Heated Cushion
FailDemand is soft, at -60.9% this quarter, so Heated Cushion is a Fail.
- Flapen Score
- 47 / 100Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 4847
- Market size
- £78K/yr197K searches / yr
- 90-day growth
- -60.9%search demand this quarter
- Competition
- 43%top-5 click share · 21 brands · 54 sellers
Flapen Score
Heated Cushion against its category
The dotted line is the Health & Personal Care average. Past it, Heated Cushion is stronger. Inside it, weaker.
Market
The Heated Cushion market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Heated Cushion 197K times last year and spent an estimated £78K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -60.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.
- Searches, last 12 months
- 197K
- Growth, 90 days vs prior 90
- -60.9%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £78Ka year
- Peak month
- November16.5× the quietest month
- Top search term
- heated cushion49K searches a year
02 · Price
A sale here is worth £23.52.
Listings sell for £23.52 on average, from £8.43 to £55.79. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £23.52 that is £2K to £6K a year per listing.
- Average price
- £23.52inside the $15 to $100 sweet spot
- Price range
- £8.43–£55.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 3.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #207 within Medical Supplies & Equipment. It carries 1,792 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 79%
- Out of stock, average day
- 20.4%
- Average rank
- #207in Medical Supplies & Equipment
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,792per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Heated Cushion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Beurer HK 48 Cosy Sofa Heating Pad with Rapid Heating 3 Illuminated Temperature Settings and Automatic Shut-Off Extra Soft Reversible Cushion 40x30 cm (Pack of 1)
- Price
- £29.61
- Rating
- 4.2/5
- Reviews
- 569
- Age
- 5y ago
Beurer HK Comfort Heat Pad Flexible Warming Electric Heating Pad with Super-Soft Surface Controllable Warmth with 3 Temperature Settings Machine-Washable Automatic Switch-off 100 watts 44x33cm
- Price
- £20.37
- Rating
- 4.2/5
- Reviews
- 5,785
- Age
- 13y ago
Heating pad Electric Heat Pad for Back Neck Shoulders Heat Pad with 6 Levels Heating 4 Time Settings
- Price
- £15.38
- Rating
- 4.5/5
- Reviews
- 1,504
- Age
- 3y ago
DIZA100 Heating Pad with Auto Shut Off Fast Heating Technology Machine Washable Soft Flannel Safe Electric Heat Pad for Body Relaxation
- Price
- £13.68
- Rating
- 4.4/5
- Reviews
- 1,791
- Age
- 1y ago
Heating pad Electric Heat Pad with Automatic Switch-Off and 6 Temperature Levels Heating pad for Back Neck Shoulder Belly Heating Technology - Machine Washable (Dark Gray 12 x 24)
- Price
- £17.20
- Rating
- 4.4/5
- Reviews
- 4,562
- Age
- 4y ago
Trending
90-day click momentum
Homefront Heated Cushion Pillow Heat Pad - 110W - XL for Back Knee Neck Stomach Pain & Arthritis - Electric LED 4 Setting Control & Auto Safety Off After 90 Minutes (Grey 60 x 38 x 14cm)
- Price
- £40.93
- Rating
- 4.3/5
- Reviews
- 219
- Age
- 6y ago
REDCAMP Heated Stadium Seat with Back Support 3 Level Heating Foldable Pad for Bleacher Hunting Camping Office (Black 38 * 33 * 33cm 600D Oxford Quilted Cotton Pearl Sponge No Power Bank
- Price
- £20.30
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 10mo ago
Heating Pad Electric Seat Heated Pad for Back Pain Relief with 6 Temperature Levels and Setting Timers Function Chair Cushion for Back Neck Shoulder Belly Hot Heated Machine Washable Size 18 x 18
- Price
- £15.41
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 9mo ago
Euscmaic Heated Pad Heating Pad Mini Electric Heated Seat Pad 6 Temperature Levels and Setting Timers Function with Auto Shut Off Machine Washable for Back Neck Shoulder Belly - 18x18
- Price
- £15.50
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 9mo ago
DIZA100 Heating Pad with Auto Shut Off Fast Heating Technology Machine Washable Soft Flannel Safe Electric Heat Pad for Body Relaxation
- Price
- £13.68
- Rating
- 4.4/5
- Reviews
- 1,791
- Age
- 1y ago
Newest
by launch dateEuscmaic Heated Pad Heating Pad Mini Electric Heated Seat Pad 6 Temperature Levels and Setting Timers Function with Auto Shut Off Machine Washable for Back Neck Shoulder Belly - 18x18
- Price
- £15.50
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 9mo ago
Heating Pad Electric Seat Heated Pad for Back Pain Relief with 6 Temperature Levels and Setting Timers Function Chair Cushion for Back Neck Shoulder Belly Hot Heated Machine Washable Size 18 x 18
- Price
- £15.41
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 9mo ago
REDCAMP Heated Stadium Seat with Back Support 3 Level Heating Foldable Pad for Bleacher Hunting Camping Office (Black 38 * 33 * 33cm 600D Oxford Quilted Cotton Pearl Sponge No Power Bank
- Price
- £20.30
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 10mo ago
Heated Seat Cushion Afenau 17 * 35.5In Heated Chair Pad with 3 Temperatures Levels USB AC/DC Heated Chair Cover Fast Heating Heated Seat Pad for Office Chair and Home (Grey)
- Price
- £19.68
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 1y ago
DIZA100 Heating Pad with Auto Shut Off Fast Heating Technology Machine Washable Soft Flannel Safe Electric Heat Pad for Body Relaxation
- Price
- £13.68
- Rating
- 4.4/5
- Reviews
- 1,791
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
54
Top-5 brand share
61%
Top 20: 99%
Top-5 click share
43%
Top 20: 85%
Open market
34%
- Beurer37%
- Euscmaic7%
- VIBOOS6%
- Letitwell6%
- Homefront5%
- DIZA1005%
Demand
Heated Cushion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 16.5×
Search terms
Top Heated Cushion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heated cushion49K/yr
- heated pillow27K/yr
- heated seat pad30K/yr
- beurer heating pad14K/yr
- heated cushion for back pain8K/yr
- heated seat cushion13K/yr
- heated chair pad14K/yr
- heated pillow for back pain5K/yr
- electric pillow6K/yr
- heated seat11K/yr
Reviews and returns
What reviews say buyers love and hate about Heated Cushion
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke
Doesn't last
Stopped working
Not hot enough
Barely heats up
does not heat up
does not fit snugly
the pad is larger
Smaller than described
Very poor performance
Poor quality
Complete garbage
Low temperature
Plus the heat setting was not adjustable
Uncontrollable heat settings
Love
Reliable product
They look well made
Excellent product
Great heating pad
Quick heating
Good heat
Excellent value
Great value
Fairly priced
Exactly as advertised
As advertised
Better than expected
Easy to use
Controls are easy to use
Easy to operate
Return
3.1% Return rate 25% Fixable by listing
Not hot enough
Barely heats up
does not heat up
does not fit snugly
the pad is larger
Smaller than described
Unfortunaltey mine didn't work within two months of purchase
wont stay on anymore which isnt what it is advertised for
Did not work
Broke
Doesn't last
Stopped working
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heated Cushion questions
Answered from the same tracked data.