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Heartburn Liquid

Fail

The top 5 brands take 98% of clicks, so Heartburn Liquid is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£607K/yr314K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
70%top-5 click share · 6 brands · 81 sellers

Flapen Score

Heartburn Liquid against its category

The dotted line is the Health & Personal Care average. Past it, Heartburn Liquid is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heartburn Liquid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Heartburn Liquid 314K times last year and spent an estimated £607K. The top 5 brands take 98% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

21.8% of searches ended in a purchase last week.

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £607K a year.

Searches, last 12 months
314K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
21.8%
Market size, estimated
£607Ka year
Top search term
gaviscon double action liquid145K searches a year

02 · Price

A sale here is worth £8.85.

Listings sell for £8.85 on average, from £3.94 to £17.39. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £8.85 that is £35K to £44K a year per listing.

Average price
£8.85under the $15 to $100 sweet spot
Price range
£3.94–£17.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
£35K–£44K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Over-the-Counter Medication. It carries 570 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
78%
Out of stock, average day
0.0%
Average rank
#45in Over-the-Counter Medication
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
570per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Heartburn Liquid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£61K£121K£182K£243K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

81

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Gaviscon85%
  • ANCIENT CARE CREATING HEALTHIER LIVES5%
  • Care3%
  • Pepto Bismol3%
  • Generic2%
  • Reckitt Benckiser Healthcare (UK) Ltd2%

Demand

Heartburn Liquid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 10 of 12 months tracked

Search terms

Top Heartburn Liquid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gaviscon double action liquid145K/yr
  • gaviscon sachets48K/yr
  • gaviscon liquid30K/yr
  • indigestion liquid19K/yr
  • heartburn liquid19K/yr
  • antacid liquid11K/yr
  • acidex8K/yr
  • acidex advance liquid aniseed 500ml6K/yr
  • gaviscon aniseed7K/yr
  • gaviscon liquid sachets4K/yr

Reviews and returns

What reviews say buyers love and hate about Heartburn Liquid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall14%−0.05

same bottle different taste for market one

Tastes foul

Taste bad

Value For Money10%+0.71

bit expensive

highly overpriced

A bit pricey

Functionality-Overall5%−0.03

Didnt work for me

SEEMS TO WORK OK BUT NOT AS NICE AS GAVISTON

No good for diaharia dsnt work don't no about other problems

Advertised Vs Actual Product5%−0.02

Terrible TV advert

This should be stated as a warning on the ad before people purchase this as its misleading

not as well as advertised

Size-Overall4%+0.10

I thought the bottle would be bigger

very small

Small bottle

Love

Value For Money13%+0.71

Good Price

reasonably priced

Good value for money

Quality-Overall11%+0.87

Excellent product

Good quality item delivered In a timely manner

Just as good as other brands

Efficiency9%+0.62

Effective

Works well

effective option I have found

Advertised Vs Actual Product9%−0.02

as advertised

As described

it does the job properly

Heart Health9%+0.47

Very good for heart burn

Heart burn relief

I got this to help with my constant heartburn

Return

0.1% Return rate 0% Fixable by listing

Leak-Proof59%▇█▆▆▄█

Parcel was leaking one of bottles were cracked be careful when opening package as I did cut myself on the glass of the bottle

Whole bottle is leaking

leaked everywhere had to throw it away

Flavor10%▃▇▆▄█▃

I wish I'd picked the mint flavour though

Wouldnt recommend this flavour

wrong flavour

Maintenance And Repair4%▂▂▃█▁▁
Contamination3%▁▁▁▄██
Value For Money2%▁▁▁▃█▁

bit expensive

highly overpriced

A bit pricey

FAQ

Common Heartburn Liquid questions

Answered from the same tracked data.