Heart Rate Monitor
soft demand (-11.3% this quarter) — Heart Rate Monitor doesn't clear our bar today.
Flapen Score
Is Heart Rate Monitor profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Heart Rate Monitor is a £555K/yr Amazon United Kingdom market (363K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.
Heart Rate Monitor: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.3% over the last 90 days and 3.1% of searches end in a purchase.
£555K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 17 products
Top Heart Rate Monitor products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Garmin HRM-200 Heart Rate Monitor with HRV data 3ATM water rating up to 1 year battery machine washable strap adjustable strap to ensure ideal fit Size M-XL
- Price
- £61.40
- Rating
- 4.4/5
- Reviews
- 1,369
- Age
- 1y ago
KardiaMobile 1-Lead Personal ECG Heart Rate Monitor + 1 Month Free of KardiaCare - Record ECGs at Home Detects Atrial Fibrillation Trusted by the NHS Fast Results Works with Most Smartphones
- Price
- £71.71
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 1y ago
COOSPO H6 Heart Rate Monitor Chest Strap Bluetooth ANT+ HRM for Running Cycling Gym Sports
- Price
- £18.73
- Rating
- 4.1/5
- Reviews
- 8,681
- Age
- 7y ago
KardiaMobile 6-Lead Personal ECG HeartRateMonitor + 1 Month Free of KardiaCare - Six Views of The Heart DetectsAtrial Fibrillation Trusted by the NHS Fast Results Works with Most Smartphones
- Price
- £118.34
- Rating
- 4.3/5
- Reviews
- 28,994
- Age
- 1y ago
Polar H10 Heart Rate Sensor Black ANT+ & Bluetooth ECG/EKG Accuracy HRV Tracking Waterproof Machine-Washable Strap Comfortable Fit Replaceable Battery Sports & Gym Compatible M-XXL 75-115cm
- Price
- £57.43
- Rating
- 4.4/5
- Reviews
- 15,699
- Age
- 7y ago
Trending
90-day click momentum
COROS Heart Rate Monitor Comfort Easy to wear Auto-wear Detection Precise Data Bluetooth 38 Hours Battery Life Connects up to 3 devices at once for Run and Bike-with Orange Band
- Price
- £56.91
- Rating
- 4.4/5
- Reviews
- 2,316
- Age
- 2y ago
KardiaMobile 1-Lead Personal ECG Heart Rate Monitor + 1 Month Free of KardiaCare - Record ECGs at Home Detects Atrial Fibrillation Trusted by the NHS Fast Results Works with Most Smartphones
- Price
- £71.71
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 1y ago
KardiaMobile 6-Lead Personal ECG HeartRateMonitor + 1 Month Free of KardiaCare - Six Views of The Heart DetectsAtrial Fibrillation Trusted by the NHS Fast Results Works with Most Smartphones
- Price
- £118.34
- Rating
- 4.3/5
- Reviews
- 28,994
- Age
- 1y ago
Heart Rate Monitor Armband HRM CHILEAF Heart Rate Sensor HR Sensor IP67 ANT+ Bluetooth 60H Long Battery Life Compatiable for Polar Beat Wahoo Fitness SportsTracker Zwift Nike+Run Club X-Fitness Etc
- Price
- £35.81
- Rating
- 3.8/5
- Reviews
- 119
- Age
- 9mo ago
Polar H10 Heart Rate Sensor Black ANT+ & Bluetooth ECG/EKG Accuracy HRV Tracking Waterproof Machine-Washable Strap Comfortable Fit Replaceable Battery Sports & Gym Compatible XS-S 62-74cm
- Price
- £55.40
- Rating
- 4.3/5
- Reviews
- 1,750
- Age
- 7y ago
Newest
by launch dateHeart Rate Monitor Armband HRM CHILEAF Heart Rate Sensor HR Sensor IP67 ANT+ Bluetooth 60H Long Battery Life Compatiable for Polar Beat Wahoo Fitness SportsTracker Zwift Nike+Run Club X-Fitness Etc
- Price
- £35.81
- Rating
- 3.8/5
- Reviews
- 119
- Age
- 9mo ago
Garmin HRM-600 Premium Heart Rate Monitor HRV data Running Dynamics Steps Calories Speed Distance Rechargeable battery Record & sync data without a watch machine washable strap Size M-XL
- Price
- £108.04
- Rating
- 4.6/5
- Reviews
- 1,096
- Age
- 1y ago
KardiaMobile 1-Lead Personal ECG Heart Rate Monitor + 1 Month Free of KardiaCare - Record ECGs at Home Detects Atrial Fibrillation Trusted by the NHS Fast Results Works with Most Smartphones
- Price
- £71.71
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 1y ago
KardiaMobile 6-Lead Personal ECG HeartRateMonitor + 1 Month Free of KardiaCare - Six Views of The Heart DetectsAtrial Fibrillation Trusted by the NHS Fast Results Works with Most Smartphones
- Price
- £118.34
- Rating
- 4.3/5
- Reviews
- 28,994
- Age
- 1y ago
Garmin HRM-200 Heart Rate Monitor with HRV data 3ATM water rating up to 1 year battery machine washable strap adjustable strap to ensure ideal fit Size M-XL
- Price
- £61.40
- Rating
- 4.4/5
- Reviews
- 1,369
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
44
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
4%
- AliveCor28%
- Garmin26%
- CooSpo22%
- Polar10%
- OxiPro6%
- COROS4%
- Open — no brand owns it (2 brands, 4%)
Heart Rate Monitor demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×
Top Heart Rate Monitor search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- heart rate monitor257K/yr
- heart monitor33K/yr
- heart rate monitors17K/yr
- health monitoring devices9K/yr
- hrm7K/yr
- hrv monitor8K/yr
- heart rate5K/yr
- bluetooth heart rate monitor5K/yr
- hr monitor4K/yr
- heart rate monitor running3K/yr
What reviews say buyers love and hate about Heart Rate Monitor
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“easy to handle”
“Great product for the price”
“Decent price”
“Accurate and easy to use”
“As advertised”
What buyers complain about
68% of reviews“Very inaccurate”
“Broken”
“never worked”
“Not accurate”
“Not made well”
Heart Rate Monitor return rate & reasons
Why buyers send it back, as a share of all return requests.
1.6%
Return rate
11%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Heart Rate Monitor questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
