Heart Rate Monitor
FailDemand is soft, at -11.3% this quarter, so Heart Rate Monitor is a Fail.
- Flapen Score
- 48 / 100Ranks 987 of 2,035 Health & Personal Care niches · on the category median48
- Market size
- £555K/yr363K searches / yr
- 90-day growth
- -11.3%search demand this quarter
- Competition
- 73%top-5 click share · 8 brands · 44 sellers
Flapen Score
Heart Rate Monitor against its category
The dotted line is the Health & Personal Care average. Past it, Heart Rate Monitor is stronger. Inside it, weaker.
Market
The Heart Rate Monitor market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Heart Rate Monitor 363K times last year and spent an estimated £555K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 363K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £555K a year.
- Searches, last 12 months
- 363K
- Growth, 90 days vs prior 90
- -11.3%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £555Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- heart rate monitor257K searches a year
02 · Price
A sale here is worth £48.68.
Listings sell for £48.68 on average, from £9.95 to £118.34. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £48.68 that is £12K to £24K a year per listing.
- Average price
- £48.68inside the $15 to $100 sweet spot
- Price range
- £9.95–£118.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £12K–£24K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Medical Supplies & Equipment. It carries 6,421 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #8in Medical Supplies & Equipment
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,421per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Heart Rate Monitor products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Garmin HRM-200 Heart Rate Monitor with HRV data 3ATM water rating up to 1 year battery machine washable strap adjustable strap to ensure ideal fit Size M-XL
- Price
- £61.40
- Rating
- 4.4/5
- Reviews
- 1,369
- Age
- 1y ago
KardiaMobile 1-Lead Personal ECG Heart Rate Monitor + 1 Month Free of KardiaCare - Record ECGs at Home Detects Atrial Fibrillation Trusted by the NHS Fast Results Works with Most Smartphones
- Price
- £71.71
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 1y ago
COOSPO H6 Heart Rate Monitor Chest Strap Bluetooth ANT+ HRM for Running Cycling Gym Sports
- Price
- £18.73
- Rating
- 4.1/5
- Reviews
- 8,681
- Age
- 7y ago
KardiaMobile 6-Lead Personal ECG HeartRateMonitor + 1 Month Free of KardiaCare - Six Views of The Heart DetectsAtrial Fibrillation Trusted by the NHS Fast Results Works with Most Smartphones
- Price
- £118.34
- Rating
- 4.3/5
- Reviews
- 28,994
- Age
- 1y ago
Polar H10 Heart Rate Sensor Black ANT+ & Bluetooth ECG/EKG Accuracy HRV Tracking Waterproof Machine-Washable Strap Comfortable Fit Replaceable Battery Sports & Gym Compatible M-XXL 75-115cm
- Price
- £57.43
- Rating
- 4.4/5
- Reviews
- 15,699
- Age
- 7y ago
Trending
90-day click momentum
COROS Heart Rate Monitor Comfort Easy to wear Auto-wear Detection Precise Data Bluetooth 38 Hours Battery Life Connects up to 3 devices at once for Run and Bike-with Orange Band
- Price
- £56.91
- Rating
- 4.4/5
- Reviews
- 2,316
- Age
- 2y ago
KardiaMobile 1-Lead Personal ECG Heart Rate Monitor + 1 Month Free of KardiaCare - Record ECGs at Home Detects Atrial Fibrillation Trusted by the NHS Fast Results Works with Most Smartphones
- Price
- £71.71
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 1y ago
KardiaMobile 6-Lead Personal ECG HeartRateMonitor + 1 Month Free of KardiaCare - Six Views of The Heart DetectsAtrial Fibrillation Trusted by the NHS Fast Results Works with Most Smartphones
