Heat Packs for Back Pain Relief

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -52.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months

105K

Growth, 90 days vs prior 90

-52.6%

Conversion, latest week

6.9%

Market size, estimated

£124Ka year

Peak month

December6.4× the quietest month

Top search term

heated back warmer for pain46K searches a year

Listings sell for £17.03 on average, from £4.44 to £34.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £17.03 that is £2K to £4K a year per listing.

Average price

£17.03inside the $15 to $100 sweet spot

Price range

£4.44–£34.46

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #26 within Hot & Cold Therapies. It carries 5,189 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

18.2%

Average rank

#26in Hot & Cold Therapies

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,189per listing

Listings tracked

35

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

45 months