Heated Eye Mask

Shoppers searched for this 506K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £953K a year.

Searches, last 12 months

506K

Growth, 90 days vs prior 90

-22.1%

Conversion, latest week

10.9%

Market size, estimated

£953Ka year

Peak month

February1.9× the quietest month

Top search term

heated eye mask191K searches a year

Listings sell for £17.22 on average, from £8.09 to £24.26. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £17.22 that is £52K to £69K a year per listing.

Average price

£17.22inside the $15 to $100 sweet spot

Price range

£8.09–£24.26

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

3,000–4,000

Revenue per listing a year

£52K–£69K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #56 within Hot & Cold Therapies. It carries 2,003 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

3.6%

Average rank

#56in Hot & Cold Therapies

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,003per listing

Listings tracked

10

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

35 months