heart rate monitor
Skip itSoft demand (-11.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£48.68avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great£9.95–£118.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£555K£555K/yr · 363K searches
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,421.41avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, heart rate monitor is a £555K/yr Amazon United Kingdom market (363K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
heart rate monitor market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £487K–£609K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 31 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
44
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
4%
- AliveCor28%
- Garmin26%
- CooSpo22%
- Polar10%
- OxiPro6%
- COROS4%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×
Top heart rate monitor search terms
- heart rate monitor257K/yr
- heart monitor33K/yr
- heart rate monitors17K/yr
- health monitoring devices9K/yr
- hrm7K/yr
- hrv monitor8K/yr
- heart rate5K/yr
- bluetooth heart rate monitor5K/yr
- hr monitor4K/yr
- heart rate monitor running3K/yr
Top heart rate monitor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Garmin HRM-200 Heart Rate Monitor with HRV data 3ATM water rating up to 1 year battery machine washable strap adjustable strap to ensure ideal fit Size M-XL
Garmin£61.404.4★1,369 rev
KardiaMobile 1-Lead Personal ECG Heart Rate Monitor + 1 Month Free of KardiaCare - Record ECGs at Home Detects Atrial Fibrillation Trusted by the NHS Fast Results Works with Most Smartphones
AliveCor£71.714.4★110 rev
COOSPO H6 Heart Rate Monitor Chest Strap Bluetooth ANT+ HRM for Running Cycling Gym Sports
CooSpo£18.734.1★8,681 rev
KardiaMobile 6-Lead Personal ECG HeartRateMonitor + 1 Month Free of KardiaCare - Six Views of The Heart DetectsAtrial Fibrillation Trusted by the NHS Fast Results Works with Most Smartphones
AliveCor£118.344.3★28,994 rev
Polar H10 Heart Rate Sensor Black ANT+ & Bluetooth ECG/EKG Accuracy HRV Tracking Waterproof Machine-Washable Strap Comfortable Fit Replaceable Battery Sports & Gym Compatible M-XXL 75-115cm
Polar£57.434.4★15,699 rev
Newest
by launch date
Heart Rate Monitor Armband HRM CHILEAF Heart Rate Sensor HR Sensor IP67 ANT+ Bluetooth 60H Long Battery Life Compatiable for Polar Beat Wahoo Fitness SportsTracker Zwift Nike+Run Club X-Fitness Etc
CHILEAF£35.81119 rev
Garmin HRM-600 Premium Heart Rate Monitor HRV data Running Dynamics Steps Calories Speed Distance Rechargeable battery Record & sync data without a watch machine washable strap Size M-XL
Garmin£108.041,096 rev
KardiaMobile 1-Lead Personal ECG Heart Rate Monitor + 1 Month Free of KardiaCare - Record ECGs at Home Detects Atrial Fibrillation Trusted by the NHS Fast Results Works with Most Smartphones
AliveCor£71.71110 rev
KardiaMobile 6-Lead Personal ECG HeartRateMonitor + 1 Month Free of KardiaCare - Six Views of The Heart DetectsAtrial Fibrillation Trusted by the NHS Fast Results Works with Most Smartphones
AliveCor£118.3428,994 rev
Garmin HRM-200 Heart Rate Monitor with HRV data 3ATM water rating up to 1 year battery machine washable strap adjustable strap to ensure ideal fit Size M-XL
Garmin£61.401,369 rev
Trending
90-day click momentum
COROS Heart Rate Monitor Comfort Easy to wear Auto-wear Detection Precise Data Bluetooth 38 Hours Battery Life Connects up to 3 devices at once for Run and Bike-with Orange Band
COROS£56.914.4★
KardiaMobile 1-Lead Personal ECG Heart Rate Monitor + 1 Month Free of KardiaCare - Record ECGs at Home Detects Atrial Fibrillation Trusted by the NHS Fast Results Works with Most Smartphones
AliveCor£71.714.4★
KardiaMobile 6-Lead Personal ECG HeartRateMonitor + 1 Month Free of KardiaCare - Six Views of The Heart DetectsAtrial Fibrillation Trusted by the NHS Fast Results Works with Most Smartphones
AliveCor£118.344.3★
Heart Rate Monitor Armband HRM CHILEAF Heart Rate Sensor HR Sensor IP67 ANT+ Bluetooth 60H Long Battery Life Compatiable for Polar Beat Wahoo Fitness SportsTracker Zwift Nike+Run Club X-Fitness Etc
CHILEAF£35.813.8★
Polar H10 Heart Rate Sensor Black ANT+ & Bluetooth ECG/EKG Accuracy HRV Tracking Waterproof Machine-Washable Strap Comfortable Fit Replaceable Battery Sports & Gym Compatible XS-S 62-74cm
Polar£55.404.3★
What buyers say about heart rate monitor
What buyers praise and complain about, mined from review topics.What buyers love
“easy to handle”
“Great product for the price”
“Decent price”
“Accurate and easy to use”
“As advertised”
“blood pressure monitor”
“Does the job”
“Good health tool”
“Easy set up”
“Clear instructions”
What buyers complain about
“Very inaccurate”
“Broken”
“never worked”
“Not accurate”
“Not made well”
“will not pair”
“the battery life is also Short”
“Incorrect reading”
“Not worth the cost”
“small”
Top return reasons
Common questions
- Is heart rate monitor profitable to sell on Amazon United Kingdom?
- The niche generates £555K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the heart rate monitor niche?
- 8 brands and 44 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in heart rate monitor?
- Top complaints mined from reviews: Measurement/Reading Accuracy, Durability, Functionality-Overall. The return rate is 1.6%.
- When does demand for heart rate monitor peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the heart rate monitor niche?
- Listings span £9.95–£118.34; the average listing price is £48.68 (sweet spot $15–$100). The average incumbent carries 6,421 reviews — the moat a new listing must climb.