentum
Telepepe Heated Eye Mask Cordless Warm Eye Compress with 4-Level Temperature & Timer Washable Cover Rechargeble Travel Gifts for Family(Black)
- Price
- £23.22
- Rating
- 4.4/5
- Reviews
- 643
- Age
- 1y ago
UNCN Heated Eye Mask with Washable Cover Electric USB Eye Mask for Sleeping - Blindfold Keep Warm for Relieve Dry Eye Syndrome Dark Circles and Blepharitis
- Price
- £11.47
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 4y ago
Heated Eye Mask BOYUNSHI Cordless Warm Eye Compress for Dry Eyes Blepharitis Stye Treatment Eye Relief Improve Sleep 4 Heat Levels & 4 Timer Washable Eye Heating Pad for Travel Women & Men
- Price
- £21.82
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 6mo ago
EASICUTI Heated Eye Mask Cordless Warm Eye Compress for Dry Eyes Blepharitis Stye Treatment Eye Relief Improve Sleep 4-Level Temperature & Timer Washable Eye Heating Pad for Sleeping Travel Grey
- Price
- £22.65
- Rating
- 4.4/5
- Reviews
- 294
- Age
- 9mo ago
The Eye Doctor Heated Eye Mask for Dry Eyes Warm Eye Compress for Blepharitis Relief - Reusable Microwave Safe Heat Eye Mask for MGD Treatment with Antibacterial Protection
- Price
- £8.09
- Rating
- 4.5/5
- Reviews
- 7,587
- Age
- 7y ago
Newest
by launch dateHeated Eye Mask BOYUNSHI Cordless Warm Eye Compress for Dry Eyes Blepharitis Stye Treatment Eye Relief Improve Sleep 4 Heat Levels & 4 Timer Washable Eye Heating Pad for Travel Women & Men
- Price
- £21.82
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 6mo ago
EASICUTI Heated Eye Mask Cordless Warm Eye Compress for Dry Eyes Blepharitis Stye Treatment Eye Relief Improve Sleep 4-Level Temperature & Timer Washable Eye Heating Pad for Sleeping Travel Grey
- Price
- £22.65
- Rating
- 4.4/5
- Reviews
- 294
- Age
- 9mo ago
Telepepe Heated Eye Mask Cordless Warm Eye Compress with 4-Level Temperature & Timer Washable Cover Rechargeble Travel Gifts for Family(Black)
- Price
- £23.22
- Rating
- 4.4/5
- Reviews
- 643
- Age
- 1y ago
Heated Eye Mask Warm Eye Compress 3 Heat Levels Cordless Heated Eye Mask for Men Women 1000mAh Rechargeable Battery Detachable Design and Washable (Black)
- Price
- £20.49
- Rating
- 4.3/5
- Reviews
- 1,236
- Age
- 2y ago
Aroma Season Heated Eye Mask Moist Heat Eye Compress with Cordless Design for Blepharitis and Dry Eyes Treatment (Grey)
- Price
- £24.26
- Rating
- 4.4/5
- Reviews
- 705
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
15
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
7%
- The Eye Doctor43%
- Optase26%
- EASICUTI8%
- Aroma Season6%
- Telepepe6%
- BOYUNSHI4%
- Open — no brand owns it (2 brands, 7%)
Demand
Heated Eye Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Heated Eye Mask search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heated eye mask191K/yr
- heated eye mask for dry eyes59K/yr
- optase moist heat mask30K/yr
- eye mask for dry eyes32K/yr
- blepharitis eye mask19K/yr
- heated eye mask for blepharitis and dry eyes treatment19K/yr
- warm eye compress14K/yr
- warming eye mask18K/yr
- eye heat mask for dry eyes13K/yr
- warm compress for eyes13K/yr
Reviews and returns
What reviews say buyers love and hate about Heated Eye Mask
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesnt seem to stay warm as long as they suggest it will
Doesn't get warm enough
Doesnt hold heat
Takes ages to charge
Not charging properly
Takes 2 hours to charge
limited battery life
Poor battery life
Very poor battery cant even do the full 60 mins mode when new
Broke
10 months in and its completely dead
now its stopped working altogether
Disappointing considering price wasted
Not worth the money
overpriced
Love
Good product, happy with the quality easy to use
Excellent Product
Quality & Design: Solid construction
Great eye mask
Helps with dry eyes
It helps with my eyes
Comfortable and warm
comfortable to use
Comfortable to wear
Very good product easy to control well made
is comfortable to wear
Easy to use
Heats up quickly
nice heating features
The heat feels gentle
Return
0.8% Return rate 12% Fixable by listing
Doesnt seem to stay warm as long as they suggest it will
Doesn't get warm enough
Doesnt hold heat
Takes ages to charge
Not charging properly
Takes 2 hours to charge
Doesnt work
it no longer works
As mine doesnt work after using it three times
Uncomfortable
Also not that comfortable to use
it was incredibly uncomfortable to wear
Poor fitting
The band is too short
- Cable provided is absolutely tiny
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heated Eye Mask questions
Answered from the same tracked data.