Heat Packs for Back Pain Relief
MaybeReturns run at only 1.1% of orders. But demand is soft, at -52.6% this quarter, so Heat Packs for Back Pain Relief is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,035 Health & Personal Care niches · +5 vs the category median of 4853
- Market size
- £124K/yr105K searches / yr
- 90-day growth
- -52.6%search demand this quarter
- Competition
- 46%top-5 click share · 24 brands · 83 sellers
Flapen Score
Heat Packs for Back Pain Relief against its category
The dotted line is the Health & Personal Care average. Past it, Heat Packs for Back Pain Relief is stronger. Inside it, weaker.
Market
The Heat Packs for Back Pain Relief market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Heat Packs for Back Pain Relief 105K times last year and spent an estimated £124K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
6.9% of searches ended in a purchase last week.
Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -52.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.
- Searches, last 12 months
- 105K
- Growth, 90 days vs prior 90
- -52.6%
- Conversion, latest week
- 6.9%
- Market size, estimated
- £124Ka year
- Peak month
- December6.4× the quietest month
- Top search term
- heated back warmer for pain46K searches a year
02 · Price
A sale here is worth £17.03.
Listings sell for £17.03 on average, from £4.44 to £34.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £17.03 that is £2K to £4K a year per listing.
- Average price
- £17.03inside the $15 to $100 sweet spot
- Price range
- £4.44–£34.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #26 within Hot & Cold Therapies. It carries 5,189 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 18.2%
- Average rank
- #26in Hot & Cold Therapies
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,189per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 4 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Heat Packs for Back Pain Relief products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Heat Pad for Back Pain Relief Electric Heating Pads with 6 Temperatures Soft Detachable Heat Pad with Velcro for Abdominal Neck Shoulder
- Price
- £19.76
- Rating
- 4.5/5
- Reviews
- 954
- Age
- 2y ago
Cura-Heat Back and Shoulder Pain Relief Heat Patch - 7 Patches
- Price
- £5.69
- Rating
- 4.3/5
- Reviews
- 16,563
- Age
- 6y ago
Mia&Coco Electric Heating Pad for Back Neck and Shoulders Pain Relief (60x100cm) Heated Warmer Fast-Heat Hot Therapy Warp with Waist Strap 6 Heat Levels Auto-Off Timer - Comfort Grey
- Price
- £28.53
- Rating
- 4.5/5
- Reviews
- 10,155
- Age
- 5y ago
Koddle Purple Tartan Heatpack XL with 800g Wheat | Heat Wrap Body Wrap for Pain Relief & Relaxation | Suitable for Back Pain Period Pain & Migraine Relief Turquoise Tartan Medium 1.0 count
- Price
- £8.43
- Rating
- 4.4/5
- Reviews
- 3,933
- Age
- 3y ago
Heat Pads for Back Pain Relief Upgraded Electric Heating Pad with Adjustable Waist Belt 6 Temperature & 4 Timer Ergonomic Design for Women & Men
- Price
- £21.17
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 7mo ago
Trending
90-day click momentum
ALLJOY 170CM Heat Pad for Back Pain Relief Plug-in Lower Back Massager with 3 Heat 5 Vibration Wearable Heating pad with 3 Timer Heated Waist Belt Back Lumbar Support Gifts for Women Men
- Price
- £33.77
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 6mo ago
ALLJOY Cordless Heat Pad for Back Pain Relief 170cm Electric Heat Pads with 3 Heat 5 Vibration 5000mAh Low Back Massager for Home Office Travel Use 40mins Auto-Off Gifts for Women Men
- Price
- £34.46
- Rating
- 4.1/5
- Reviews
- 353
- Age
- 6mo ago
Tiersphere Heating Pad for Pain Relief 9 Heat Levels & 4 Auto-Off Timers
- Price
- £12.49
- Rating
- 4.4/5
- Reviews
- 300
- Age
- 1y ago
Koddle Purple Tartan Heatpack XL with 800g Wheat | Heat Wrap Body Wrap for Pain Relief & Relaxation | Suitable for Back Pain Period Pain & Migraine Relief Turquoise Tartan Medium 1.0 count
- Price
- £8.43
- Rating
- 4.4/5
- Reviews
- 3,933
- Age
- 3y ago
Heat Pads for Back Pain Relief Upgraded Electric Heating Pad with Adjustable Waist Belt 6 Temperature & 4 Timer Ergonomic Design for Women & Men
- Price
- £21.17
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 7mo ago
Newest
by launch dateALLJOY 170CM Heat Pad for Back Pain Relief Plug-in Lower Back Massager with 3 Heat 5 Vibration Wearable Heating pad with 3 Timer Heated Waist Belt Back Lumbar Support Gifts for Women Men
- Price
- £33.77
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 6mo ago
ALLJOY Cordless Heat Pad for Back Pain Relief 170cm Electric Heat Pads with 3 Heat 5 Vibration 5000mAh Low Back Massager for Home Office Travel Use 40mins Auto-Off Gifts for Women Men
- Price
- £34.46
- Rating
- 4.1/5
- Reviews
- 353
- Age
- 6mo ago
Heat Pads for Back Pain Relief Upgraded Electric Heating Pad with Adjustable Waist Belt 6 Temperature & 4 Timer Ergonomic Design for Women & Men
- Price
- £21.17
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 7mo ago
iDOO Heat Pad for Back Pain Relief Fathers Day Dad Gifts for Men Weighted Electric Heating Pad for Neck Shoulder XL 61x84cm 6 Heating & 3 Timer Auto-Off Washable
- Price
- £29.32
- Rating
- 4.4/5
- Reviews
- 966
- Age
- 9mo ago
Comfytemp 9x47inch Microwavable Heating Pad for Back 2.5LB Microwave Wheat Bag for Soothing Warmth Gifts for Waist Hip Full-Body Relaxation & Soothing Discomfort Reusable Warm Compress
- Price
- £16.74
- Rating
- 4.2/5
- Reviews
- 532
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
83
Top-5 brand share
60%
Top 20: 96%
Top-5 click share
46%
Top 20: 83%
Open market
35%
- misognare19%
- Cura-heat17%
- Comfytemp9%
- Mia&Coco8%
- KALORE7%
- ALLJOY5%
Demand
Heat Packs for Back Pain Relief search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 6.4×
Search terms
Top Heat Packs for Back Pain Relief search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heated back warmer for pain46K/yr
- heat packs for back pain relief22K/yr
- back warmer20K/yr
- heat wraps for back pain7K/yr
- heat pack for back pain5K/yr
- heated back warmer4K/yr
Reviews and returns
What reviews say buyers love and hate about Heat Packs for Back Pain Relief
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Barely heats up
Doesn't retain heat
does not heat up
Broke
Don't last
Failed within a couple of months
To small
Doesn't fit
It was quite big on me
Poor quality
Complete garbage
Quality felt cheap
Didn't stick
Very poor adhesive
doesnt stick well
Love
Quick heating
Brilliant heat
Great heating pad
Excellent Product
Great Product And Functional
Its good quality and not flimsy
Amazing value
Money well spent
Fairly priced
Easy to use
Easy to operate
easy to put on
As advertised
As described
It does what it says
Return
1.1% Return rate 33% Fixable by listing
Barely heats up
Doesn't retain heat
does not heat up
To small
Doesn't fit
It was quite big on me
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heat Packs for Back Pain Relief questions
Answered from the same tracked data.