Heat Pad

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -41.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-41.3%

Conversion, latest week

6.0%

Market size, estimated

£1.5Ma year

Peak month

November3.7× the quietest month

Top search term

heat pad384K searches a year

Listings sell for £15.93 on average, from £2.07 to £34.46. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £15.93 that is £48K to £64K a year per listing.

Average price

£15.93inside the $15 to $100 sweet spot

Price range

£2.07–£34.46

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

3,000–4,000

Revenue per listing a year

£48K–£64K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #52 within Hot & Cold Therapies. It carries 3,871 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

6.2%

Average rank

#52in Hot & Cold Therapies

Average rating

4.36 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,871per listing

Listings tracked

37

8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

42 months