- Price
- £118.34
- Rating
- 4.3/5
- Reviews
- 28,994
- Age
- 1y ago
Heart Rate Monitor Armband HRM CHILEAF Heart Rate Sensor HR Sensor IP67 ANT+ Bluetooth 60H Long Battery Life Compatiable for Polar Beat Wahoo Fitness SportsTracker Zwift Nike+Run Club X-Fitness Etc
- Price
- £35.81
- Rating
- 3.8/5
- Reviews
- 119
- Age
- 9mo ago
Polar H10 Heart Rate Sensor Black ANT+ & Bluetooth ECG/EKG Accuracy HRV Tracking Waterproof Machine-Washable Strap Comfortable Fit Replaceable Battery Sports & Gym Compatible XS-S 62-74cm
- Price
- £55.40
- Rating
- 4.3/5
- Reviews
- 1,750
- Age
- 7y ago
Newest
by launch dateHeart Rate Monitor Armband HRM CHILEAF Heart Rate Sensor HR Sensor IP67 ANT+ Bluetooth 60H Long Battery Life Compatiable for Polar Beat Wahoo Fitness SportsTracker Zwift Nike+Run Club X-Fitness Etc
- Price
- £35.81
- Rating
- 3.8/5
- Reviews
- 119
- Age
- 9mo ago
Garmin HRM-600 Premium Heart Rate Monitor HRV data Running Dynamics Steps Calories Speed Distance Rechargeable battery Record & sync data without a watch machine washable strap Size M-XL
- Price
- £108.04
- Rating
- 4.6/5
- Reviews
- 1,096
- Age
- 1y ago
KardiaMobile 1-Lead Personal ECG Heart Rate Monitor + 1 Month Free of KardiaCare - Record ECGs at Home Detects Atrial Fibrillation Trusted by the NHS Fast Results Works with Most Smartphones
- Price
- £71.71
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 1y ago
KardiaMobile 6-Lead Personal ECG HeartRateMonitor + 1 Month Free of KardiaCare - Six Views of The Heart DetectsAtrial Fibrillation Trusted by the NHS Fast Results Works with Most Smartphones
- Price
- £118.34
- Rating
- 4.3/5
- Reviews
- 28,994
- Age
- 1y ago
Garmin HRM-200 Heart Rate Monitor with HRV data 3ATM water rating up to 1 year battery machine washable strap adjustable strap to ensure ideal fit Size M-XL
- Price
- £61.40
- Rating
- 4.4/5
- Reviews
- 1,369
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
44
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
4%
- AliveCor28%
- Garmin26%
- CooSpo22%
- Polar10%
- OxiPro6%
- COROS4%
- Open — no brand owns it (2 brands, 4%)
Demand
Heart Rate Monitor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Heart Rate Monitor search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heart rate monitor257K/yr
- heart monitor33K/yr
- heart rate monitors17K/yr
- health monitoring devices9K/yr
- hrm7K/yr
- hrv monitor8K/yr
- heart rate5K/yr
- bluetooth heart rate monitor5K/yr
- hr monitor4K/yr
- heart rate monitor running3K/yr
Reviews and returns
What reviews say buyers love and hate about Heart Rate Monitor
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very inaccurate
Incorrect reading
Inaccurate readings
Broken
Broke after one use
Broke after 2 months
never worked
Did not work
Not working properly
Not accurate
readings are clearly inaccurate
Inaccurate readings
Not made well
A cheap flimsy piece of rubbish
quality poor
Love
easy to handle
Comfortable to wear
Ease of use
Great product for the price
Decent quality
Great product, works as advertised
Decent price
Amazing value
good value for money
Accurate and easy to use
Very accurate
Accurate results
As advertised
As described
Exactly as advertised
Return
1.6% Return rate 11% Fixable by listing
never worked
Did not work
Not working properly
Very inaccurate
Incorrect reading
Inaccurate readings
will not pair
Connection a bit loose
Wont connect
small
Sizing is ridiculous
it was simply too tight
Not accurate
readings are clearly inaccurate
Inaccurate readings
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heart Rate Monitor questions
Answered from the same tracked data.