Heat Pack
FailPrices span $2.25–$15.43, mostly outside the sweet spot, so Heat Pack is a Fail.
- Flapen Score
- 45 / 100Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 4845
- Market size
- £95K/yr171K searches / yr
- 90-day growth
- -35.8%search demand this quarter
- Competition
- 46%top-5 click share · 23 brands · 85 sellers
Flapen Score
Heat Pack against its category
The dotted line is the Health & Personal Care average. Past it, Heat Pack is stronger. Inside it, weaker.
Market
The Heat Pack market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Heat Pack 171K times last year and spent an estimated £95K. The top 5 brands take 75% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 7.3% of those searches ended in a purchase.
Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.
- Searches, last 12 months
- 171K
- Growth, 90 days vs prior 90
- -35.8%
- Conversion, latest week
- 7.3%
- Market size, estimated
- £95Ka year
- Peak month
- November2.6× the quietest month
- Top search term
- heat pack73K searches a year
02 · Price
A sale here is worth £7.64.
Listings sell for £7.64 on average, from £2.25 to £15.43. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £7.64 that is £764 to £2K a year per listing.
- Average price
- £7.64under the $15 to $100 sweet spot
- Price range
- £2.25–£15.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £764–£2K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #36 within Hot & Cold Therapies. It carries 5,145 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 92%
- Out of stock, average day
- 5.7%
- Average rank
- #36in Hot & Cold Therapies
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,145per listing
- Listings tracked
- 36
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Heat Pack products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cura-Heat Back and Shoulder Pain Relief Heat Patch - 7 Patches
- Price
- £5.69
- Rating
- 4.3/5
- Reviews
- 16,563
- Age
- 6y ago

Koddle Purple Tartan Heatpack XL with 800g Wheat | Heat Wrap Body Wrap for Pain Relief & Relaxation | Suitable for Back Pain Period Pain & Migraine Relief Turquoise Tartan Medium 1.0 count
- Price
- £8.43
- Rating
- 4.4/5
- Reviews
- 3,933
- Age
- 3y ago

Koolpak Hot and Cold Gel Packs Reusable - 12cm x 29cm Microwaveable Heat Pack for Pain Relief - Long-Lasting Therapy with Soft Nylon Cover - Flexible Design for Stomach Back Neck & Legs (Pack of 1)
- Price
- £3.21
- Rating
- 4.6/5
- Reviews
- 24,182
- Age
- 16y ago

Microwave Heat Pad with Washable Cover| Heat Packs for Relaxation | Wheat Bags Microwavable for Pain Relief in Muscles Joints & Cramps 44×13.5cm | Soft Weighted Neck Warmer for Hot/Cold Compress
- Price
- £8.24
- Rating
- 4.3/5
- Reviews
- 1,234
- Age
- 2y ago

Koolpak 1 x Luxury Hot & Cold Reusable Gel Pack - 12.5 x 25.5cm Ice Pack for Injuries - Cold Compress for Back Knee Shoulder Pain Relief Swelling Joint Stiffness & Muscle Recovery
- Price
- £3.19
- Rating
- 4.2/5
- Reviews
- 1,159
- Age
- 3y ago
Trending
estimated 90-day click momentum
Wheat Bags Microwavable Neck and Shoulder Wrap - Unscented Heat Bags Microwavable for Body Relaxation - Tartan Cotton Fabric & UK Wheat Heat Bags Microwavable Compress by Kalore - Turquoise
- Price
- £8.42
- Rating
- 4.4/5
- Reviews
- 3,933
- Age
- 2y ago

Koolpak Instant Hot Pack Mini - 15 x 15cm - Pack of 10
- Price
- £10.95
- Rating
- 4.0/5
- Reviews
- 20
- Age
- 2y ago

HypaGel Premium Reusable Hot/Cold Therapy Pack 13cm x 23cm - Microwaveable Freezable Therapy Pack for Sports First Aid Muscle Strain and Sprain Injuries Pain Relief
- Price
- £2.91
- Rating
- 4.3/5
- Reviews
- 567
- Age
- 7y ago

Koolpak Hot and Cold Gel Packs Reusable - 12cm x 29cm Microwaveable Heat Pack for Pain Relief - Long-Lasting Therapy with Soft Nylon Cover - Flexible Design for Stomach Back Neck & Legs (Pack of 1)
- Price
- £3.21
- Rating
- 4.6/5
- Reviews
- 24,182
- Age
- 16y ago

Koolpak Microwaveable Microbead Heat Pack - Medium (12 x 29cm)
- Price
- £4.17
- Rating
- 4.3/5
- Reviews
- 1,406
- Age
- 9y ago
Newest
by launch date
Koolpak Instant Hot Pack Mini - 15 x 15cm - Pack of 10
- Price
- £10.95
- Rating
- 4.0/5
- Reviews
- 20
- Age
- 2y ago

Cura-Heat Back and Shoulder Pain Relief Heat Patch - 10 Patches
- Price
- £8.43
- Rating
- 4.5/5
- Reviews
- 1,119
- Age
- 2y ago

Wheat Bags Microwavable Neck and Shoulder Wrap - Unscented Heat Bags Microwavable for Body Relaxation - Tartan Cotton Fabric & UK Wheat Heat Bags Microwavable Compress by Kalore - Turquoise
- Price
- £8.42
- Rating
- 4.4/5
- Reviews
- 3,933
- Age
- 2y ago

Microwave Heat Pad with Washable Cover| Heat Packs for Relaxation | Wheat Bags Microwavable for Pain Relief in Muscles Joints & Cramps 44×13.5cm | Soft Weighted Neck Warmer for Hot/Cold Compress
- Price
- £8.24
- Rating
- 4.3/5
- Reviews
- 1,234
- Age
- 2y ago

BOLEi Hot Water Bottle with Cosy Faux Fur Cover 2L Kangaroo Pocket Grey
- Price
- £6.77
- Rating
- 4.5/5
- Reviews
- 8,831
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 flat
Sellers
85
Est. top-5 brand share
75%
Top 20: 98%
Est. top-5 click share
46%
Top 20: 87%
Open market
22%
- Koolpak30%
- KALORE16%
- Cura-heat15%
- uncn9%
- Safety First Aid Group5%
- TREKPROOF3%
Demand
Heat Pack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Heat Pack search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- heat pack73K/yr
- heat packs32K/yr
- hot compress10K/yr
- warm compress10K/yr
- hot pack10K/yr
- hot pack for pain relief7K/yr
- reusable heat pads9K/yr
- heat packs for pain relief8K/yr
- reusable heat packs6K/yr
- heat compress3K/yr
Reviews and returns
What reviews say buyers love and hate about Heat Pack
We read the reviews and the return reasons for every product selling here.
“Doesn't retain heat”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heat Pack questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









